Soap Brand Dishes Out Dollars For Spots

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The latest look at the Spot Ten TV report from Media Monitors shows a Unilever health and beauty aid product securing the top spot, by play count, as activity from a big home improvement retailer increases.


As shown below, Dove is in the No. 1 spot by play count. Lowe’s is No. 2.

Meanwhile, Skyrizi and Allegra join Dupixient as pharmaceutical brands, with GSK GlaxoSmithKlinenow at No. 10 with an effort of its own.

Lastly, Progressive is the auto insurance leader, thanks to a new effort involving an apple orchard takeover from the familiar specialists led by “Flo.”