TextNow, an app-based mobile phone service, has made iHeartRadio a select app included in its Free Flex Plan, giving customers in both the U.S. and Canada included 5G data access to stream music and live radio while on the go.
The partnership between iHeartMedia and Waterloo, Ontario-based TextNow marks its first major content integration deal, reflecting the Canadian company’s broader push to build a free content ecosystem into its wireless offering.
The launch also builds on TextNow’s recent rollout of eSIM and flexible data plans, while the iHeartRadio integration is part of TextNow’s larger strategy “to create a more customizable wireless experience that gives people greater control over how they stay connected and when they choose to pay for data.”
For Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia, “iHeartRadio is built to be everywhere its listeners are — in the car, at home, on the go, and now as part of their phone plan. TextNow is reaching millions of Americans who deserve the same access to great audio that everyone else has. This is the kind of partnership that puts listeners first, and we are proud to be TextNow’s first audio content partner.”
The iHeartRadio integration is now available to eligible Free Flex customers.
— With reporting by RBR+TVBR in Vaughn, Ont., Canada
