Highdive Gets Top RMA Honor For Jersey Mike’s Campaign

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NEW YORK — The 2025 Radio Mercury Awards have been announced, and this year’s “Best of Show” award went to the shop responsible for a radio commercial produced for their client — Jersey Mike’s.


The 34th annual awards presentation, held Thursday at SONY Hall, saw the top honor go to Highdive Advertising for their “Bike Race (Sub Bowls: No Bread)” radio commercial created for the sandwich chain.

On behalf of the radio industry, this year’s Radio Marketer of the Year award was presented to Verizon.

Medha Gandhi, co-host of the Premiere Network-syndicated Elvis Duran and the Morning Show and WXBK “94.7 The Block” in New York afternoon host Shelley Wade, honored Verizon and bestowed the award to its Senior Director of Media Strategy & Activation Rachel Chan.

RAB President/CEO Mike Hulvey, chair of the Radio Creative Fund, noted, “Verizon’s unwavering commitment to radio as a lead channel has made a lasting impact, proving that radio-driven fandom is a successful approach to tap into the passions and behaviors that matter most to their customers.”

Chad Broude, co-founder/co-Chief Creative Officer of Highdive Advertising and Radio Mercury Awards chief judge, added, “What really stood out to me during this year’s show was the simplicity of the storytelling that drove the messages home.”

The awards show was also live streamed, courtesy of Hubbard Radio.


 

Best of Show

Bike Race (Sub Bowls: No Bread)
Jersey Mike’s
Highdive

Broadcast Radio Campaign: Agency, Advertiser, Production Company

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Arnold Worldwide

Sub Bowls: No Bread
Jersey Mike’s
Highdive

Broadcast Radio Campaign: Radio Station, Group or Network

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Student-Produced Radio Commercial

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Use Of Directing in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

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Love Advertising

Use Of Humor in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

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Progressive Insurance
Arnold Worldwide

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iHeartMedia Studio55

Use Of Original Songs/Music in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

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Use Of Sound Design in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

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