Media Info Bureau

Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by births. That's according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau.

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them?  It's a question TVB sought to find the answer to.

Recently released highlights of a 2023 Horowitz Research survey of African American consumers that are between the ages of 12 and 27 reaffirm decade-long trends that demonstrate how this segment of American viewers overindex on watching TV content.

It isn't even June 30, yet our Editor-in-Chief already has a 40-track list of his "Hottest Songs of 2024." While he says it's remarkable and welcoming, the biggest takeaway is that he learned of every song by listening to a radio station. Why then does musicFIRST want to kill Radio, he wonders?

A weekend in Toronto yielded many observations as to how locals consume radio. The biggest eye-opener, however, is a local TV campaign for a leading Adult Contemporary radio station — which appeared on a top sports channel distributed via cable TV and satellite.

Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. That's a key finding of fresh information released by the National Retail Federation.

Inscape advises in a newly released report that it is imperative for marketers to fully embrace the change, sooner rather than later. But, to fully capitalize on any consumer shift, it’s table stakes that marketers utilize sources of big data for the purpose of accurately and fully measuring these changes.

WARC's latest analysts shows that retail media ad spend is projected to reach $153.3 billion worldwide in 2024. What's fueling the continued growth? "Advances in off-site targeting as commerce data infuses into non-retail environments," WARC says. Yet, Amazon "continues to tighten its grip" on the dollars.

In an age where people in broadcast media, depending on their roles, can work from anywhere there is an internet connection, Resume Builder has uncovered an intriguing desire among those in the overall workforce: they want a hybrid work environment, at the very least.

Curious as to why your station's ratings may be "wobbling"? New data released from the U.S. Census Bureau show that while large cities are regaining residents following the COVID-19 pandemic, there was strong growth in areas adjacent to urbanized areas.

Local news has repeatedly been cited as a key magnetizer for broadcast TV. Stations are adding newscasts to their daily programming schedules, both locally produced and nationally distributed. Yet, a study from Pew Research Center finds that Americans "are following the news less closely than they were a few years ago."

As NBCUniversal promoted its array of digital and linear content at its Upfront on Monday, sending the message that it can do what no other company can do for marketers, new research suggests "snackable" video content hubs are vitally important to CMOs looking for more brand recognition.

While streaming is undoubtedly the leading platform to connect with Asian American, Native Hawaiian and Pacific Islander audiences, the use of devices widely varies. Viewership of TV-connected devices outpaces traditional live TV by more than an hour and a half a week. 

Digital and traditional media channel consumption across the world’s 20 largest markets and the rest of the countries in the four major global regions grew by just 0.3% in 2023 to an average of 56.2 hours per week, according to PQ Media. This marks a sharp deceleration for growth.

PR expert and public speaking coach Rosemary Ravinal once asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.