Big Mac, Whopper Win Way Back To Top 10

In last week’s Media Monitors Radio Spot Ten report, GEICO rose to #1...

Media-Monitors1

Insurance Providers Dominate On Cable

In last week’s Media Monitors Cable Spot Ten report, GEICO remained at #1 ...

Media-Monitors1

Has Nielsen Shifted On Total Content Ratings Launch?

Nielsen says clients wanted them to alter the way it's sharing data during the agency evaluation period set for this month...

Nielsen1

Here’s A Great Case Study On Radio’s Sales Power

Nielsen matched the PPM panel with credit/debit card spending data, to compare purchases of those exposed to the radio campaign ...

Pierre-Bouvard

Automotive Dealers Still Claim Half of Top Ten TV Advertisers

In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held steady at #1...

Media-Monitors1

Department Stores Still in the Top Ten Post-Holidays

In last week’s Media Monitors Radio Spot Ten report, iHeartRadio remained at #1...

Media-Monitors1

Weight Loss Brands In Top Ten for the New Year

In last week’s Media Monitors Cable Spot Ten report, GEICO claimed #1...

Media-Monitors1

How Many Dollars Went To Digital Ads In Q3?

The latest IAB Internet Advertising Revenue Report was released today. An RBR + TVBR OBSERVATION on the results appears here...

IAB / Interactive Advertising Bureau

Automotive Dealers Dash Back Once Again

In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held steady at #1...

Media-Monitors1

Wireless Carriers Still Dominating Top Ten

In last week’s Media Monitors Radio Spot Ten report, iHeartRadio jumped to #1 with 52,067 spots...

Media-Monitors1

Walmart Rises to the Top

In last week’s Media Monitors Cable Spot Ten report, Walmart rose to #1 with 62,652 spots...

Media-Monitors1

Nielsen Breaks Myths Around Black Millennials

Young African Americans are making huge gains. Can your radio or TV station benefit from this in 2017?...

Nielsen1

What Krispy Kreme Can Do For Radio Ads

This doughnut vendor has a brilliant ad out. Sadly, they forgot about the awesome power radio has to make it better...

KrispyKremeLogo

Jingle Sell? Why Brands May Ring Up Radio In ’17

The nation's leading owner of AMs and FMs shifted on Dec. 26 from the Jingle Ball to "Jingle Day" -- a big deal for...

jingleday

No Fakery In Radio, TV Spots

Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per...

whiteops