Adbiz

A new study suggests marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice.

More than two-thirds of all TV news directors say staff burnout is worse now than it was one year ago. That’s the latest finding of the 2023 RTDNA/Newhouse School at Syracuse University Survey.

A new study, “Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust,” reveals Gen Z’s openness to non-binary and fluid identities and the influence of media on perspectives.

 NBCUniversal has moved ahead with a "strategic expansion" of its global One Platform technology and content offering, a move that gives marketers the ability to manage multi-market campaigns across addressable linear TV, Connected TV, and premium digital video ad inventory in a single buy.

The latest Media Monitors Spot Ten TV and Spot Ten Cable reports are out, and for Spot Television, a Florida-headquartered accident attorney specialist is clearly making its mark, becoming the top fully paid client using the medium for the week ending June 18.

Group Black, a firm representing Black-owned media, and NBCUniversal have formed an exclusive partnership to amplify Black-led content. The collaboration, known as Black Excellence 365, aims to increase advertising opportunities and investment in the Black-owned ecosystem.

The U.S. Hispanic Chamber of Commerce and Chemistry Cultura have released a jointly-commissioned research study of 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference.

Skyview Networks has officially wrapped its annual sales conference, held at its Scottsdale, Ariz., headquarters earlier this week. Skyview’s industry partners obtained "insight and in-depth knowledge" from presentations that serve as a preview of sorts to Skyview's 2024 Upfront. Meanwhile, Skyview promoted two of Skyview Networks’ veteran sales executives to new roles.

New data from The University of Michigan Consumer Sentiment Index revealed a slight increase in consumer confidence, potentially pushing the Federal Reserve closer to another rate hike in July. The news slowed down the market to open Friday following a Thursday rally.

The Pittsburgh-based company known for its media ad sales platform has released the agenda for its sixth annual Media Ad Sales Summit, scheduled for November 8-10, 2023 at the Conrad Fort Lauderdale Beach Hotel.

Brian Wieser, the respected financial analyst focused on media and technology companies, has taken his magnifying glass and combed through the latest U.S. retail sales data, released Thursday by the U.S. Census Bureau. There's 2.8% year-over-year growth on an unadjusted basis in May 2023. That's slower than the inflation rate increase seen in May. What does this mean for broadcast media?

Veteran PR executive and public speaking expert Rosemary Ravinal notes that three of her clients "are challenged by verbosity" in this column. Each has a different reason. What's her solution? "Brevity is the art of getting to the point. It’s in demand. And even those who do a lot of talking for a living can learn."

Is it additive or yet another concern for traditional AM and FM radio's sales executives? Perhaps the former is the case being offered to the industry by longtime partner Katz Media Group, which sees its streaming audio and podcasting sales division partner up with a global AdTech specialist in the mobile gaming arena.

Are you curious about what it takes to advance to agency leadership roles? An upcoming TVB Next Women webinar session hears from women directors about their current jobs and how they got there.

The 2023 Hispanic Radio Conference is on schedule for June 14-15 at the Intercontinental at Doral Miami, and a full agenda of learning sessions awaits attendees. With perfect timing as the conference wraps up its pre-planning needs, the Hispanic Marketing Council has released its 2023 Hispanic Market Guide — a comprehensive resource for media and marketers on the ever-changing U.S. Hispanic market.