The Center for Sales Strategy (CSS) has released its 6th Annual Media Sales Report, now available to media sales professionals, leaders, and organizations nationwide.
This year’s edition goes beyond industry data with the introduction of a new and accessible format that ditches one large report. “Readers can now explore individual, focused sections on the most critical topics impacting media sales today,” CSS says.
Topics include the sales department; learning and development; setting appointments and sales processes; sales enablement; and the industry outlook and culture.
Each section is available online for on-demand access and will be updated regularly throughout the year as new research becomes available.
“As the media sales landscape continues to evolve, it’s more important than ever that sales professionals and leaders stay agile and informed,” said Matt Sunshine, CEO of The Center for Sales Strategy. “By providing real-time access to focused, actionable insights, this year’s Media Sales Report empowers media sales organizations to make smarter decisions, invest in what matters most, and drive stronger performance across their teams.”
Among the top insights from the 2025 report:
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1 in 10 sellers report never receiving any feedback regarding their sales talents.
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43% of salespeople work with teams that “rarely or never” use sales automation tools.
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Nearly two thirds of media sales managers (32%) point to new business development as the toughest part of their job.
To access the full report and receive updates when new insights are published, visit css.buzz/mediasalesreport.
