Peter Pan Peanut Butter returns
Peter Pan Peanut Butter will be on store shelves beginning in August, supported by increased distribution and strong consumer demand, plus a 100% satisfaction...
Starwood Hotels, Travel Channel strike multi-year partnership
Starwood Hotels & Resorts and the Travel Channel struck a two-year strategic marketing partnership that will make the channel available in all Westin, Sheraton,...
21 broadcast groups, rep firms "buy in" to TVB’s ePort
The TVB announced 21 television broadcast groups and two Rep firms have committed to date to TVB ePort, an eBusiness platform that will enable...
Who’s Your Daddy sponsors ”Days of Summer” campaign
Who's Your Daddy Energy Drinks has renewed sponsorship of CC Radio's Channel 933 San Diego. The 13 week annual campaign was designed to give...
Coca-Cola brings Olympians together in global spot
With just one year to go until “08-08-08” and the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is announcing plans for...
GM to end US Olympic team sponsorship
General Motors has decided not to renew its US Olympic Committee sponsorship when its contract ends after 2008. The company said the move is...
RCN Kicks off multi-year ad program with Redskins
RCN Corporation, a provider of video, data, and voice services to residential, small business and commercial customers, has signed for a multi-year, multi-platform ad...
Second trial for Mall Radio Network shows PPM viability in malls
Arbitron announced the results of a second Portable People Meter pilot test with Mall Radio Network. The pilot demonstrated the Arbitron PPM system could...
RCN Kicks off multi-year ad program with Redskins
RCN Corporation, a provider of video, data, and voice services to residential, small business and commercial customers, has signed for a multi-year, multi-platform ad...
Lord and Taylor launches 10 million branding campaign
Lord and Taylor has announced plans to launch a 10 million re-branding campaign this fall. Aimed to modernize the store's image while celebrating its...
Coca-Cola brings Olympians together in global spot
With just one year to go until "08-08-08" and the Opening Ceremony for the 2008 Olympic Games in Beijing, Coca-Cola is announcing plans for...
GM to end US Olympic team sponsorship
General Motors has decided not to renew its US Olympic Committee sponsorship when its contract ends after 2008. The company said the move is...
Chrysler debuts new campaign, radio included
As a new chapter begins in its 82 year history, The New Chrysler launched a national corporate ad campaign yesterday with the theme, "The...
NBC teams with DoubleClick again for Fall lineup
DoubleClick announced that it is working with NBC on new online ad campaigns to support the promotion of NBC’s upcoming fall line-up. These new...
Big Fizz, Big Apple radio spots examined
Media Monitors took a look at carbonated beverages, NYC and their use of spot radio. VERIZON, the mammoth communications firm was the #1 on...