‘A Down Year In The Marketing Economy’: Jack Myers On ’17


With Q3 set to conclude Friday (9/29), final financial prognostications for 2017 are being released by some of the leading forecast analysts covering advertising-fueled business sectors including broadcast media. Among the dollar-driven outlooks and reports being distributed is the 25th annual U.S. advertising and marketing expenditures report from noted media ecologist Jack Myers. 

What’s his overall prognosis on the edge of the end of ’17? Total marketing expenditures are looking ever-so-slightly better than what was originally forecast in January.

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