Nielsen is partnering with data collaboration platform LiveRamp so that audience segments from the Nielsen Marketing Cloud (NMC) are now available in the latter company’s Data Marketplace.
It’s a widening of an existing business relationship between the two companies, and is designed to aid strategic advertising and programming decisions and outcomes.
“Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most complete view of the consumer,” said Kirsten Cummings, General Manager of Outcomes at Nielsen. “As Nielsen Marketing Cloud continues to innovate with the industry, we’re proud to work with companies like LiveRamp to provide the best data available for media buyers and sellers to make informed decisions and reach their most valuable consumers.”
Tore Tellefsen, VP & GM of Marketplace at LiveRamp, added, “LiveRamp is committed to enriching our Data Marketplace with high-quality segments clients can leverage across our collaboration network. Nielsen Marketing Cloud helps us deliver on this promise and empower advertisers with the premium audiences needed to deliver exceptional customer experiences at scale.”
