MIAMI — Forget about downtown and a certain former U.S. President. The biggest locale for business insights and growth opportunities in broadcast radio in the nation, come Wednesday afternoon, will be a few miles to the west in Doral.
The 2023 Hispanic Radio Conference is on schedule for June 14-15 at the Intercontinental at Doral Miami, and a full agenda of learning sessions awaits attendees. With perfect timing as the conference wraps up its pre-planning needs, the Hispanic Marketing Council has released its 2023 Hispanic Market Guide — a comprehensive resource for media and marketers on the ever-changing U.S. Hispanic market.
The guide, which is available via free download with a CLICK HERE, features details on the top trends, business-building insights, up-to-date market data and in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity.
Latinos are driving a cultural and demographic transformation as the U.S. heads towards a multicultural majority—already a reality for people under 35. With $2.8 trillion in Hispanic buying power, there are deep implications for marketers who must lead with cultural insights to create effective and relevant campaigns that connect with today’s multicultural mainstream. This new publication, geared towards newcomer and veteran brands alike, is available to view online or download for free.
The HMC 2023 Hispanic Market Guide is an authoritative source for identifying companies with trusted Hispanic marketing expertise. This guide not only serves as a valuable resource for marketers, but it also includes the top trends in Hispanic marketing, research and insights from Nielsen, Kantar and Latino Donor Collaborative, and, for the third year in a row, a profile on effective Hispanic creative by Círculo Creativo USA, the only nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market.
For the first time, the HMC 2023 Hispanic Market Guide includes a report by Radio + Television Business Report on the audio and radio choices targeting Latinos, including live and local programming to on-demand podcasts.
“If U.S. Latinos were a standalone economy, we would constitute the fifth largest and fastest growing GDP in the world, just behind the U.S., China, Japan and Germany. Those are the numbers that marketers cannot ignore,” said HMC Chair Isabella Sanchez, who serves as VP of Media Integration at Miami-based advertising agency Zubi and is moderating a June 15 Hispanic Radio Conference discussion on Advertising and Revenue Strategies. The panel session kicks off Day Two of the conference, and features:
Gloria Constanza, Partner/Chief Contact Strategist, d exposito & Partners
Steve Mandala, Chief Revenue/Local Media Officer, Estrella Media
Patrick Quinn, President/CEO, PQ Media
Rick Ramos, EVP, Katz Multicultural Partnerships
Highlights of the HMC 2023 Hispanic Market Guide include:
- Advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market.
- Key advertiser and agency relationships, sectors and contacts.
- Impactful economic data and key opportunities.
- Top trends for marketers, including the complex relationship between storylines, inclusivity, media platforms and trust; the right way to implement DEI; how inclusivity drives bingeability in entertainment; how to approach intersectionality in advertising and much more.
- A profile on key Hispanic advertising campaigns featuring creative disruption as multicultural expression.
