Video Ad Trends Expected To Arrive In 2019
What are the latest video advertising trends media buyers and sellers should expect to see this year? We have the details of a new report devoted to the subject, and it is chock-full of predictions around new offerings in OTT, traditional TV transformation, data activation, and new privacy regulations.
The Moderating Role of Loneliness in the Streaming Experience
As live streaming platforms have grown as a source of content and community, researchers wanted to explore how one’s sense of loneliness affects how they interact with the streamers and the community. This report from the University of Florida College of Journalism and Communications offers some intriguing insights on the subject.
Long commutes + construction = opportunity
Radio is the medium occupying the beachfront property in the world of commuting, and dual forces are conspiring to increase the property’s value
Cashing in on the Next Generation of Mobile Internet
It was the biggest disappointment of the new millennium - internet revenue. Everyone from local bloggers to a huge media conglomerates dreamed of cashing...
Beware of Radio’s Walled Streaming Garden
A big hire at Cumulus Media prompted our editor-in-chief to access the TuneIn app, and start streaming one of its stations. That's when something struck us: How did we know that we could stream WDVD on TuneIn, and not Radio.com or iHeartMedia? This only begs the following question: Why can't the industry unite and support Radioplayer?
The Impact Of ‘Big Media’ Competition on Local Media
Tied to the Journalism Competition and Preservation Act (JCPA)'s reintroduction in Congress was a Friday House Judiciary Subcommittee on Antitrust, Commercial, and Administrative Law hearing titled "Reviving Competition, Part 2: Saving the Free and Diverse Press." On behalf of the NAB, which supports the JCPA, Graham Media Group head Emily Barr testified.
Getting a television transaction to the FCC finish line
Clay Pendarvis, who recently closed out a long career with the FCC, knows the answers when it comes to giving a transaction
The InFOCUS Podcast: Dave Otten, JW Player
RBR+TVBR Editor-in-Chief Adam R Jacobson paused from CES 2022 coverage on Thursday to speak with JW Player CEO Dave Otten for the latest InFOCUS Podcast. The topic: Nielsen's just announced Streaming Signals product, and why targeted advertisements are increasingly important for linear media. LISTEN HERE
Dreams and Nightmares: Taking DR Products to Retail
The dream of nearly all DR marketers is to see their product on the shelves of tens of thousands of retailers across the country. Unfortunately for many companies, this dream often turns
Clear Channel Changes Competition
It's akin to a light switch. One moment you claim that Pandora is not your competition, while you are building a Pandora-like delivery platform...
Crazy like a Fox – When Diluting your TV Brand is the Best Strategy
Blatant Brand Dilution? For a generation the rules of TV branding have been clear and unequivocal
Properly Defining The Minority-Owned Media Ecosystem
The recent press about General Motors (GM) investing in the minority-owned "media ecosystem," while warranted and overdue, still treats all "minority" owners as Black or Hispanic. That's the theme of this Letter to the Editor from the President of In-Language Radio, Jamie Arbona.
Keeping your station all in the family
Contract: Eureka Broadcasting Company, with holdings in California and Oregon. If you want to sell your broadcast stations to members of your family, the...
How the KBLX sale to Entercom came about
Even as a bankruptcy court auction named YMF Media the new owner of Inner City Media Corporation’s radio stations, Entercom was already in the...