Media Info Bureau

As media leaders seek ways to reach and retain audiences and secure long-term business success, broadcast media services partnerships have become key for getting access to the innovation that they need to tap into new audiences and increase visibility in a competitive market while optimizing ROI, notes LTN executive Catherine Gonazlez Pack.

The nonresident senior fellow for Technology Policy Studies at the conservative-leaning American Enterprise Institute wants the Commission to kill its live broadcast indecency and profanity regulatory policy. His comments came in response to a November 11 live post-game interview with the fill-in coach for the University of Michigan football team.

No matter where you are on your journey as a public speaker, there’s room for improvement, says veteran public relations professional and public speaking coach Rosemary Ravinal. In this column, the Miami-based thought leader offers tips based on prior submissions on how to tackle public appearances across 2024.

How does the news media portray the U.S. Hispanic community? What does this consumer group have to say about the number of reporters who are Hispanic or Latino? A just-released Horowitz report offers some sobering statistics as to the work broadcast news still needs to do to win over this audience.

A coaching client told public speaking coach Rosemary Ravinal last week that she feels like an imposter. How so? The C-suite-level executive felt unsure of her expertise when asked to deliver a keynote at an industry conference. Simple reassurance of her expertise and intensive practice made her speech successful.

It could happen to anyone: You've blanked out on parts of that memorized speech, right in the middle of delivering it to an audience. If you’re going to take your public speaking seriously, public speaking coach and PR veteran Rosemary Ravinal tees up several ways to deliver a great deal of info without remembering it all.

A significant percentage of U.S. teenagers report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X, a Gallup survey of more than 1,500 adolescents finds.

Whether your work requires you to speak often, or you’re someone who simply wants to maintain a strong and clear voice, taking care of your vocal toolbox is crucial. In this column, Rosemary Ravinal offers seven indispensable tips for preserving and enhancing the health of your voice.

Just how proficient are Latinos when it comes to en español conversation?  The numbers are high, Pew Hispanic Center data show. This solidifies the need for marketers and advertisers to place their dollars in both Spanish-language and English-language media consumed by Hispanics across the U.S.

That's a question tackled by Claravine and Advertiser Perceptions in a new survey of advertisers who spend upward of $50 million annually. The goal was to understand how they manage their marketing data.  One key finding could bring a boost to traditional media: Advertisers estimate that the wrong creative is served to the wrong consumer roughly 25% of the time.

Local news has repeatedly been cited as a key magnetizer for broadcast TV. Stations are adding newscasts to their daily programming schedules, both locally produced and nationally distributed. Yet, a newly released study from Pew Research Center finds that Americans "are following the news less closely than they were a few years ago."

Experts are predicting this to be the first election cycle to reach $11 billion in political spending. That's an increase of over $2 billion from the spending for 2022 or 2020. What else should broadcasters know as a big election cycle is about to reap big dollars on TV, and bring a bump to Radio?

"Putting eye contact into action when you speak to inform, inspire, and persuade your audience is crucial," says public relations veteran and public speaking coach Rosemary Ravinal. "Even if you trade the four minutes for four seconds of eye gaze, you will establish a priceless connection with others," she writes.

As live streaming platforms have grown as a source of content and community, researchers wanted to explore how one’s sense of loneliness affects how they interact with the streamers and the community. This report from the University of Florida College of Journalism and Communications offers some intriguing insights on the subject.

How often have you sat through a business presentation and left the room wondering what it was all about? Public speaking expert and veteran PR professional Rosemary Ravinal believes a throughline can be considered the big idea — the key takeaway one can remember. Here's Ravinal's tips on how to best create that throughline.