Clear Channel's iheartradio hits the road
Toyota will integrate Clear Channel
‘If It Ain’t In Black & White … It Ain’t’
Alternative FCC inspector Ken Benner advises you to back up everything you say and do in writing, if FCC penalty avoidance is wanted
Gen Z: Done With the Negative, Divided America
Some 87% of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation's expectations of and attitudes toward company involvement in social and environmental issues. It could shape the programming on your radio or TV station.
Family Broadcasters – Pay Attention:
Sons and Daughters; Strike Out On Your Own - Family Attribution Under the FCC Ownership Attribution Rules. Two seemingly unrelated items appeared in the
RBR+TVBR ENCORE: The State Of Radio, A Decade On
In July 2008, Natalie Swed Stone, U.S. Director of National Audio at OMD chatted with RBR+TVBR to discuss solutions-based issues and problems for the radio industry. Stone touched on such subjects as free ad-supported options for satellite radio, the PPM and networking HD Radio multicasts. One decade on, we revisit Stone's interview to see where the radio industry has gone, and if what was predicted and advised came to fruition today.
Have Filler Words Become a Global Virus?
It seems there’s an epidemic of filler words in the United States, notes veteran public relations executive and "Zoom expert" Rosemary Ravinal. But, she notes in this column, "is the gaggle of you know, like, ah, uh, etc. that peppers our public speaking a problem in other languages as well?" The answer is yes.
One TV Year in the World: 60 Seconds Shorter Than ’17
In 2018, average daily viewing time for TV stood at 2 hours and 55 minutes in the 94 countries studied by Eurodata TV Worldwide. That figure was one minute shorter than in 2017, and this "overall stability" conceals disparities between different regions of the world.
Building a Marketing Communications Strategy for Your Station or Group
If you're a small station or group that believes having a marketing communications strategy is an idea reserved for huge corporations or groups that have large marketing departments, you're
How To Make Audio Ads More Effective
Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials "most effective," whether they be on broadcast or on-demand channels. What was the study's biggest finding? There are four key features maximize intent to purchase, recall, and brand favorability.
Legal eagle angle on FCC Redskins decision
Did the FCC make the right decision?
With Arbery Murder Trial Complete, A Missing Media Element Surfaces
The Ahmaud Arbery case drew national attention and condemnation for its racial overtones. In Brunswick, Ga., a local radio element surfaced that Media Services Group Managing Director Eddie Esserman — himself a licensee in the Brunswick area — believes is overlooked.
It involves a Talk radio station owned by iHeartMedia.
The Future Of Media, In 49 Slides
Among the many e-mails forwarded to the RBR+TVBR Editorial Tiki Hut over the Christmas and New Year's holidays was an easy-to-digest 49-slide presentation from Business Insider CEO Henry Blodget. The topic of this popular PowerPoint? "14 Things You'll Want to Know About the Future of Media." Radio and TV C-Suiters who haven't seen the details should take five minutes to read our report, and then take an aspirin, advises RBR+TVBR Editor-in-Chief Adam R Jacobson.
"TheOne" 50-channel radio receiver to offer "Target Market Broadcasting"
Ludwig Enterprises, Inc, (LUDW) is a Florida based company which is entering the ethnic broadcasting market on a national scale.
Rich Redmond, chief product officer, GatesAir
Rich Redmond serves as Chief Product Officer for GatesAir, responsible for product engineering
Media Testing and Test Marketing Procedures
Aggressive growth objectives resulting from new product acquisitions and the expansion of existing business units demand a disciplined approach









