Publicis Media's Zenith has inked a new agreement for Nielsen's Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen's local current TV ratings across all 210 Nielsen DMAs.
Automotive dollars continue to flow to broadcast TV, and two dealer associations, in particular, exhibited campaign strength for the week ending June 18. One is a Japanese brand, while the other is all-American.
The summer travel season is upon us, and Trip Advisor has opted to use cable TV spots to best communicate its brand message to consumers. In last week’s Media Monitors Cable Spot Ten report, TripAdvisor debuted to land in second place. What other companies were active users of local spot cable ads? Find out more now!
Adobe has launched a programmatic solution for TV advertising that builds on TubeMogul's PTV (Programmatic TV), the three-year-old platform recently acquired by Adobe. The platform enables buying of TV ads in all of its forms – including live linear TV, addressable TV, connected TV, VOD and OTT – and brings brands reach to more than 95% of U.S. households.
The oldest and one of the largest independent sales representatives specializing in small and medium-market radio stations has roped in an Adult Hits station owned by an independent broadcast company for an exclusive representation agreement.
Are advertisers still cool on AM and FM radio stations? Do they consider radio's ROI delivery a relic of the past, when radios such the one pictured ruled the nightstand in one's home bedroom? MAGNA Global's Advertising Forecasts Spring Update, released today, suggests that's the case.
The biggest takeaway from MAGNA Global's Advertising Forecasts Spring Update, released today, indicates that the U.S. ad market in 2017 will see "a steep, but expected slowdown from 2016, with 1.6% advertising revenue growth." What is the outlook by industry and by media? RBR+TVBR dove into the report, and we have the details.
The latest global forecast from IPG Mediabrands' "intelligence, investment and innovation" arm, MAGNA, concludes that the world's ad spend will increase for the eighth consecutive year. However, the rate of net advertising growth seen worldwide is noticeably smaller than in 2016—marking the slowest growth rate seen since 2014. And, absent of big-budget political ad spending in the U.S., the trends for 2019 and 2021 point to an even bigger slowdown in growth.
In an announcement made this morning, the dominant audience measurement company and the national radio advertising and syndication division of the nation's No. 2 radio broadcast company have reached a deal that brings a new dimension to the Nielsen Marketing Cloud.
While evidence exists in support of the benefit of contextually relevant advertising in aggregate, its benefits on return on ad spend (ROAS) for digital campaigns and unaided ad recall for TV ads is uncertain. Those are the findings of original research presented today by the Advertising Research Foundation (ARF) at its 2017 Audience Measurement forum, “Modern Measurement: Media, Models & Methods.” Is that good news for broadcast media?
There's a stagecoach that's rolled in with some new radio spots, and the delivery is big enough to land a major financial institution into the latest Media Monitors Radio Spot Ten report.
A study released today by a programmatic ad player in the broadcast TV space indicates that U.S. consumers harbor a greater amount of trust in their local news programming than for the national news media. This same study also finds that TV "dominates" as a preferred local news source, with radio behind social media. We had to respond with an RBR + TVBR Observation, which finds the commercial radio industry guilty of largely giving up its ability to be a go-to source of news.
Add Tom Meyer, CEO of Local Ad Recall, to the list of individuals the radio industry can count on for data and insight that reflects the power of advertising on AM and FM stations and how to create effective ads.
Here's more evidence that single-digit growth for radio is what the industry's C-Suite executives can expect over the next five years. PwC has just released its Global Entertainment and Media Outlook 2017-2021, and for the U.S. radio revenue is expected to rise from $22 billion in 2016 to $24.1 billion in 2021—reflecting a compound average growth rate of 1.9%.
The River Cats have assumed control in California's state capital. Not to worry: These heavy hitters are a local fan favorite, and it's all thanks to a multi-year partnership with Skyview Networks.