The newspaper business has some similarities to broadcast radio and television ownership and management, and they go beyond vying for local advertising dollars. Trust is a big issue, and it is fading when it comes to print publications that once dominated a metropolitan area. Now broadcasters are facing growing mistrust. A Media Finance Management Annual Conference session will discuss “Trust In Media” during a key breakout session that could be of keen interest to CFOs and top finance department leaders.
In an era marked by increasing media distrust, print media association America’s Newspapers commissioned an in-depth study to understand and reinforce the unique role of local media in building trust with their communities.
The national survey highlights how local media stands apart from national and digital media channels, consistently earning a higher level of public trust through transparency, accuracy, and ethical journalism. “This study not only underscores the essential function of local media as trusted community watchdogs, but also emphasizes their role in bridging the gap left by other media in the era of misinformation,” MFM says as it prepares to welcome America’s Newspapers ex-officio director Dean Ridings to its annual affair, which begins May 18 with a welcome reception in Arlington, Va.’s Crystal Gateway Marriott.
Ridings is the CEO of America’s Newspapers and formerly led the Florida Press Association. He’ll lead the discussion at 1:50pm on Tuesday, May 20.
