Media Info Bureau

What does a productive coaching session look like with your sales rep? Media Information Bureau featured columnist Barrett Riddleberger has some guidelines to offer that are designed to improve your sales leader's performance as a coach.

If a broadcaster owns multiple stations in a market, it usually will dispose of all of those stations when it comes time to sell. That is not always the case, however. On occasion, one of the stations will be an underperforming station that the broadcaster wishes to jettison. In other cases, the broadcaster may be over the ownership cap in that market and wishes to dispose of the station that places the broadcaster over the limit. In still other cases, the broadcaster may have an opportunity to “trade up” and to obtain a higher powered station only if it is able to sell a lower powered station.

ROI modeling requires better audience measurement: I’m not one to worry about the far off future. Remembering to pick up my laundry is challenge...

What are the latest video advertising trends media buyers and sellers should expect to see this year? We have the details of a new report devoted to the subject, and it is chock-full of predictions around new offerings in OTT, traditional TV transformation, data activation, and new privacy regulations.

Another day, another gunfire-fueled tragedy. This time, the murder of five staffers of a newspaper in Annapolis, Md., hit home for RBR+TVBR's Editor-in-Chief. Numb and not yet ready to deal with the mourning yet again of victims of gun violence, he tuned to a Class A FM serving Maryland's state capital just before 10am Friday. "Radio provided the perfect way to grieve and soothe the soul," our editor writes.

The offering will be both on-air and online: ABC News and Univision News have agreed to work on forming a multiplatform, 24/7 TV network....

FCC Chairman Ajit Pai placed a stake in the ground on Wednesday (4/5), committing himself to fix the lack of economics at the agency. Speaking at the Hudson Institute, Pai announced that he is forming the Office of Economics and Data (OED) at the FCC. In the eyes of Mark Jamison, this is a good first step.

First, it was the disproportionate COVID-19 pandemic impact on the Black community. Then, it was the murder of George Floyd, and the resulting nationwide protests tied to a message that "Black Lives Matter." Now, a group of NABOB members believe it is time for Corporate America and Capitol Hill to speak up.

Many tech companies are focusing so strongly on cloud deployments that it almost seems that the answer is "cloud" ... with no one sure of the question. In this Media Information Bureau column, Telestream CMO Chris Osika tackles "the $64 million question for the broadcast industry: How should cloud figure in to the future?"

According to a new study conducted by Jacobs Media Strategies and jācapps, in partnership with Sonic Ai, a significant percentage of respondents over the age of 12 that have internet access plan to purchase a voice-controlled smart speaker, such as an Amazon Echo or Google Home device, during the 2017 holiday season. Is your radio station giving any away as a cume-building promotion?