2021: A Year Of Continued Challenges For Radio, TV
The U.S. broadcast station industry, in particular TV companies, enjoyed record 2020 political revenue. That income is now gone for four years, and broadcast media has what Kagan analyst Justin Nielson calls "a transitional year" ahead. Keep those seatbelts fastened, and keep expenses under control, folks: It may not be time yet for quarterly comps to 2019.
Ask Your Potential Broker This
In May 2016, Garvey Schubert Barer attorney Erwin Krasnow explained the role of brokers and buyers. Here, we revisit his advice on what he believes are typical questions to ask when selecting a broker.
Notification Requirements For Transitioning TV Stations
With the first phase of the post-incentive auction repack rapidly approaching, licensees of full power and Class A television stations should be mindful of upcoming deadlines for notifications to multichannel video programming distributors (MVPDs), medical facilities, and viewers, Wiley Rein associate Ari Meltzer, partner John Burgett and of counsel Joan Stewart note in this report.
Hulu, Fox moving to streaming authentication model
As part of the TV Everywhere initiative, Hulu is reportedly looking to change its free streaming model to one where viewers will have to...
Three Ways To Improve Your Sales Training Efforts
While most companies agree that sales training is important, they also agree that it is ineffective. "Salespeople enter sessions with low expectations and leave with a few new ideas, but no measurable improvement in their sales skills," says expert sales trainer Barrett Riddleberger. To make your sales training more efficient, he offers three principles in mind.
Radio – The great media multiplier
Often we tend to think of radio as a stand-alone medium. While it can work effectively this way, more often it runs in combination with other media.
Radio’s Healing Power: Mourning In Maryland
Another day, another gunfire-fueled tragedy. This time, the murder of five staffers of a newspaper in Annapolis, Md., hit home for RBR+TVBR's Editor-in-Chief. Numb and not yet ready to deal with the mourning yet again of victims of gun violence, he tuned to a Class A FM serving Maryland's state capital just before 10am Friday. "Radio provided the perfect way to grieve and soothe the soul," our editor writes.
Interep’s Local Focus Radio is recharged and reunited with Focus 360!!
We know that there is a tremendous opportunity for a Sales Organization to both sell and to market local radio to national advertisers and agencies. The Local Focus Radio Team, re-united with its
Fueling The Broadcaster’s Think Tank
For featured Media Information Bureau columnist Ken Benner, there is nothing more gratifying than lending a helpful bit of encouragement, information, or suggestion to a colleague in need of assistance. On the other hand, he notes, "there is nothing more disgusting than taking advantage of your colleague by picking his pocket for simple assistance." This sets the tone for his latest commentary.
Gas prices affecting new car purchases
With prices up at the pump, new car shoppers are increasingly cautious about the fuel efficiency of vehicles under consideration. Also, consumers are not...
Understanding Podcast Advertising
Podcasting advertising examined.
Cable Advertising’s Plan for the Future
I spent last week attending the CTAM cable advertising summit in Denver. The people at this conference are working their big brains to the bone figuring out ways to increase advertising revenue
Hey Alexa … What’s Your Market Dominance?
Wondering what device your in-home radio listening will most likely be heard on? A new consumer survey shows that nearly one in four smart speakers will answer to requests directed to an AI-powered female by the name of Alexa.
Rolling Stone expands its brand
Iconic music magazine Rolling Stone will have a much greater impact than a mere newsstand presence in the Los Angeles market. The Rock institution
An Analyst’s Magnified Concerns For Netflix
Conventional wisdom, in the words of MoffettNathanson Senior Analyst Michael Nathanson, calls for "a massive reacceleration in subscriber growth starting in Q4," flowing into 2022 with some 28 million new Netflix subscribers. But, what if that conventional wisdom is wrong, Nathanson asks.