Local Ads Set For Streamed Super Bowl LI Coverage

It’s a go … or, more precisely, a FOX Sports GO, for local ads in a live stream of the NFL’s penultimate match of...

FoxSportsGo

AT&T Says Yes To Nielsen STB Ratings

Anonymized set-top box data will be merged into its local and national TV currency ratings services...

AT&T

Skin The TV Screen: Facial Brands Top The List

In last week’s Media Monitors TV Spot Ten report, Publishers Clearing House rose to number 1...

Media-Monitors1

Insurers Solid On The Top For Cable Spots

In last week’s Media Monitors Cable Spot Ten report, GEICO remained at number 1...

Media-Monitors1

These Retailers Hammered Out Lots of Spots

In last week’s Media Monitors Radio Spot Ten report, iHeartRadio rose to number 1...

Media-Monitors1

The Key To Luring Ad-Hating Youth

"Younger Audiences Hate Ads Even More Than You Do." Why?...

Group of People

CES 2017: HD Radio Gets A DTS Spotlight

As 2017 unfolds, the HD Radio ecosystem includes every one of the 36 auto brands available in North America and more than 200 vehicle...

HD Radio

Is This Digital Ad Move A Threat To You?

Are revolutionary new advertiser options from Instagram and Facebook taking it too far, or are they threats to radio, TV?...

internet

Publishers Clearing House ‘Clears’ Lots of Spots

In last week’s Media Monitors TV Spot Ten report, GEICO rose to #1...

Media-Monitors1

Big Mac, Whopper Win Way Back To Top 10

In last week’s Media Monitors Radio Spot Ten report, GEICO rose to #1...

Media-Monitors1

Insurance Providers Dominate On Cable

In last week’s Media Monitors Cable Spot Ten report, GEICO remained at #1 ...

Media-Monitors1

Has Nielsen Shifted On Total Content Ratings Launch?

Nielsen says clients wanted them to alter the way it's sharing data during the agency evaluation period set for this month...

Nielsen1

Here’s A Great Case Study On Radio’s Sales Power

Nielsen matched the PPM panel with credit/debit card spending data, to compare purchases of those exposed to the radio campaign ...

Pierre-Bouvard

Automotive Dealers Still Claim Half of Top Ten TV Advertisers

In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held steady at #1...

Media-Monitors1

Department Stores Still in the Top Ten Post-Holidays

In last week’s Media Monitors Radio Spot Ten report, iHeartRadio remained at #1...

Media-Monitors1