How Linear Broadcasters Can Profit From Streaming
Linear television can leverage its strengths in creative opportunities, data analytics, and live events to maximize advertising revenue in the digital age. This is especially so now, says Beatgrid founder Daniel Tjondronegoro, as streaming competition no longer sits in its “ad-free ivory tower.”
Battle Royalty: A Look Back Part 2
The battle over a broadcast performance royalty keys on the issue of whether or not
The Biggest Factors Transforming The Media Industry
The just-released Connected Audience Report, from SalesForce, takes an up-close look at how audio and video are being consumed. How are these preferences impacting your business? What does it mean for your future growth? Talking points for your company's evolution may lie within, and we've reviewed the key highlights for you.
A Noble Chat With Townsquare’s Leader
A "Digital First" strategy and plans to grow digital revenue to $250 million within three years. Why its interactive arm was able to accelerate subscriber growth during a pandemic. Those are just some of the topics Noble analyst Michael Kupinski addresses in an exclusive interview with Townsquare Media CEO Bill Wilson. We've got the details.
How to sell against competitors that lie
Unfortunately, all too often, I get a call from an ad sales coaching client telling me that their nearest competitor just stole another ad deal using false or misleading data. Where this seems to be most evident is with digital audience numbers. So, what do you do to sell against a liar? The answer might be easier than you think... tell the truth. Here are six things to consider when telling the truth about your ad products.
Primer on Media Mixing
I’d like to dispel the notion that traditional media and social media do not mix well together. There’s a widely-held fear of giving the general public access to station personnel (even though it’s the job
There’s a Chicken in the Room
The reason we get so many “chicken poop” orders from local direct clients is because there is a chicken in the room, and it’s...
Don’t Allow Fear of Losing a Sale to Compel You to Loosen Your Credit...
With many of us focused on optimizing every chance to book revenues, It’s good to be reminded about not abandoning sound credit polices
What to pack into a PAC ad
Political ads are descending on the American public like snowflakes in a blizzard
Not Packing It In? You Still May Need to Repack!
Garvey Schubert Barer's Art Harding addresses repack questions.
Gregg Skall: The Basics Of Lowest Unit Charge
The 2020 presidential election is months and months away. But, that's no excuse for understanding the lowest unit charge (LUC) period for the general election. To clarify LUC issues, we thought it might be a good time to take a deep dive into the RBR+TVBR archives.
Emeril Lagasse: Best uses of attention grabbers & personal branding
How do you use star power effectively? Emotional marketing master Graeme Newell focuses in on how the Food Network leveraged Emeril Lagasse to significantly boost their brand.
What To Do On An Alternative FCC Inspection Day
For many years, the legendary Jerry Miller served as Chief Engineer for a Twin Cities AM. Upon his retirement, Miller joined FCC staff across the U.S. and columnist Ken Benner to greatly improve the integrity of the Alternative Broadcast Inspection Program. This encore column from Benner could save your media properties cash.
The Rules on Alcohol Advertising – Served Straight Up
Questions frequently arise regarding the legality of advertising certain
The 2010 radio upfront: More scatter, yet stabilized rates?
In RBR's annual network radio upfront report, we ask top media agency buyers for their take on next year’s biz, based on what deals...