SiriusXM, LiveRamp, GroupM Team For ‘Audio Data Clean Room’
SiriusXM Media has opened GroupM clients to a new audio-focused data clean room integration with LiveRamp, powered by Habu, thanks to an exclusive arrangement announced on Wednesday by the satellite and streaming-focused audio content creator and distributor.
Avoid the Fright With Some Delight Ahead of Forecast Early Bird’s Flight
We don't mean to scare you, but the ghosts, goblins, and monsters are preparing to come out on Thursday. When that happens, it's going to frighten away the Early Bird carrying all of those discounts to Forecast 2025. Wipe away the fear now by locking in your seat now before registration rises to its full price on Friday!
Benztown Plants A Flag On Canadian Soil
The Southern California-headquartered radio imaging, voiceover, programming, podcasting and jingles company led by President Dave "Chachi" Denes is gaining entry into the Great White North, starting in January.
U.S. Media: Have We Hit Bottom Yet?
"Downward stock moves have gone hand in hand with negative earnings revisions," notes MoffettNathanson analyst Rob Fishman. "The media landscape has grown bleak, and most media stocks have seen a similar picture." Yet, Fishman asks, for all the negativity out there, "Is it possible we have hit a bottom?"
Even With OTA Live Sports Boom, Streaming Access Matters
As younger audiences gravitate toward streaming platforms, sports media companies must adapt to the growing demand for streaming options and on-demand content to remain relevant. That's the key insight offered to TV station owners seeking to grow revenue and audience share through live sports programming from a new study released by Harker Bos Group.
For Speaking With Clarity, Check Your Jargon At The Door
In Rosemary Ravinal's view, the truth is that many bosses use jargon-filled language to conceal their weaknesses or fears. Yet, she says, no amount of colorful language can compensate for the lack of leadership and know-how.
Inclusivity in Connected TV Ads Report Released
Connected TV advertising measurement and delivery platform Innovid is teaming up with Alltold, a "responsible technology pioneer building AI to understand bias, stereotypes, and inclusion in creative content," for a report that shares "the state of representation" in Connected TV spots.
How Will Media’s Leaders Weather 2025?
What's coming for broadcast radio and television in the year ahead? The Forecast 2025 Executive Super Session offers the best take on whether storm clouds are on the horizon or if seeds for growth will spring in a few months.
Taking Stock With Teens: Technology and Social Media
Minneapolis investment bank Piper Sandler has released its 48th semi-annual survey of U.S. teens in partnership with non-profit student organization DECA, which prepares the emerging leaders and entrepreneurs of tomorrow. Among the findings of interest to broadcast media executives are this demographic's top tech and social media choices.
Use This Framework to Create Unforgettable Speeches
The secret to successful public speaking starts with organizing your message, says public speaking coach Rosemary Ravinal. "You can dazzle an audience with stellar delivery abilities but without structured reasoning, your talk will fail to impact them in ways that matter," she says in this column.
Savvy, Innovative and Agile: Independent and Small Broadcasters
Despite the challenges and changes of a constantly evolving media environment, small and independently owned broadcast radio and TV stations consistently overdeliver. Want to know how they do it? Join us for Forecast 2025 at the Harvard Club in the City of New York on November 13 for the answers.
The Role of Radio During Crises
A PhD student in the Department of Communication at University of California Santa Barbara, along with her research team, in February 2022 published a scholarly article that examines the role of Radio in a crisis. We are pleased to revisit this piece in the wake of both Hurricane Helene and Hurricane Milton.
What’s on the Minds of U.S. Hispanic Consumers?
Hispanic Heritage Month 2024 takes place during a pivotal U.S. election season. To better understand the sociopolitical concerns of Hispanic consumers of voting age, Horowitz Research has released new findings on consumer attitudes toward news representation on current events.
Tech Hacks Every Broadcast Leader Needs to Know
Consumer Technology Association Senior Director of Innovation and Trends Brian Comiskey will address Forecast 2025 attendees on November 13 in an electrifying discussion on how to stay ahead in the ever-evolving broadcast landscape. Learn how to be in the room where it happens by clicking here!
Unplug the AI Hype Machine To Achieve Stronger Media Sales
At Forecast 2025, new media entrepreneur and best-selling author Matt Britton returns to the radio and television industry's premiere C-Suite symposium and cuts the cord on nebulous AI chatter. "AI Unplugged: Transforming the Future of Radio and TV Broadcasting" pinpoints the specifics that are revolutionizing the broadcast landscape for radio and television.

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