After more than a decade, the standard terms and conditions for internet advertising — first developed in May 2001, updated in 2010 and 2018 — will be “significantly overhauled.”
That’s the message from the Internet Advertising Bureau (IAB), the President/CEO of the 4 A’s, and the CEO of the Association of National Advertisers (ANA).
What does this mean for broadcast radio and television, which seeks more digital ad revenue from its platforms while continuing to fight “Big Tech” for local ad budgets?
BE AN EARLY BIRD!
This exclusive VIP limited-attendance event gathers owners, CFOs, group executives, managers, and Wall Street analysts to discuss conditions and predictions for the coming year.
It is the only conference of its kind, providing participants the opportunity to hear about trends, focus on major issues in a joint setting, and meet the trendsetters shaping and analyzing the future. Though the primary focus is on the numbers, this conference examines the information that drives those numbers.
