If the estimates of UBS analyst John Hodulik are correct, a wireless carrier said to be courting Sprint and one of the nation's biggest MVPDs are the top two bidders in the just-concluded Forward Auction.
IPG Mediabrands' MAGNA has released its 2017 advertising forecast for U.S. media, and domestic ad spend is expected to grow by 3.7% this year. But, to little surprise, it is digital ad sales that will power this growth. Meanwhile, it believes radio advertising will continue to struggle in 2017 due to weakening pricing power.
The latest "detrimental distraction" for consumers -- and advertisers -- of AM and FM radio stations, commonly known as Spotify, is strengthening its sales force and nearly set for a syncopated soulful strut into the offices of your advertisers. That's because it just bought a company best-known for a platform that brings Tinder-like swiping to visual ads. Should radio and TV C-Suiters be concerned?
To the surprise of no one in the radio industry, Hubbard Radio's all-News WTOP-FM 103.5 in Washington, D.C. is the No. 1-billing radio station in 2016, according to just-released data from BIA/Kelsey. But, what did the nation's top 10 billing radio stations look like last year? Click here for the answer.
If you're planning on attending the 2017 NAB Show in Las Vegas in late April and have a keen interest in discussing "the latest trends disrupting the traditional video and audio marketplace putting more than $300 billion in advertising up for grabs," you better make plans to spend some time at the Encore Hotel on April 24-25.
Google is presently the center of attention for many advertisers, and it's not for anything positive. The digital ad giant is being assailed by some for its failure to prevent real advertising from appearing on "fake news" sites and for pre-roll to appear on YouTube ahead of "extremist" videos. Our Editor-In-Chief thinks this is a great opportunity for the radio industry and the RAB. Why? It's all about brand security.
Winning over the Chief Marketing Officer to AM and FM, and VHF and UHF, may be more difficult than ever. That's because the average tenure of a CMO is shrinking, according to newly released data from eadership consulting firm Spencer Stuart. What does this mean for radio and TV? The better question might be, "What does this mean for advertising?"
In the midst of an unnerving political, social, and economic game with twists, turns, and apparently no rules, Hispanic radio is poised to be a game-changer, thanks to the major influence it holds with an audience that is young, connected, and growing at a faster rate than any population in this country. That's why attendance at the Hispanic Radio Conference should be on your calendar.
The music battle continues over the question of whether state laws provide a public performance right in pre-1972 sound recordings, and noted D.C. Communications attorney David Oxenford offers the latest on what this means for Flo & Eddie, and for the media industry.
Radio can sell groceries, cell phones, cars and furniture, but can it sell itself? The radio industry often complains that agencies are out of touch. Is this true, or does the radio industry fail to make the most important first sale — selling itself to the agency? The answer may come at the Hispanic Radio Conference in Fort Lauderdale.
Faced with diminished national buys, fierce competition from such publicly traded large broadcasters as Townsquare Media and iHeartMedia, and a listener pool with a strong appetite for Sirius XM, Radio Woodstock -- WDST-FM in Woodstock, NY -- went to its listeners with a pledge drive not-so dissimilar to one seen on a public radio station. In an exclusive RBR + TVBR INFOCUS report, GM Richard Fusco explains why it was done, and how it can save independent broadcasters across the U.S.
Given the recent track record of wonks, soothsayers, curanderas and individuals who hold Nostradamus in high regard, forecasts may not be as accurate as one would think when it comes to digital dollars sailing past that of TV in 2017. It's an interesting surprise, and SMI's CEO has some fresh ad trend info that may put your C-Suite in a pleasant mood.
A new Borrell Associates report shows the social media platform gobbling up more local dollars than radio or TV
More than 60% of "Plus Spender" SMBs intend to increase their advertising and marketing spending in 2017
Under the new methodology, Nielsen will conduct measurement of the accuracy of cross-device graph providers