Media Info Bureau

According to Barrett Riddleberger, defining your sales role before recruitment is critical to the hiring process.

The television set is getting a break, but your television audience isn’t. And they aren’t engaged with any other medium at the moment. Research...

It’s 2019, and to mark the new year featured columnist Ken Benner has pledged to de-clutter his 60+ years of collected broadcast industry documents. He's in his second month of shredding, and just uncovered an item he challenges anyone "to find anything so pathetically and disgustingly over-complicated in the massive historical files of FCC regulations."

"Stop whatcha doin', cause I'm about to ruin, the image and the style that ya used to ..." OK, maybe it's not time for The Humpty Dance. But, RBR+TVBR Media Information Bureau featured columnist Ken Benner insists you should read his latest column, and pronto. Why? "To save substantial funds in fines, fees, forfeitures and, most significantly, legal expenses, I can recommend no better source of information."

Progress in "Advanced TV" and the industry's commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video advertising in 2018. That's the key bullet point offered in a new BIA/Kelsey report on the progress and trajectory of linear TV platforms including automated TV, programmatic TV, addressable TV, OTT, Smart TV, Connected TV, and — with the recent FCC approval — of Next-Gen local TV standards, ATSC 3.0.

The National Association of Broadcasters has a new point man in Congress and at the FCC:

Global pay TV revenues for 138 countries have been placed under the microscope by Research and Markets, a British market intelligence shop. What does their findings show, with respect to growth trends? On a worldwide level, revenue increases stopped five years ago. While that's distressing enough, the dip comes as the number of pay TV subscribers rose.

Sales expert Barrett Riddleberger has a way to communicate more effectively

New household grocery spend data from NCSolutions show a decline from the COVID-19 Extreme Buying peak but still up 23% from pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.

Exclusive RBR-TVBR analysis You no doubt know that Emmis Communications has announced multiple transactions related to the format and broadcast signal of WRKS-FM New York....

For their Alternative FCC Compliance Inspection tours, hundreds of Radio and TV Public Inspection Files have been prepped, from scratch, by Ken Benner and his wife, Karen —potentially saving millions of dollars in fines and legal expenses for broadcast licensees. In her honor, Ken shares a published newspaper column he wrote back in June of 1988 that contains great advice for 2020.

Longtime radio industry programming consultant and tech visionary Fred Jacobs last week penned a column slamming broadcast radio for accepting advertising from Sirius XM. Why? Jacobs asks why Radio "would knowingly aid and abet a fierce competitor that is a stone cold threat – right now today?" This RBR+TVBR Observation offers a counterpoint to Jacobs' views on audio media competition.