Adbiz

Multicultural marketers and the owners of such companies as Urban One and Univision Radio will hardly be surprised with the just-released findings from Nielsen Audio, which says "the national radio audience continues to diversity." Do CMOs seeking Latinos, Asians and Blacks care enough to increase the sliver of ad dollars going to AM, FM and their digital components? Are they even seeing this data, we ask in a RBR+TVBR Observation.

Today is the first day of school across the Northeast and Mid-Atlantic Region, and advertisers were keenly aware of the shopping needs of parents going in to the Labor Day holiday weekend. Three top brick-and-mortar retailers used spot cable to help get customers in the doors — and at the checkout kiosks.

“The so-called ‘retail apocalypse’ makes for a great headline, but it’s simply not true." That's according to Greg Buzek, president of IHL Group, which has released a research report that declares, "A lot has been made in the mainstream news about the death of retail. But it is fake news." The 34-page White Paper, "Debunking the Retail Apocalypse," gives pause to broadcast media sales executives and members of the C-Suite, as brick-and-mortar retailers represent a healthy advertiser category that could grow through the use of radio.

As part of what a New England broadcast company calls "a unique strategic alliance to drive regional and national ad revenue," it's inked a brand new national ad sales representation agreement with the largest independently owned radio rep firm in the U.S. 

RBR+TVBR Media Information Bureau featured columnist Ken Benner has some thoughts on how some radio stations have forgotten how to use the power of auditory messaging to best reach consumers. It could be one reason why Madison Avenue, and its many millennials, don't think of radio as the ROI delivery machine it truly is. Learn if your stations are on the right track by reading this column.

That's the message radio industry consultants and cognoscenti have gathered from a CNN report late Thursday suggesting that a 90% ad budget reduction from 2016 for the Affordable Care Act is a plus for radio broadcasting companies.

Just in time for the start of the National Football League regular season and Major League Baseball playoffs, there will be a new six-second spot. No ... it has noting to do with where the football is being placed after a Time Out or a replay on a disputed baseball call. Rather, the ultra-quick commercial first used by FOX during its recent Teen Choice Awards telecast will now be used in limited quantities by FOX Sports.

The late, great comedian Jerry Lewis sat for an interview while in his 90s with a staff member from The Hollywood Reporter. The interview is known as "7 Painfully Awkward Minutes with Jerry Lewis." Many people commenting on the interview blamed Lewis for the awkwardness. Sales training expert Barrett Riddleberger didn’t see it that way.

A data-driven email marketing software and consulting business focused on the collection and use of first party data for the media industry founded by Ruth Presslaff has been acquired by a St. Louis-based provider of private-label online audience engagement and interactive content platforms.

A new report from a professor of Music Business at New York University-Steinhardt Department of Music & Performing Arts Professions punctuates this mindset, declaring that "broadcast radio is struggling to remain relevant as consumers embrace streaming platforms." We delve into the study from Larry Miller, who declares — based on his contrarian research to what the Nielsen and RAB may share — that these trends "are crippling radio."

The culmination of an effort that saw a data-driven media marketing, programming and content intelligence company run by a radio industry veteran team up with one of the social media world's biggest players has arrived for AM and FM stations across the U.S.

If it weren't for the valiant efforts of every member of Houston's broadcast media community, the sixth-largest market in the U.S. would be at a tremendous information loss. It speaks volumes of why local radio and TV matter, and this message should be sent to Madison Avenue today.

As August enters its final month, car and truck dealers are looking for a big boost in sales as 2018 model-year vehicles arrive. To help bring in the buyers, auto dealer associations are actively using broadcast TV, last week's Media Monitors TV Spot Ten shows.

A French cosmetics company that's a global leader in makeup, cosmetics, hair care and perfume has taken to cable TV spots to help boost sales ahead of the Labor Day holiday. What other companies are actively using spot cable? Click here now for all of the answers!

Four months ago, a veteran program director used to spending a decade in one place relocated from Miami to Rochester, N.Y. Today, he's settled in at a Classic Rock station that oozes with personalities that have been on the air for years. Then again, the entire market is full of veterans. Why haven't they left? That's a story that every broadcast media executive may want to read, and comprehend.