Are Digital Dollars Set To Surpass TV Later Than Expected?

Given the recent track record of wonks, soothsayers, curanderas and individuals who hold Nostradamus in high regard, forecasts may not be as accurate as one would think when it comes to digital dollars sailing past that of TV in 2017. It's an interesting surprise, and SMI's CEO has some fresh ad trend info that may put your C-Suite in a pleasant mood.

How Deep Is Facebook’s Local Ad Impact?

A new Borrell Associates report shows the social media platform gobbling up more local dollars than radio or TV

‘Plus Spending SMBs’ Are Growing Their Ad Budgets

More than 60% of "Plus Spender" SMBs intend to increase their advertising and marketing spending in 2017

Cross-Device Provider Proof, Now From Nielsen

Under the new methodology, Nielsen will conduct measurement of the accuracy of cross-device graph providers

Six Dealer Associations Make Top Ten

In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association stayed put at No. 1

Insurance Reigns Supreme

In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1

GEICO Holds Tight

In last week’s Media Monitors Radio Spot Ten report, GEICO held on to No. 1
Entercom

Entercom’s Business Mantra: Great Content Wins

In response to an e-mailed query from an analyst regarding the "connected car," Entercom's David Field took to the defense of radio
Google

YouTube Gears Up For MRC Audit

In an Agency Blog, the digital ad dollar dominator explained that the audit was all a part of "building trust and increasing transparency"
Abitron / PPM 360

Another Processing Issue Arises For Nielsen

Nielsen says the data are corrected and appears in the PPM January monthly data set for release starting Tuesday (2/21)

Macy’s Makes A Big Push

In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association leapt from No. 49 to No. 1

GEICO and Progressive Lead The Pack

In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1

Lowe’s Is Back In The Running

In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1

How Radio Can Drive More Traffic To Auto Dealers

A large dealer group CMO and the head of its Hispanic market agency are set to share winning strategies for luring Latino buyers

Is Radio Really Hotter Than Network TV?

Expert media budget forecaster Jack Myers has some big surprises on where the greatest decline in annual advertiser investments will be

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