Marketing best practices: The man-on-the-street testimonial ad
I was in the mood for an indulgent afternoon at the movies, and I did my homework. I carefully read all the reviews on...
10 Ways to Make Sales Training Work
Invest in the continuing education of your sales force
Dynamic Ad Targeting – Cable TV’s Vision of the Future
Dynamic ad targeting is the great hope of the cable TV future. Just as Google delivers custom ads designed to the user
Seven Questions with George Reed
Media Services Group Managing Director wears a lot of hats (including a racing helmet), but in this session he mostly expounds on the current station trading environment. However, he also stresses that radio must place a high level of importance on a successful youth movement – and he’s not talking about young listeners. Check it out.
Citizen Journalism: Everything old is news again…
As many news staffs at radio stations have been cut to the bone, stations are increasingly relying on
Marketing Best Practices: Building Brands with Attitude
There is one place in the business world that truly performs magic - the marketing world. The truth is that most products are really...
A Pragmatic Look At Programmatic Ad Spending
A just-released forecast and report from eMarketer provides some keen competitive insight into ad spending projections over the next two years. Video is powering "significant growth" through 2020, with the "vast majority of U.S. digital display ad dollars expected to transact programmatically by 2020."
Marketing Best Practices: The Expert Testimonial Ad
In the clutter of today's ad environment, advertisers must yell louder than ever to be noticed, and simply grabbing attention is often the sole...
A new digital strategy for radio: "The Final Piece"
This is the first in a series of articles on the relatively new phenomenon of coupling an internet based, revenue sharing, program (also called...
Getting a Symphony Out of a One-Man Band
If you’ve ever seen a one man band, a really good one man band, (and there are such things!), then perhaps you, like me, have been mesmerized by the number
The Future of Broadcasting & OTT
At Agora’s RTE2021 conference, Brad Altfest, the company's Director of Business Development, Media and Entertainment, moderated a conversation with video player software provider NexStreaming CEO Carlos Lucas; live video solution provider TVU Networks SVP, Solutions Jared Timmins; and streaming media business VisualOn CEO Yang Cai on the future of broadcasting and OTT. Here's Altfest's summary of the chat.
How To Get Your Ad Buyer Talking
"Don't allow your sales reps to engage in superficial sales conversations," says expert sales training coach Barrett Riddleberger in this Media Information Bureau installment. "Help them go deeper and expand the conversation with their prospects by giving them these powerful questions."
Economic group photo shows sentiment edging upward
Organizations that make a point of measuring sentiment and reading tea leaves have been churning out molehills of data
Broadcast Station Acquisitions: MYTH No. 12: A Station’s Culture Is Perishable
Erwin Krasnow, Doug Ferber & Bishop Cheen de-bunk the myth that a station's culture is perishable.
COVID-19’s Positive Household CPG Sales Bump Continues
Overall household CPG spending experienced 17% year-over-year growth in June 2020. It follows a healthy jump in year-over-year spending seen in May, and with increased COVID-19 concerns in hot spots such as California, Arizona and Florida, July could be shaping up to be another big month for a category ripe for radio and TV advertising.