“Pure Michigan” targets beer tourists with radio (audio)
The Michigan Economic Development Corp. (MEDC) announced a new radio spot in major media markets in Ohio, Illinois, Indiana, Missouri and Ontario, that will...
Wendy’s launches “The Mucho Mejor”
Wendy’s is rolling out a new wave of multimedia Hispanic advertising this week to form a stronger connection with this fast-growing demo, now 17%...
Pandora offering e-biz integration to buying platforms
Pandora unveiled a new e-business ad technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates...
RAB unveils first F.C.T. report
The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays—so says a new RAB study. Radio...
Univision offers “One for All” at 2013 upfront
Univision is unveiling its 2013-14 programming lineup at its annual upfront presentation in New York 5/14 with more than 30 new shows. The emphasis...
Ball Park launches “So American You Can Taste It”
The new effort via Y&R New York celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the...
AT&T AdWorks signs Cox Media
The agreement offers TV ad buyers access to Cox Media’s inventory through the AT&T AdWorks Television Audience Network (TAN). The advertising platform creates a...
LendingTree launches new campaign
LendingTree, the nation’s leading online source for competitive home loan offers, says the effort will run nationally across TV, radio, print, online, direct marketing...
Wendy’s sponsors iHeartRadio concerts
Wendy’s and iHeartRadio will host a series of live concerts, kicking off with Fitz and the Tantrums on 5/29, followed by Twenty One Pilots...
The Tacher Company signs Port Broadcasting
Independent rep firm The Tacher Company’s Boston office will serve as Port Broadcasting’s exclusive national rep. The group operates WNBP-AM, WNBP-FM, and WWSF-AM and...
Telemundo announces integrations for “La Voz Kids”
Telemundo Media announced a deal securing exclusive category sponsorships with AT&T, Ford and State Farm for the new singing competition...
Magna Global: 2.4% growth for US in 2013
Magna GlobalMagna Global says the US ad market is accelerating gradually, following a weak first quarter. Ad revenues are expected to grow 0.4% this...
Daily’s Cocktails launches new television campaign
Daily’s Cocktails is supporting a new wave of tropical and light pouch products with new packaging, television spots, and promotions. Daily’s has introduced Bahama...
Nielsen Catalina Solutions signs Crown Media
Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, is acquiring a license to the analytical data needed to put its...
Latino populations growing fastest “Where we aren’t looking”
The Latino population in the U.S. is growing—and in places many people might not be looking. While historically Hispanic-designated market areas (DMAs) like Miami...
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