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Can we disagree and still love each other at Thanksgiving? For public speaking coach and veteran PR professional Rosemary Ravinal, the answer is yes. "If you decide to share the holiday table with people with whom you deeply disagree, it’s worth following some ground rules of diplomacy and civility," she shares in this column.

Some 80% of digital ad professionals now utilize Artificial Intelligence-based products  for media buying and campaign management. That's according to new findings released by ad sales automation and workflow software producer Frequence, recently acquired by connected TV ad platform Madhive.

In this column, public speaking coach and veteran Public Relations executive Rosemary Ravinal explores the underlying reasons why people lie, and how to detect it. It could provide learning lessons for your own public speaking needs.

Kentucky-headquartered independent advertising digital and linear rep firm Viamedia has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New York and Pennsylvania.

Along with his co-founder and co-COO Mark Gross, Chad Broude oversees the creative efforts at Highdive Advertising for clients including Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, and Frito-Lay. His work has helped lead Highdive to earn 2024 Radio Mercury Awards Best of Show honors.

Multi-channel advertising platform StackAdapt is partnering with the owner of the Crave OTT platform that's home to HBO programming in Canada — as well as MVPD-distributed sports network TSN and broadcast network CTV — to enable its premium inventory across connected TV, display, video, digital out-of-home and audio channels.

Is it an existential threat to broadcast radio and TV, or is it a potential investment or partnership opportunity? New data from Pew Research Center suggest either may be of consideration, as nearly 40% of young adults queried say they get news from influencers on social media.

Two iconic figures who have played outsized roles in building advertising dollars for broadcast television and over-the-air radio, respectively, were honored on Wednesday with Lifetime Leadership Awards, presented during a special luncheon ceremony at the Forecast conference in the Harvard Club.

The founder and President/Chief Strategy Officer of Southern California-headquartered multicultural advertising shop Sensis has been selected to serve as Chair of the Hispanic Marketing Council.

Two-thirds of marketers queried by WARC Research expect business conditions to improve next year. That could have a positive trickle-down effect for broadcast media advertising, giving core ad dollars a potential needed boost in 2025.

In a bit of a first, Gray Media has signed on a single sponsor for a newscast on its FOX affiliate serving Southern Nevada. “We are beyond excited about this partnership and what it will do for our FOX5 viewers,” said Michael J. Korr, VP/General Manager of KVVU-TV in Las Vegas.

The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative.

Both SESAC and the Radio Music License Committee are separately claiming they came out on top following the determination of licensing fees for RMLC-represented stations through 2026. An arbitration panel determined SESAC’s new blanket fee on November 1.

Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, "It’s one of the FAQs in my workshops." In this column, Ravinal sets the groundwork for polished, succinct, and relevant introductions that signal one's worth and lays the foundation for strong and lasting business relationships.

Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop.