Media Info Bureau

The indemnification portion of a broadcast transaction contract may well be a low point in what can be a boring document. However, its ultimate importance cannot be understated if problems come up that require one party or the other to spend more money. Communications transaction expert Erwin Krasnow walks us through the indemnification process. It is must reading for prospective buyers and sellers of broadcast stations.

Is three seconds long enough to establish a valuable brand connection with consumers? RBR + TVBR’s Editor-In-Chief says no way

Media Information Bureau columnist Kelly Orchard is back with a column focused on broadcast media's continuing battle for relevance. In a world full of instant at-your-fingertips media choices, does anybody have "the" solution to keep broadcast media relevant?

Mike Delier says Katie Couric crossed a line.

Over recent years, smartphone innovation has slowed. Developments from major vendors have trickled in, with refinement of functionality being brought to handsets, rather than leaps of innovation. Smartphones have no sign of disappearing; they remain one of the most widely used devices. However, there is certainly a lull in terms of market growth and buzz surrounding the products. What does this mean for broadcast media, given the voluntary rollout of the Next Gen broadcast TV standard and the push for FM chips in all smartphones, including those running on iOS systems? 

"The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex," says Mike Campbell, the head of international effectiveness at Ebiquity. In his view, the 2020s will be defined as a time when "a real shift" to an effectiveness-led media planning strategy starts.

Without appropriations, many government programs went dormant. For Boston College Law School associate professor Daniel Lyons, a visiting fellow at conservative D.C. think-tank AEI, there’s a more fundamental problem with the shutdown, which just ended until mid-February: Pruning the regulatory state.

Alternative FCC inspector Ken Benner believes a unique radio commercial from the 1960s deserves a timely comeback

Broadcast media is at a crossroads. Consumers are swarming to new opportunities that maximize content and minimize advertising. While ad buying and selling remain a vital part of the radio industry's lifeblood, quick decisions must be made in order to maintain success for advertisers and broadcasters alike. Drew Hilles believes he has a solution.

It may seem obvious that corporations in the broadcasting field need to keep their records in order and up to date. According to communications law experts John A. Knab and Erwin G. Krasnow, it is not only surprising how many fail in this enterprise, but also how much it ends up costing them.

I saw it again recently. "Radio is the original social media." It's a statement that reflects how little the speaker knows about social media.

"A year after most of us were forced to work from home, I cringe when I hear from online meeting managers that they still struggle to get participants to turn on their cameras," says noted communications and PR veteran Rosemary Ravinal. "Speaking to a black tile on screen is a morale crusher." These tips could aid in your virtual team building needs.