Media Info Bureau

Take the time in 2016 to get your financial house in order.

As noted by the IAB, digital advertising is the No. 1 advertising medium in the U.S. According to eMarketer, TV advertising came in at $71.3 billion. Recon Analytics cannot underestimate the significance of this event, and in this Media Information Bureau intelligence brief, notes that advertisers demanding efficiency and effectiveness measurements "have voted with their wallets to make digital advertising the biggest spend category." What does this mean for you?

Analyst Quinn Foley warns that a slowdown in U.S. auto sales could negatively impact Sirius XM.

Traditional media channels will get more than half of QSRs’ spend in 2019, new research from BIA Advisory Services notes. However, most of the growth in local ad spend will come from digital media channels. Where does that leave broadcast radio and television?

Interference disputes between translators and the owners of full-power FM stations (which have primary status over translators) have become more frequent, as more and more translators go online and nip at the edges of listenership to co- and adjacent channel full-powers.

A new Pew Research Center study shares journalists’ perspectives about the news industry they work in and their relationship with the public they serve. While journalists recognize the many challenges facing their industry, the Center’s survey of nearly 12,000 working U.S.-based journalists finds that they continue to express a high degree of satisfaction in their jobs.

As first reported by RBR+TVBR on Dec. 20, a major provider​ ​of​ ​FM​ ​and​ ​AM​ ​transmitters​ ​in business since 1959 — and a 40-year player in the transmitter sales arena — has been acquired by a global manufacturer of FM transmitters based in Ferrara, Italy. ​​Elenos is now the owner of Broadcast​ ​Electronics​ ​(BE)​. In an attempt to try to answer some of the many questions about the deal, BE Director of U.S. Sales and Marketing Jeff Wilson spoke with Elenos Group President Leonardo Busi and BE President/CEO Tom Beck.

A couple of years ago a creative director said something to me that I’ve not forgotten. His observation

And radio was pretty much the entire story when it came to station trading for the week

According to Nielsen, the U.S. Black population spends more time with media than any other group, with content engagement that consistently drives breakout hits and trending topics alike. Increasingly, Black consumers are taking control of both the economic and media influence they wield and using it to invest in Black experiences, Black communities and Black content.

Clark Smidt reviews PPM data from Nielsen radio markets #6 - #10 .

How young consumers relate to long-form content, user-generated content and even eSports means a lot to today's broadcast and cable TV programming, sales and leadership teams. Thus, this Horowitz Research study is a must-read, as it seeks to tell advertisers what they should consider when looking to engage "these politically aware digital natives" — Gen Z watchers — in a big year for political dollars.

Veteran media broker Glenn Serafin has a lot to say about the current state of station trading and as well as analysis of where it is headed in the near future. But he has more than that to share – general financial and operational advice based on years in the biz, as well as a cordial invitation to entrepreneurs who would love to break into broadcast ownership. Check it out.