Adbiz

You know those ads that pop up while patiently awaiting the content you really want to see? Many tune out after a few seconds, yet some advertisers have been billed for those "viewings." Not anymore at Pandora, thanks to the introduction of a new policy that will see clients only pay for ads when users watch at least 15 seconds of it.

Here's a statistic broadcast TV stations heavily invested in live sports play-by-play may not like to digest: Your audience has not only a touch of grey, but it's becoming a Silver Convention. That's according to newly released data from Magna Global.

For some radio industry professionals, the presence of an "outlier" in Nielsen Audio ratings data has become a major issue that has ultimately trickled up to the C-Suites at some companies. But, is the seemingly suspect information indeed accurate? In an exclusive interview, two Nielsen representatives agreed to discuss how it looks at the "outlier," and if these abnormal listeners are legit — leading one station to riches at the possible expense of another.

One of the last independent radio station owners in a Top 10 market has a plan to convince advertisers that spots on an AM or FM property are effective and delivering ROI. In fact, he's putting his words and belief in radio to the test: Free "effectiveness testing" of radio commercials will be given to every Philadelphia-area advertiser that spends at least $12,000 a year in local radio.

In last week’s Media Monitors TV Spot Ten report, Macy’s rose to first place with 21,431 spots and Progressive escalated into second place with 18,281 ads. But, it was the big return of two auto dealer associations that's the big news behind the latest TV Spot Ten.

There's much status quo in the latest Media Monitors Radio Spot Ten report. But, it's worth noting that one advertiser is pushing a new soft drink line by turning to spot radio. What other brands are big on radio in mid-September? Click here for the details.

With natural disasters unfolding across Florida and recovery efforts in Texas and Louisiana still underway following Storm Harvey's devastating floods, it's no surprise that insurance providers have turned to spot cable to promote their services to people in need.

The best answer to this question is likely to come from a pair of advertising industry experts who will appear in a joint keynote presentation at Radio's Financial Summit Forecast 2018, being held Nov. 15 at the Harvard Club in New York.

Local TV has gotten its fair share of praise from across the broadcast media industry in the last few weeks thanks to storm coverage in four impacted markets. Unfortunately, advertisers are continuing to place their dollars elsewhere. That's the conclusion from eMarketer, which predicts that TV's percentage of total media ad spending is in for considerable dips over the next five years.

The nation's second-largest radio broadcasting company by number of stations has inked a licensing agreement that brings a variety of software, including one that handles traffic, across all of its AMs and FMs.  It's a big coup for this tech company, as Cumulus' begins the phase-out phase of its proprietary Stratus traffic system. Implementation is expected to begin before the end of 2017 and continue through March 2019.

The National Hockey League’s newest franchise has selected Skyview Networks to help it build a network of radio station affiliates. The deal gives the team access to Skyview's AdView Inventory Management and Live Read Logging software.

Entravision Communications Corp. is widely known among Hispanic radio listeners for its fun and entertaining programs such as Erazno y La Chokolata and for nationally distributed music formats serving regional Mexican audiences. Now, Entravision is being saluted for its exceptional public service campaigns.

The percentage of ad buyers that purchase radio and digital audio advertising with programmatic technology will nearly triple in the next 12 months. That's according to a new WideOrbit survey of radio industry and media professionals.

Labor Day weekend is still a very important sales weekend for auto dealers, even though this year marked the start of a new month, rather than the end of one. A variety of auto brands pushed out a wide number of broadcast TV spots through Monday, and as a result half of the latest Media Monitors TV Spot Ten report is represented by dealer associations.

It's no surprise that in last week’s Media Monitors Radio Spot Ten report, The Home Depot remained in first place, thanks to 87,910 spots. The big question some are now asking is how much longer they will remain at No. 1, and if those spots will soon surpass 100,000 thanks to Hurricane Harvey recovery efforts and the unknown that is expected this weekend from Hurricane Irma.