His previous stops include K Media Consulting and at Audiology, which he founded. Now, he’s opened what he’s calling “a next-generation content, distribution and media sales company” targeting podcasting, streaming audio, digital, in-app, Connected TV and video destinations.
For David Krulewich, the mission is to make his Mission Media AI a choice for those seeking to distribute and monetize their digital audio and other content.
The company’s goal? To help publishers, creators and partners unlock the full value of their content by securing both sponsorship and programmatic revenues across channels. “Distribution is king, and content is queen,” said Krulewich. “In today’s media landscape, it’s not about making audiences come to you, it’s about meeting them where they already are. At Mission Media AI, we’re committed to leading the way in monetization across podcasting, audio, Connected TV, and video. Our platform is built to help partners scale seamlessly across every channel that counts.”
What does this mean for co-founder Steve Smith? The radio industry veteran will move into a consulting role supporting publishers, influencers and creator partnerships.
Meanwhile, George Mani joins Mission Media AI as Head of Business Development managing Mission’s advertising technology portfolio, programmatic stack, and the acquisition of new supply and demand channel partnerships. He will also lead efforts to identify and execute strategies for generating sustained, non-advertising revenue; such as data monetization and intellectual property licensing.
