Adbiz

As U.S. Hispanic broadcast media continue to grow their digital revenue through streaming apps and website traffic, a digital platform born out of a Spanish-language newspaper serving Atlanta has launched an advertising-led revenue initiative it says is designed "to help brands reach digital Latinos that currently don't fit into standard AdTech industry category boxes."

You delivered a speech but felt flat. You internalize your disappointment and talk yourself into believing you failed without proof. That’s the post-presentation blues. Pro and novice speakers experience it. How do you move past it? This column from public speaking expert and "Zoom" coach Rosemary Ravinal could help.

Six in 10 Hispanic consumers in the United States who participated in a Horowitz Research study believe that if they see a company spend a substantial portion of their advertising dollars on media superserving them, it will positively impact their decision to purchase goods or services from the company.

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.

Earlier in the week, Michael Nathanson, Mike Morton and Robert Fishman hosted the sixth annual MoffettNathanson Advertising Day, which featured a collection of industry leaders. What are some of the key learnings from the event? For one, "the secular pressure facing Linear TV advertising" has been a subject of increasing concern for the Wall Street media finance-focused investment house.

At the end of 2022, Toya Washington announced that she would be exiting Hearst Television-owned WISN-12 in Milwaukee after 20 years at the station, where she became a popular news anchor. Now, she's returning to a company she worked for from 1997 to 2002 but not for an on-air post. Rather, she's taking a newly created role focused on crafting and finessing the skills of the next generation of broadcast news talent.

From the National Football League itself to a major sports betting hub, there were plenty of ad dollars flowing to Spot Cable for the week ending September 10. How does that compare to broadcast TV? The latest Media Monitors Spot Ten reports have the details.

Want to connect to the $1.5 trillion-plus Black consumer market? The 23rd annual Power of Urban Radio Forum (PURF), scheduled for October 4-6 in Washington, D.C., offers the opportunity to learn, lead and lasso in some new advertisers.

On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist's thoughts on how to make an audio commercial bring greater ROI for the advertiser.

In 2022 Streamline Publishing's Radio Ink launched the Radio Masters Sales Summit as a conference focused strictly on radio sales, sales marketing, and sales management. The 2023 event is scheduled for September 13-14 in Cincinnati, and it comes with a 100% money-back guarantee you'll enjoy an increase in sales from implementing every idea provided at the event.

He was named interim Chairman of Advertising Sales and Partnerships for NBCUniversal in May. Now, he's getting the role of Chairman of Global Advertising and Partnerships, reporting directly to NBCUniversal Media Group Chairman Mark Lazarus.

Hired as programmer of this fictitious AM radio station that went from Beautiful Music to a Top 40-driven rock station was "Andy Travis." At the upcoming Radio Masters Sales Summit on September 13 in Cincinnati, the actor who portrayed that "WKRP In Cincinnati" Program Director — Gary Sandy — will be honored with the very real Radio Wayne Influencer Award.

Current population survey table packages are now available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations, thanks to a release of new information by the U.S. Census Bureau from its 2022 Current Population Survey Annual Social and Economic Supplement.

NATPE Global is revealing some of the "top level speakers" its signed on to appear at the rebooted invented, which will take place not at the Fontainebleau on Miami Beach but at the Intercontinental in the heart of the City of Miami.

In a Radio Masters Sales Summit seminar, Jeffrey Hedquist will demonstrate how to use the unique questions of an "Audience Needs Analysis" to uncover the gems that will make creating commercials for your client easier and more effective. Want to learn more?