TV: ‘The Most Important Influencer’ Across The Purchase Funnel
TV is the most important influencer at all stages of the purchase funnel. That's one of the top findings in the just-released "2023 Purchase Funnel Study" from TVB, which sought to identify the importance of media platforms in influencing consumers during the purchase decision process.
Numbers not so hot as November kicks off
It is not at all uncommon for a broadcast deal to involved tens, even hundreds of millions of dollars. The fact that the 13...
Actionable Management and Leadership Tips, From a Financial Pro
COVID-19 has stress-tested our business acumen, and the principles that our businesses have been built upon "have proven to be bad." Some leaders "caved, and they were proven to be less than adequate during a storm." With that, noted financial talker Dave Ramsey offered his thoughts on how to lead in the coronavirus storm in a riveting Radio Show presentation.
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
Breakfast Flakes: Missing Out On Radio’s ROI and Reach
Our Editor-in-Chief's lightbulb over the head went flashing this morning over a nice healthy breakfast. In pre-COVID times, this was a time-consuming task that led to a steep decrease in breakfast cereal sales, and the "Starbucks to go" routine. Today, a return to table dining before work is a reality -- if only advertising promoted it. Hello, Radio!
ESPN Radio’s Mo Davenport
It’s time to write a series of success stories about radio fighting back against all of the negative news. What is it that ESPN Radio is doing that’s working so well? They’re up healthy double digits
A Salute To A Classic Broadcast Radio Operation
"The success of any endeavor is directly proportional to the dedication of those involved," says alternative broadcast inspection specialist Ken Benner. In this Media Information Bureau column, Benner offers what he considers to be "one classic example" of these premise. It involves a Class C1 FM serving the second-largest metropolitan area in the 49th state of the union.
Seven Questions with Steve Lanzano
With all advertisers looking for greater accountability we continue to push for more accurate measurement, including being compensated for
Nielsen’s Latest Consumer Report Tackles ‘Streaming Pitfalls’
Nielsen is touting that -- for the first time -- its quarterly Total Audience Report includes insights surrounding content discovery on streaming platforms and "the potential pitfalls these players face." It also showcases new data into the streaming and media-related landscape that are particularly topical.
Pet faves of television fans
This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...
The Seven Things Smart Sales Managers Do In A Coaching Session
Want to take your coaching game to the next level? This column from expert sales trainer Barrett Riddleberger is worth six minutes of your time. Here, he provides a list of "proven" techniques that effective sales managers use to improve sales performance.
ADHD In Action? Kids Multitasking While Consuming Entertainment
As new video platforms continue to proliferate and entertainment trends evolve, children are consuming increasing amounts of content from a wider variety of sources, and often multi-tasking to fit more in. That’s according to the latest Kids Tech consumer survey results from Futuresource Consulting.
More Insight On License Revocation Prevention
A column by John Wells King and Erwin Krasnow, "How To Lose Your Station's FCC License," has become a reader favorite worthy of encore appearances at RBR.com. Independent Alternative FCC Compliance Certification Inspector Ken Benner read it, and offers additional thoughts on keeping one's license.
Bad PR still having an impact on auto sellers
BP may have grabbed the headlines and become the corporate ogre in the view of many Americans, but recent bad PR is still impacting car sales to some extent
Five ‘Shocking’ Cyber Crime Statistics Radio/TV Need To Know
Speaking at Forecast 2022 on Tuesday, Scott Schober of Cybersecurity Ventures and President/CEO of Berkeley Varitronics Systems soberly shared with attendees of the daylong conference that they will never stay ahead of the hackers. Building on that theme, cybersecurity company Surfshark has new facts that sound new alarms when it comes to online security. They start with e-mail address protection.