The Media Monitors Spot Ten Cable report continues to see one big OTT brand dominate the latest report, when taking into account total play counts for the week ending June 4. But, a new effort from DQ is worth examining.
As shown below, the Dairy Queen spots put the QSR brand at No. 9, in its first week for the new campaign that comes just in time for summer. And, it adds a new name to a bevy of QSR players including a resurgent Burger King.
Meanwhile, Max remains the No. 1 advertiser by play count by a wide margin over Booking.com and Sleep Number.
