Friday, January 23, 2026

Can OTT Tip the Viewership Scale … In Broadcast TV’s Favor?

The online video market as a whole is working "to put the nail in the coffin of broadcast TV," says a just-released State of Online Video report that purports to reveal that over-the-top video delivery vehicles are making headway. Is this report yet another biased look at digital TV?
Bob McCurdy

Building your sales story

Whenever an important piece of Radio research appears in the trades, often our initial inclination is to get the results in front of our accounts as quickly as possible. But while the data itself is important what could equally important and impactful can be the quotes by industry leaders that accompany the article.
Paul Rotella

EAS Summit and PEP stations

At the annual NASBA conference in DC 2/24, there was an EAS Summit to go over some of the big issues broadcasters are facing on a state-wide and nationwide basis. Under laws going back to 1951, radio and television stations are already required to participate in the national Emergency Alert System and many stations – called Primary Entry Points (PEP) – have protected, government‐funded circuits connecting them to emergency command centers in Washington and in their states.

We Need A Hero

Why is the commercial radio industry in this country always in so much turmoil? Why is it always drowning in so much indecision, and suffering so much self-doubt? Why do we always

Radio: The Media That Has Evolved The Most

Throughout his career, Richards/Lerma Creative Director Aldo Quevedo has been motivated by his passion for big ideas and innovation. Now, he says in a Q&A appearing in an Argentine marketing and advertising industry publication that Radio is the one media that has evolved the most. What does that mean for marketers and for radio broadcasting companies?

Nielsen: Teen Radio TSL Grows With Age

Here's some more ammo to fuel "fake news" reports stating that America's youth don't consume the radio and prefer digital sources for music and entertainment: Data released Friday from Nielsen Audio shows that teens that were 12 years old in 2011 increased their average listening to AM and FM radio by an hour in 2017.

Five lessons radio needs to learn from Social Media: Part 2 Mobile Strategy

Over the last two to three years it seems the world has moved to mobile -- with iPhones and iPods in the hands of 30

Keeping your station all in the family

Contract: Eureka Broadcasting Company, with holdings in California and Oregon. If you want to sell your broadcast stations to members of your family, the...

Stop blowing up sales calls. Stop the POP!

My eleven-year-old son is blowing up a balloon. I can see what is going to happen. I know there is an explosion looming. I have heard balloons pop hundreds of times in my life yet, as the balloon nears the verge of popping, I cannot help but cringe at the thought of the inescapable pop. My eyes tighten a bit. I slightly turn my head and then…. POP! Don’t you hate it? I sure do. Think of this example when visualizing a sales call...

Tips To Identify, and Connect, With Potential Customers

As Matt Sunshine, Managing Partner for the Center for Sales Strategy sees it, one of the most important things to do in uncertain times is to raise our expectations on what radio and TV can expect out of its sales team's performance. This observation came alongside lots of helpful advice in an exclusive Hispanic Radio Conference LIVE virtual presentation held Thursday.
Deal

Non-com Deal Fuels Mid-July Trading

There was actually a well-rounded slate of station trading activity
Michael DeLier

Train Your Staff Unless You Want to Keep Losing Them

DeLier Group President Mike DeLier urges executives to think of staff training as a priority.

A Salute To Two Local Broadcast Leaders

Columnist Ken Benner singles out two small-market licensees for their dedication to their communities.
For Sale

Analyst looks at the station inventory

The Freedom, McGraw-Hill and Four Points television station groups have been sold and Nexstar has been

Has radio given up to mobile?

First, the good news. Total media ad spending in the US this year will see its largest increase in a decade, according to recent figures from eMARKETER. On the strength of gains in mobile and TV advertising, total ad investments will jump 5.3% to reach $180.12 billion, achieving 5% growth for the first time since 2004, when ad spending increased 6.7%. Now, the bad news. Radio's share of the advertising pie will continue to shrink through 2018. In 2012, radio got