GM readying ad dollars for new model launches
Two weeks after GM announced it will plans to pass on advertising for the 2013 Super Bowl, GM global marketing chief Joel Ewanick said...
Why 100% Commission is Killing Radio–Part III
A new approach: The approach is like that of the New England Patriots; they concluded it is the franchise, the massive machine that earns the
What You Need To Know About FCC-Required Public Files
For the first five years conducting “Alternative FCC Compliance Certification Inspections,” 90% of the questions asked to featured columnist Ken Benner pertained to FCC required Public Files. The same percentage of individuals, he adds, "had virtually no idea of what was required or where to turn for information to be compliant." Here's what you need to avoid a potential fine.
Dealer No Deal
The following is a true story. It’s a story from a consumer’s perspective, not a consultant’s perspective (although I’m sure I won’t be able to resist a rant here or there). I believe the story clearly illustrates a number of important factors
Broadcast Stocks Drop during May’s Final Week
"Look out below” was the word for the day as broadcast stocks took a month-ending tumble
Looking into PPM numbers and CPM comps
CPMs are the value measure of media. But it’s trickier than apples, three for a dollar. For example, when buyers say “NBC CPMs are...
Are Women Excelling In GM, GSM or PD Roles at Radio?
Each year, the Mentoring and Inspiring Women in Radio Group compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management. The latest study has been released, and here are all of the top-line details you should know.
SMART Campaign Strategy
The SMART system is from Paul J. Meyer’s “Attitude is Everything.” In it, he details goal construction and strategy that enables completion, rather than having goals with a 50/50 outcome
The Golden Rule of Selling
Most sales people don’t set out to purposely annoy customers. Most of the time they are simply doing what they were taught or what they were told, but the end result is the same.
An Important Audience-Research Agenda for 2012
The event brought together some 200 researchers and other industry professionals
Toothless Commercials Don’t Work
RBR-TVBR Exclusive: I’ve been hearing salespeople complaining about their clients turning up their noses at effective advertising campaigns, opting instead for cliché-infested spots that...
Another Intentional Example of Legislative Complexification
"It is doubtful any other profession than American Broadcasting has paid a heavier price for irrational legislation spurred by special interests with hidden agendas," notes Media Information Bureau featured columnist Ken Benner, a "mock" inspection expert. Today we explore another current example.
Ad-Supported SVOD Tiers: What’s The Appeal Level?
For Disney and Netflix, executives have touted the introduction of ad-supported tiers as a way to cast a wider net for new subscribers that otherwise stomach the cost of a subscription. But, newly released data from Kagan show "only a faint correlation" for some services between consumers that choose ad-supported tiers and income.
Music Scheduling Systems: The experts speak
In this Music Scheduling Systems update, we ask radio pros that use the software—PDs and MDs—to submit questions and issues for vendors in the...
Lots of talk about digital music clouds
Digital music buzz is all about cloud based streaming services these days. Apple bought Lala and Microsoft launched a new “entertainment vertical” for Bing...