Media Info Bureau

"Expert communicators know the importance of a large vocabulary in any language," says veteran public relations professional and presentation expert Rosemary Ravinal. "Message clarity often relies on having a deep well of words to draw from to express the right ideas to the right audience." This column could maximize your mental dictionary.

If you are planning to acquire a broadcast station, is your prospective partner a good choice? Our expert columnists have an answer.

Facebook plans to introduce real-time bidding for advertising on its site, a technology used by Google to more effectively target ads to consumers. “Facebook Exchange”...

Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a TV, but also viewers of all sorts with their eyes glued to the glass. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about. This latest insight piece from Nielsen sheds new light on what's being watched away from the home.

The value of all television deals accepted by the FCC in April didn’t make it the priciest month of the year – that would be March. And radio trading in April took a back seat to February. But both came in second during the first four months of the year, making it overall the biggest month of broadcast dealing of the year to that point.

Comcast must now carry Bloomberg business news channel near other news channels on cable systems in the 35 largest U.S. media markets, the FCC...

The smartphone may not be as ubiquitous as you think. This may impact your marketing and promotions, and your advertising.

How many times have you had to endure that one commercial when accessing an audio stream on a popular app? For our editor-in-chief, its in the thousands, thanks to Volvo and TuneIn. That said, the spot recall is 100%. What about the advertisers using radio during a long holiday weekend? Um ...

While television continues to be primary media used by Asian Americans, it is now being driven by a-la-carte streaming services over conventional, linear TV. That's a key finding from a newly released study of the Asian American consumer landscape from multicultural marketing firm PCA.

In the world of M&A transactions, many are successful … and almost as many fail. Now, think about many of the songs you hear. Joyful, happy songs appear along sad ones. In the second of a two-part report, DEFcom Advisors CEO Doug Ferber offers his “lyrical guide to successful broadcast transactions.”