Media Info Bureau

Critical thinking--the ability to make decisions, solve problems, and take appropriate action--has been identified as a key skill by educators business

We recently asked Steve Willard, current head of the National Alliance of State Broadcasters Associations, what some of the key concerns are of his constituency, and the first thing he wanted to talk about was broadcast service during emergencies. Not favorable legislation, favorable deregulation, general economic issues. No, the first topic was public service. Impressive. Click through for more thoughts from Mr. Willard.

The specter that hovers over any broadcast transaction is the possibility that someone could file a petition asking the FCC to deny the application seeking the Commission’s consent to the transaction. After what may have been months of negotiation, the swapping of numerous drafts and meticulous due diligence, the transaction may be upended by such a petition to deny.

Is it true, or false, that the heavier the modulation, the further an AM radio signal will reach? Featured Media Information Bureau columnist Ken Benner says it is a widespread fallacy. Yet, some radio stations remain unconvinced. The result is a cacophony of audio assailants that can perhaps be easily preventable. 

The usual ups and downs on the stock market were in evidence

Some 56% of U.S. adults stream non-linear content to their TVs. Yet, new research from Nielsen finds that the typical U.S. adult streamer spends an average of 57 minutes streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV.

The House of Representatives on Wednesday unanimously passed H.R. 3388, the "SELF DRIVE Act of 2017," by voice vote. This is good news to columnist and blogger James Pethokoukis, who shares his thoughts on why the act is beneficial to all Americans. Could it be great news for broadcast media companies, or a harbinger to AM and FM station owners that increased competition for attention is on the way?

The right radio promotions get listeners talking about your brand, and create tune-in occasions that will increase ratings. The following are Win-Win-Win Radio Promotions that are helpful for your station, sponsors, audience and community.

The FM translator has provided a big boost to more than one AM radio station. At the same time, the FM translator has given operators an added boost through the rebroadcast of their HD multicast stations. But, are there limitations to the placement of an FM translator? That's what our Editor-in-Chief asks.

In this RBR+TVBR Observation, our Editor-in-Chief takes the DeLorean to a time before he was born to listen to the biggest pop music station in the nation. His assessment? What a horrible specimen on something deemed so great by radio historians. The problem? Commercials. Lots of them.

While evidence exists in support of the benefit of contextually relevant advertising in aggregate, its benefits on return on ad spend (ROAS) for digital campaigns and unaided ad recall for TV ads is uncertain. Those are the findings of original research presented today by the Advertising Research Foundation (ARF) at its 2017 Audience Measurement forum, “Modern Measurement: Media, Models & Methods.” Is that good news for broadcast media?

How to knock on doors that your company hasn't tried before.

At the MIPCOM trade show, Glance (Global Audience & Content Evolution) unveiled the latest trends that are drawing the young adult audiences in. We've got a look a what Glance, from France's Mediametrie, shared.

"You can't afford to wing it no matter if you are the boss, a department head, or a team leader charged with delivering the remarks," public speaking coach Rosemary Ravinal says about holiday speeches and toasts. Here are ways to craft the perfect holiday speech that she says will leave your colleagues feeling warm and festive.