Arbitron releases RADAR 95 pre-data
Arbitron released preliminary findings from RADAR 95 Radio Network Audience Report. On Monday, Arbitron will release the complete results. The sample size has been...
TNS Media Intelligence signs with Media Monitors
TNS Media Intelligence has added media information and services of Media Monitors as part of their mission to provide intelligence for analysis of ad...
The Whopper celebrates 50 years with TV campaign
Burger King’s The Whopper is 50 years old. First off a hot broiler in 1957, the sandwich has become an iconic burger for the...
Dial-Global to handle ad sales for Climax production library
Rick Allen of Rick Allen Creative Services and Geoff Rich of Take on The Day, have teamed up again with Climax--a redesigned radio imaging...
Arbitron Agency Advisory Council meets on PPM
The Arbitron Agency Advisory Council also met last week regarding the latest issues and disagreements on PPM. Brad Adgate, SVP/Research, Horizon Media, tells RBR...
Aegis’ Posterscope USA adding digital out-of-home
Aegis Media Americas announced that Posterscope USA, one of the top outdoor adg buyers in the nation is adding new capabilities in digital out-of-home,...
“The Celebrity Apprentice” details advertiser list
NBC’s “The Celebrity Apprentice,” which heads back to The Big Apple 1/3, has listed its product integration advertisers, which contestants will work with this...
2008 Radio-Mercury Awards call for entry begins today
The 2008 Radio-Mercury Awards Call for Entry officially begins accepting online entries today at RadioMercuryAwards.com. Radio-Mercury Award winning agency, Goodby, Silverstein & Partners, inspired...
Political spending going up, up and away
Custom research outfit PQ Media sees a primordial political soup perfectly suited to destroying all previous spending records for the category. Among them are...
BK launches “Real People, Real Success” campaign
Burger King has launched a marketing campaign highlighting its diversity and inclusion initiatives nationwide. The "Real People, Real Success" campaign shines the spotlight on...
M2O signs Bonneville Phoenix for [eco] Loyalty Platform
Mass 2 One Media (M2O), a media loyalty marketing company, announced the signing of Bonneville Phoenix to utilize its loyalty, engagement and social networking...
Phil Cowdell comments on scoring Dell account
Phil Cowdell, WPP’s Global Media Director and International Ford Media Team Leader, commented about the news this week that Dell has selected WPP Group...
BMO Capital Markets: November radio airtime fell 3%
The radio monthly commercial time BMO Radio Airtime Monitor analysis found that commercial time decreased 3.0% in November, “yet another reflection of eroding ad...
Cinema ad council announces new board
The Cinema Advertising Council announced their new Board of Directors and Executive Committee, with former CAC Executive Director Stu Ballatt (senior vice president of...
GroupM: 2008 US ad spend forecast at 188.6 billion
Ad spending in U.S. measured media is expected to show almost a 4% gain in 2008 compared to the previous year, when spending was...