Moving traditional media forward
Phil Cowdell, CEO of Ford Media Services across WPP's media agencies (collectively referred to as GroupM), spoke to RBR/TVBR recently for an upcoming OneonOne...
Radio continues to be strong for planned vehicle purchasers
As planned vehicle purchasers hit a 5 year low, radio continues to be one of the best ways to reach those adults who are...
Chrysler announces commercial competition for dealers
The New Chrysler is announcing a grassroots initiative to involve its dealer partners. The company is looking to draw from their creative energy and...
Web ad spend to eclipse radio in '07
Emarketer analyst Ben Macklin says online ad spending is expected to surpass radio for the first time this year. Radio dollars are expected to...
Grey Goose launches new campaign
Grey Goose Vodka, the "World's Best Tasting Vodka," announced the launch of its new "Discerning Taste" campaign. Produced by New York-based @radical.media, the campaign...
Wendy's sells 25 million Baconator hamburgers
Wendy's reported nearly 25 million Baconators have been sold in North America during the initial eight weeks it has promoted the sandwich. Wendy's has...
Grey Goose launches new campaign
Grey Goose Vodka, the "World's Best Tasting Vodka," announced the launch of its new "Discerning Taste" campaign. Produced by New York-based @radical.media, the campaign...
Wendy's sells 25 million Baconator hamburgers
Wendy's reported nearly 25 million Baconators have been sold in North America during the initial eight weeks it has promoted the sandwich. Wendy's has...
28 broadcast groups, all major rep firms commit to TVB ePort
Cox Television and Fox's KTTV-TV LA and WNYW-TV NYC have signed on for TVB ePort, it was announced by the Television Bureau of Advertising,...
Visa to consolidate buying
Visa has begun a review to consolidate its global buying account. Visa spent 417.8 million in marketing in the U.S., according to Ad Age's...
Damon's Grill launches new radio effort
With the fall sports season about to kickoff, Damon's Grill wants to make sure enthusiastic fans never get carried away and go topless. So...
28 broadcast groups, all major rep firms commit to TVB ePort
Cox Television and Fox's KTTV-TV LA and WNYW-TV NYC have signed on for TVB ePort, it was announced by the Television Bureau of Advertising,...
AT&T's 2 billion dollar media account in review
AT&T has put its 2.3 billion buying and planning account in review. In a statement, AT&T said it will be issuing RFPs to incumbent...
Sears and Camaro achieve highest product placement in June
The Sears placement on ABC's "Extreme Makeover Home Edition" had the top product placement score on broadcast network television in June, The Nielsen Company...
Harlem Globetrotters tap WongDoody
To create excitement for their upcoming 2008 "Magic As Ever" World Tour, the Harlem Globetrotters have named WongDoody as the team's creative agency of...