Adbiz

The Media Monitors Spot Ten Cable report continues to see one big OTT brand dominate the latest report, when taking into account total play counts for the week ending June 4. But, a new effort from DQ is worth examining.

The latest look at the Spot Ten TV report from Media Monitors shows a Unilever health and beauty aid product securing the top spot, by play count, as activity from a big home improvement retailer increases.

Although Derrick Raphael Pacheco, of the Department of Educational Leadership and Policy Studies at Florida State University, can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic identity is one of the many “new” Latinos in the market.

If you are on the receiving end of the interruption, the unwarranted cut-in may feel like a display of disrespect or simply bad manners. Here's what you can do in response, courtesy of "Zoom expert" and veteran PR professional Rosemary Ravinal.

In April 2021, it raised $6.1 million in Series A funding. Today, one can easily count Instreamatic as one of the innovators of AI-delivered audio content. And, it is all done in the cloud, as CEO and co-founder Stas Tushinskiy demonstrated in an in-person interview with RBR+TVBR's Editor-in-Chief.

Global advertising growth is forecast for 3.3% growth in 2023, with inflation driving the increase. But, what does 2024 bring, especially as broadcast media in the U.S. anticipates another big political-dollar windfall? Dentsu provided its analysis on Wednesday, and the data is positive for not only 2024, but for 2025, on a global level.

Global consumer spending on overall media content and technology grew at a decelerated 6.3% in 2022 to $2.186 trillion, following an increase of 6.9% in 2021, the strongest growth in consumer media spending in a decade.  That's according to recently released research by PQ Media.

Some 69% of U.S. television content viewers use free streaming services at least monthly.  That's up from 42% in 2019, newly released data from Horowitz Research finds. Meanwhile, subscription fatigue appears to be taking hold. As such, MVPDs could actually win back customers if costs increase for consumers.

Over the years, veteran public relations executive and public speaking expert Rosemary Ravinal has had several moments when she felt like the glass was three-quarters empty before doing a presentation or appearing on a talk show. How can one overcome such anxiety? In this column, Ravinal offers several ways she learned to manage these feelings and rise to the occasion.

The Arkansas Broadcasters Association is gearing up for its annual conference and has released an agenda that includes discussions on how radio and television companies are not in the "media business" anymore, among other notable topics.

Reporting to VP and Station Manager Michael Valentine, WUSA9 News Content Director Cari Hernandez has excelled in bringing more diversity to the newsroom while ensuring that the local newscasts offer viewers unique and informative content they can't get anywhere else. She shares more in this exclusive InFOCUS Podcast, presented by dot.FM, in a conversation with Adam R Jacobson. LISTEN HERE

Introducing what Inscape, the provider of "currency-grade" ACR data and the technology division of VIZIO Holding Corp., calls "an enhanced and expanded commercial dataset that places an emphasis on streaming."

Esteemed media industry financial analyst Brian Wieser, who recently launched his own Madison & Wall advisory shop, decided to take a look at the Radio — "or more accurately 'audio'," he notes – advertising sector. What he found wasn't so bright. But there is sunshine ahead, he suggests. This requires revenue generation beyond spots.

The 2 1/2-year old Discovery+ app is soon to be a thing of the past, as is the HBO Max app. Welcome to the Max app, and telling consumers via Spot Cable ads is a big part of the rebranding push.

Have you ever wanted to be a fly on the wall when industry experts sit down for a conversation on how to grow your share of the ad dollars for your radio stations? A Hispanic Radio Conference’s Morning Coffee Chat with an Advertising Expert — the Senior Audio Investor at Horizon Media — promises to provide fresh insights on how to generate more cash.