A Favorite Candy Brand Joins Active Auto Dealers


by Diana Stokey, Media Monitors

In last week’s Media Monitors TV Spot Ten report, auto dealer associations were again highly active users of broadcast television for getting their brand messaging out to consumers.

There was something else highly noticeable in the latest report: a favorite Nestlé candy bar stepped up its TV spot activity last week, and became a top five campaign for the seven-day period ending Oct. 1.

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