AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a strategic integration of their services. This, the companies say, is designed to widen access to performance-driven audio campaigns.
“This partnership enables marketers and agencies to launch campaigns across premium podcast, streaming, and digital radio inventory, reaching listeners on all major audio platforms while only paying for results such as website visits, sign-ups, or purchases,” the companies said in an announcement distributed early Tuesday (6/24).
And, with this integration, AdLib is expanding its omnichannel footprint to include performance-based audio, alongside Connected TV, digital out of home, and display.
As a result, advertisers can now reach engaged listeners across premium, brand-safe audio inventory, launching campaigns with precision, scale, and outcome-driven accountability without the need for direct DSP contracts or complex setups.
“Our goal is to simplify programmatic for every marketer regardless of DSP expertise or budget size,” said Mike Hauptman, CEO of AdLib. “Partnering with Audiohook lets us bring premium audio to the table with the same flexibility and control AdLib is known for across channels like Connected TV, digital out of home, and display.”
For Audiohook CEO Jordan Bentley, “We’ve redefined what advertisers should expect from audio: transparency, precision, and real performance. Partnering with AdLib amplifies our mission by placing Audiohook’s premium, outcome-based audio inventory directly into the hands of modern marketers. This integration doesn’t just expand access — it sets a new standard for how audio fits into a truly accountable omnichannel strategy.”
