Entercom’s Business Mantra: Great Content Wins

In response to an e-mailed query from an analyst regarding the "connected car," Entercom's David Field took to the defense of radio...

Entercom

YouTube Gears Up For MRC Audit

In an Agency Blog, the digital ad dollar dominator explained that the audit was all a part of "building trust and increasing transparency"...

Google

Another Processing Issue Arises For Nielsen

Nielsen says the data are corrected and appears in the PPM January monthly data set for release starting Tuesday (2/21)...

Abitron / PPM 360

Macy’s Makes A Big Push

In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association leapt from No. 49 to No. 1...

Media-Monitors1

GEICO and Progressive Lead The Pack

In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1...

Media-Monitors1

Lowe’s Is Back In The Running

In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1...

Media-Monitors1

How Radio Can Drive More Traffic To Auto Dealers

A large dealer group CMO and the head of its Hispanic market agency are set to share winning strategies for luring Latino buyers...

rozynek

Is Radio Really Hotter Than Network TV?

Expert media budget forecaster Jack Myers has some big surprises on where the greatest decline in annual advertiser investments will be...

jack-myers

Do You Recognize Your Dollar Challenger?

You may not recognize the No. 1 competitor for ad dollars. Dr. Mark Fratrik of BIA/Kelsey has some insight that can remedy this...

Mark Fratrik

Boost Mobile Cranks Up Their Spots

In last week’s Media Monitors TV Spot Ten report, GEICO jumped up a notch to No. 1...

Media-Monitors1

Kay Jewelers Takes Second Place

In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1...

Media-Monitors1

The Home Depot Makes A Comeback

In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1...

Media-Monitors1

Why Digital Trust Issues Are A Radio Win

Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?...

adpercep

MRC Gives Nod To Nielsen Digital TV Measurement

Digital in TV Ratings launched in 2015. It's currently in use by such clients as ABC, CBS, ABC pay-TV network Freeform and Univision...

Nielsen1

Snapchat: Disruptor Or ROI Player?

Just when radio and TV execs thought Snapchat could be strictly thought of as an ROI tool, the Threatometer has surged into the red...

snapchat