How to Grab Attention with Sound Bites

The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and “Zoom expert” Rosemary Ravinal notes. As she sees it, this is a product of digital information overload and social media, decreasing attention calls for clear, concise, and compelling communication.

What’s a public speaker to do? “Sound bites can be a solution to make the most of those 8.25 seconds of attention.”