Study finds young more accepting of unsolicited communications
Whether its robo-calls, text messages or emails, a recent study has found that if the message is from someone you don’t
OOH News Viewers: ‘Crucial’ New Insights As Election Day Nears
Who knew that out-of-home viewing of TV news was a thing? Indeed it is, and Nielsen on Wednesday released some very interesting new insights that zeros in on news viewing around the pivotal 2018 Midterm Elections. Simply put, every broadcast TV station should see this.
Five Things To Know About Millennial Shoppers
Radio and TV C-Suiters are obsessed with millennials. They've been credited with upending entire industries, says an eMarketer analyst, and retail is hardly an exception. He's penned a piece on what retailers need to know about attracting and retaining consumers from this consumer group. It could help you, too.
You have to get to know me before you get to sell me
From MarketingProfs Social Media Newsletter: A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to
Traffic and Rev Mgmt Systems: Part 1: Demands of Traffic Personnel vs. Mgt.
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Stand by your brand
"Make one point." "Make it simply." "Make it something worth listening to." Sounds easy, doesn't it? Find out what people want and give it...
Six Questions with Mark Ramsey
Mark Ramsey has a point – radio management may think it is in control of its own destiny, with its hands on the traditional corporate levers that allocate expense and generate income – but at the end of the day, it is the listener who decides who wins and loses. And it’s not just a radio v. radio thing any more, it’s radio v. everything else. We think you’ll find this interview worth a read.
Legal eagle eye view of recent FCC actions
Scott Flick delves into recent FCC enforcement actions.
AEI: ‘How Pai Restored The FCC’s Independence’
Four years ago, the AEI played a key role in establishing a policy and regulatory path for an FCC under Republican Party control, led by Chairman Ajit Pai. As AEI visiting scholar Mark Jamison looks back on the Commission's Trump-era actions, he believes Pai will be remembered "as one of the most consequential Federal Communications Commission chairmen in history."
Monochronic vs. Polychronic Media Consumer Behavior
Two concepts not often referenced in media planning are monochromic and polychronic information processing by media users
Safeguarding the Family When its Station is Sold
It’s can be great when a broadcast group is “all in the family,” but it can be devastating in surprising ways when the group is sold out of the family. Edward J. Kopf and Erwin Krasnow combine their expertise to dissect this seldom-considered but very important topic.
The future of traditional advertising
Radio industry personnel need to open their eyes to it, too. This sure beats selling spots and banner ads
Netflix: ‘Not a Glass Onion’
At 1pm Pacific on April 18, Netflix will release its first quarter 2023 financial results. SVB Moffett Nathanson Senior Analyst Michael Nathanson will be looking intently at the fiscal health report, as he believes Netflix is in the midst of "two significant changes to their revenue model at a time of dramatic change to the streaming landscape."
A Tribute To ‘Fine American Broadcasters’
Featured Media Information Bureau columnist Ken Benner has been "very fortunate" to have met "many awesome people" in the broadcast industry during his 50 years of inspection services for AM and FM stations. Today, Benner pays tribute to seven individuals who he calls "America's Finest Broadcast People."
So, You Want To Be An ‘Alternative’ FCC Inspector?
Of all of the jobs available in the U.S., does "independent alternative broadcast media inspector" pique your interest? If so, this column from Media Information Bureau featured columnist Ken Benner and his wife, Karen, who are veteran alternative broadcast inspectors, is just for you.









