The New Hispanic Consumer: Afro-Latinos

0

“As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify as both,” notes Derrick Raphael Pacheco, of the Department of Educational Leadership and Policy Studies at Florida State University. “When it comes to Afro-Latinos, this unique subgroup of individuals holds a unique place in the Hispanic community for many reasons, one being the unique positioning they hold in being considered Black and Hispanic. Although we can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic/Latino identity is one of the many ‘new’ Latinos in the market.



Be sure to lock in your registration today to the 2023 Hispanic Radio Conference, June 14-15 at the Intercontinental at Doral Miami. It’s the leading opportunity to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting.

 


 

Please Login to view this premium content. (Not a member? Join Today!)