By Samantha Humphries
Candidate: Master’s in Strategic Communications
Florida State University
Over time, the U.S. workforce has experienced a demographic evolution. The workforce has become a melting pot of people, just like the country itself. The workforce of the U.S. is comprised of more and more minorities, such as Hispanics. Furthermore, there is a positive association between the rise in Hispanic workers and Hispanic buying power.
This implication is one that marketers must be proactive in responding to.
