Skandha Media Services, the Indian broadcast and digital media technology company, has partnered with dynamic workspace and physical infra specialists EFC Limited for an alliance that expands Skandha’s capability to provide products designed to boost market entry and growth — particularly for international clients aiming to offshore their media facilities and servers on past GCC interactions.
With fully managed workspaces across seven locales in India, including Mumbai, Hyderabad, Chennai and Gurugram, EFC is already enabling operations for several established GCCs in India.
According to a recent report by EY, India hosts in excess of 1,580 GCCs, including 50 M&E GCCs (i.e. MCCs). MCCs address the unique demands of M&E businesses that blend creative, operation, and technical expertise. MCCs are specialist hubs built to centralize, optimize and scale media operations across broadcast, digital, sports, gaming, publishing and advertising. MCCs offer efficiencies in localization, compliance, post-production and VFX, ad-tech and programmatic media buying, news and sport production, audience insights and data analytics, global-scaled delivery, high-volume media workflows and content creation. Prolific media brands such as Bloomberg, Comcast, Disney, ESPN, Thomson Reuters and Warner Bros. Discovery are using GCC/MCC hubs in India
MCC’s offer media tech and software companies strategic offshoring of engineering technical support services to their clients.
Skandha collaborated with EFC on a high-impact space-branding project for MCC opportunities, showcasing its ability to deliver large-scale rollouts with agility and precision.
“EFC’s experienced leadership in workspace and real estate, and its readily available capacity, can easily accommodate our MCC infrastructure,” explains Yogesh Salian, CEO and founder of Skandha Media Services. “This means we can provide fully outsourced end-to-end services, along with the infra, processes and people to support the entire media workflow spectrum – from broadcast playout, live event support, ad insertion and ad monetization, to content rights management, content services and post-production processes. This collaboration allows us to offer our domestic and international clients not only economies of scale in infrastructure but also highly efficient and scalable operations.”
By offshoring infrastructure and services to Skandha, national and international broadcasters, OTT platforms, sports and live events production organizations will no longer be burdened with CAPEX for infra investment and can aim to reduce in-house OPEX.
Organizations retain full control over their operations, enabling seamless scaling with end-to-end flexibility in terms of infrastructure, people, technology and process; without dependency on multiple third parties. Plus, with Skandha’s MCC AI-driven workflow, secure enablement and automated quality control, this service can be turned around faster than ever before.
“We’re confident that our expanded Global Media Capability Center will help amplify brand presence across diverse platforms and environments,” Salian adds. “This partnership will help us to rapidly scale operations and empower our customers to navigate rising content consumption, rapid digitalization and cost pressure with agility.”
