For Under 40s, ‘Social Is The New TV’
Social is positioning itself as "a definitive source for video" and as the primary portal to the web for younger audiences. That's just some of the eye-opening findings from the just-released State of Social Video study from creative tech firm VidMob. This illuminating research study could be a game-changer for your content developers as well as your sales execs.
Britain’s Radio Assessment: Smart Speakers Surging
The U.K.'s radio ratings for the first quarter of 2022 are out, courtesy of industry consortium RAJAR. The rise in smart speaker usage is perhaps the biggest takeaway, and its usage among older audiences is something noteworthy for U.S. broadcasters, too.
Content and delivery in the new media world
We spoke with a few TV station news directors about new forms of content gathering and delivery they’re
New York City Spotlights
The Radio Advertising Bureau held its Mercury Awards Wednesday evening June 5, showcasing an outstanding collaboration among ad agencies, creatives and radio spot value. Many attendees suggest the awards highlight production departments holding the key to our future success. RAB CEO Erica Farber and her staff did a magnificent job.
Essentials for simplifying a marketing message (video)
The power of focus: It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers
BMI’s Fiscal Year Is Over. Radio, TV Weren’t The Top Revenue Source
It was a record-breaking revenue year for BMI, which just concluded fiscal 2019. But, don't mistakenly believe the surge in dollars came from radio or from television. BMI's growth is largely thanks to cable and satellite services -- and digital audio services, too.
Cable destinations of middle-aged TV fans
Get ready for installment number four of this six-parter following the broadcast audience to their cable channels of choice. Today we tap into the massive database of Prosper Insights and Analytics to discover just where the middle audiences are going. We think you’ll find the information both fascinating and useful
Included in this study are the top 30 basic cable offerings for the overall 18+ operation, followed by every channel that has the support of at least 20% of a given format group.
Abacast and Citadel pair up, create a network
Last month Abacast and Citadel announced a partnership that more than an average streaming provider agreement. Yes, Citadel stations will begin
Profitable ways to use extended HD Radio capacity
Hint: It pays to think like a merchant
By Deb Huttenburg
Broadcasters would do well to think like merchants when it comes to utilizing the extended...
When the dust settles, OTT TV could be good for everyone
Aereo couldn't convince folks it was an innocent TV antenna or simple OTT (over the top delivery service) so now they're going to put on the lipstick of the cable companies...yeah, lotta love there! But no big deal, because there is plenty of stuff - good, bad, mediocre - streaming over the air and the new (getting cheaper) 4K Smart TVs are ready for the streams.
How To Cash In On Out-of-Market Streaming Revenue
Looking to further monetize your AM or FM station's streaming audio? Guest columnist Paul Cramer has some tips for you
The five second radio headline test
Here's a simple, but possibly painful test to perform on your radio script before you've produced it. Read the first 5 seconds of your commercial out loud to yourself or to members of your intended audience. Then stop and ask: "Would you continue to listen to this commercial?"
3 Smart Ways Successful Salespeople Win the Sale
Decision-makers' buying habits can be quite different depending on their level of authority
Revving Up A ‘Sábado Futbolero’ Sponsorship
Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero — its "Saturday Soccer" program slate. The campaign, #BecauseFútbol, features three new Spanish-language TV spots.
Learning Lessons from a radio conference
Mike Rudd boiled it all down to three points