Initiative taps Kris Magel to head National Broadcast
Initiative USA has appointed Kris Magel Senior Vice President, Director of National Broadcast, the agency’s Chief Activation Officer Tim Spengler announced. Magel, who joins...
NBC Agency East reorganizes
NBC announced The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services. As a result, David Lipsius has been promoted...
HD Radio Alliance responds to ad criticism
Peter Ferrara, HD Radio Alliance CEO, responded to criticisms from two major radio industry figures on the effectiveness of the Alliance’s latest radio spots....
Network TV “CashBacks” to doom the Upfront?
According to Gene DeWitt, President of DeWitt Media Strategies, the recent decisions by NBC and the CW network to give advertisers cash back in...
Nielsen: US ad spend dropped .1% in first three quarters
The Nielsen Company today reported that advertising spending for the first three quarters of 2007 decreased –0.1% over the same period last year, with...
Aegis Media reups with Pernod Ricard
Aegis Media has been re-appointed by Pernod Ricard as its global partner for communications planning, media planning and buying. Carat will handle the US...
SQAD DATA now part of Media Monitors
Broadcast monitoring and verification service Media Monitors and SQAD, a media-cost forecasting company, have struck a deal to add SQAD Radio CPP data to...
Backchannelmedia demos platform linking TV advertising to the net
Backchannelmedia, a digital television ad serving and response capture company, announced it has demonstrated the first televised click-through where a viewer can interact through...
Viacom, Microsoft strike content, ad partnership
Viacom and Microsoft announced a broad-based, strategic alliance under which both companies will collaborate on advertising, content distribution, event promotions and games over the...
CBS in deal with Gas Station TV
CBS has teamed with Gas Station TV, a leader in digital gas station media, to provide viewers with a mix of daily updates and...
Tubby's launches broadcast campaign
A new Tubby's Sub Shops broadcast campaign began running last week and a series of brand new radio and TV commercials will air throughout...
KHCW-TV launches ad-supported mobile phone cam service
KHCW-TV channel 39, the local CW network affiliate in Houston, is launching a new ad-supported service targeting the more than 2,000,000 daily commuters in...
TouchTunes launches campaign for Absolut Vodka
TouchTunes Corporation, an on-location interactive entertainment and marketing network, announced it will be featuring an ad campaign for Absolut Pears Vodka. The campaign will...
Domino's launches “You Got 30 Minutes”
Domino's Pizza is launching a rebranding effort, "You Got 30 Minutes," via Crispin Porter + Bogusky. The campaign builds on the company's 30-minute delivery...
Shell 2008 “Passionate Experts” campaign includes radio
Building off the momentum of 2007, the Shell "Stop Gunky Build-up" campaign featuring the Shell Passionate Experts will continue in 2008 with a continued...