Media Info Bureau

"False claims" to have the FCC set aside "vacant channels" for TV white space devices after the incentive auction are discussed

Data-Dynamix CEO Kevin Layton says it's hard to get noticed online.

Newly released research from Leichtman Research Group (LRG) has opened a new lens on the group of consumers who have never had a pay-TV service. According to LRG, this segment of consumers now constitutes one-third of non-subscribers.

The broadcast television industry's sales and advertising-focused advocacy group released preliminary data points to share from a forthcoming 2022 Voter Funnel survey looking at media’s influence on voters following the midterm election. Key California statistics were released on Thursday, ahead of a mid-December release of the full report.

When the FCC first proposed requiring television broadcasters to place their public file online, licensees responded with concern about the potential increased labor requirement...

Is the public comment process broken? Does the way the Federal government presently seeks input from the public fail to weed out fraud? Yes, says Democratic FCC Commissioner Jessica Rosenworcel, who slams her agency for failing to work with state authorities that found their residents' identities were stolen and then used to file public comments on Net Neutrality. Here are her comments, delivered Wednesday at a liberal-leaning D.C. think tank.

"Those who utilize these technologies and end-resulting capabilities can more fluidly understand their audiences, how those audiences are reacting to creative content and ultimately drive attribution models resulting in real-time, data enhanced and directional outcomes." That's the conclusion of AdImpact VP John Link, who offers an exclusive thought piece for RBR+TVBR.

As COVID-19 pandemic concerns haven't abated much since mid-March, will the holiday shopping season be a largely digital affair? No, a new study finds.

With Thursday's announcement that the National Football League has handed exclusive rights for "Thursday Night Football" match-ups to Amazon, respected Wall Street analyst Michael Nathanson has some "significant takeways" that need to be discussed.

Take a look at the list of top luxury brands. More than half have been around for more than 100 years. How have they maintained this amazing track record? By escaping the confines of the crowded and cluttered world of needs-based advertising, says guest Media Information Bureau columnist Graeme Newell. Could learning lessons from the luxury brand category help maintain your station's brand allure for decades to come?