Billions: The Projected Spend For Political Ad Dollars In ’18


Is 2018 shaping up to be a banner year for political advertising? That’s the good word from Steve Passwaiter, the VP/GM, Political at Kantar Media. 

In an essay appearing Friday (9/22) at The Cook Political Report, Passwaiter declares, “Even though the last two years have seen lots of bungled predictions, in the realm of TV ad spending, we are undeterred, and predict that TV will win out in 2018 as well.”

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