Here’s The Best Ammo Against Facebook For Your Stations

If you believe Gordon Borrell, it’s all about digital. We don’t, thanks to the latest metrics muck-up from Facebook....

Social-Media

GEICO Tops TV Again

In last week’s Media Monitors TV Spot Ten, GEICO returned to the #1 slot with 17,792 spots...

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Home Depot Dominates Radio

In the Media Monitors Radio Spot Ten last week, the #1 advertiser was The Home Depot with 62,593 spots...

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Dolan Family Buys AMG, Launches Metrics Firm

Could the Dolans be putting ComScore, and Nielsen, on notice with launch of set-top box metrics firm?...

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We Have A Winner … In Presidential Spots

This was the most negative political election cycle in the history of America is now over. Who won in TV spots?...

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Hillary Tops TV

In last week’s Media Monitors TV Spot Ten, Hillary Clinton For President was the #1 advertiser...

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Home Depot Builds on Radio

In last week’s Media Monitors Radio Spot Ten, The Home Depot bounced from #16 to #1 with 47,284 spots...

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Are TV Ad Dollars Going To Few Players?

Some 18 television owner groups account for more than 80% of total industry revenue....

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Clinton Campaign Claims Second Spot

In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association maintained its #1 status airing 19,869 spots...

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Big Gains: Zip and the King

In the Media Monitors Radio Spot Ten last week, GEICO remained at #1 with 41,937 spots...

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Is Radio On A Solid Revenue Rebound?

Overall radio dollars are set to increase after a flat year. But, political ad spending is the driver....

Money Tree

Here’s Why Programmatic Is Vital For Local TV

BIA/Kelsey panelists see digital ad buying as a win-win for TV and CMOs...

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Chevy Drives To Head Of The Pack

In last week’s Media Monitors TV Spot Ten, the Chevrolet Dealer Association moved into #1 with 20,136 spots...

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GEICO Takes Back Top Spot

In the Media Monitors Radio Spot Ten last week, GEICO moved back into #1 with 46,473 spots...

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Clinton vs. Trump: Almost Even, On TV

Media Monitors data show that, thanks to PACs, the gap is narrowing in the number of TV spots aired....

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