Adbiz

"While increasing marketers' cost per thousand viewers helped to mitigate the declines, the launch of new ad-supported video services has started to take share from traditional linear cable networks," S&P Global Market Intelligence says. That's why it estimates cable's gross advertising revenue fell 3.4% in 2022.

One of the most frequently asked questions from public speaking expert Rosemary Ravinal's workshop participants is how to eradicate filler words (ah’s, ums, like, you know, etc.). They think that the hallmark of good public speaking is the total absence of filler words. Wrong, she says in this column.

With the advent of technologies like ChatGPT, Midjourney and DALL-E, AI has become a household name when it comes to content production. But what happens when it tries to tell you the news? That's a question the University of Florida College of Journalism and Communications asks in this insights column.

Across the next 13 months, political ad spend will be huge, based on study after study being released of late. While this is a welcome boost for radio and television broadcasting companies, what will the likely impact local media advertisers be? To learn more, RBR+TVBR Editor-in-Chief Adam Jacobson catches up with Frequence Chief Executive Officer Tom Cheli. 

As U.S. Hispanic broadcast media continue to grow their digital revenue through streaming apps and website traffic, a digital platform born out of a Spanish-language newspaper serving Atlanta has launched an advertising-led revenue initiative it says is designed "to help brands reach digital Latinos that currently don't fit into standard AdTech industry category boxes."

You delivered a speech but felt flat. You internalize your disappointment and talk yourself into believing you failed without proof. That’s the post-presentation blues. Pro and novice speakers experience it. How do you move past it? This column from public speaking expert and "Zoom" coach Rosemary Ravinal could help.

Six in 10 Hispanic consumers in the United States who participated in a Horowitz Research study believe that if they see a company spend a substantial portion of their advertising dollars on media superserving them, it will positively impact their decision to purchase goods or services from the company.

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.

Earlier in the week, Michael Nathanson, Mike Morton and Robert Fishman hosted the sixth annual MoffettNathanson Advertising Day, which featured a collection of industry leaders. What are some of the key learnings from the event? For one, "the secular pressure facing Linear TV advertising" has been a subject of increasing concern for the Wall Street media finance-focused investment house.

At the end of 2022, Toya Washington announced that she would be exiting Hearst Television-owned WISN-12 in Milwaukee after 20 years at the station, where she became a popular news anchor. Now, she's returning to a company she worked for from 1997 to 2002 but not for an on-air post. Rather, she's taking a newly created role focused on crafting and finessing the skills of the next generation of broadcast news talent.

From the National Football League itself to a major sports betting hub, there were plenty of ad dollars flowing to Spot Cable for the week ending September 10. How does that compare to broadcast TV? The latest Media Monitors Spot Ten reports have the details.

Want to connect to the $1.5 trillion-plus Black consumer market? The 23rd annual Power of Urban Radio Forum (PURF), scheduled for October 4-6 in Washington, D.C., offers the opportunity to learn, lead and lasso in some new advertisers.

On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist's thoughts on how to make an audio commercial bring greater ROI for the advertiser.

In 2022 Streamline Publishing's Radio Ink launched the Radio Masters Sales Summit as a conference focused strictly on radio sales, sales marketing, and sales management. The 2023 event is scheduled for September 13-14 in Cincinnati, and it comes with a 100% money-back guarantee you'll enjoy an increase in sales from implementing every idea provided at the event.

He was named interim Chairman of Advertising Sales and Partnerships for NBCUniversal in May. Now, he's getting the role of Chairman of Global Advertising and Partnerships, reporting directly to NBCUniversal Media Group Chairman Mark Lazarus.