COVID-19 Dollar Dump? Newspapers, Yes. Broadcast TV? Hardly
New findings from Pew Research Center debunk as myth the fiscal troubles at over-the-air TV station groups throughout the COVID-19 pandemic. Yes, ad revenue was down in Q2 for five broadcast TV companies Pew examined. But, this was cushioned by a most controversial revenue generator, one that the ATVA and ACA Connects despises.
Avoid The Pitfalls of the Family, Friends Bank
Getting loans from loaning from family and friends can be a perilous.
Promoting your own station is the goal
Sometimes people need a reminder to tune into your station – the trick is figuring out how to deliver it. Ideally, when people are on their way to one of two destinations
A neutral guide to net neutrality
Net Neutrality has been the topic of intense conversation recently, as the FCC solicits and considers public comments about how to regulate Internet traffic. We’ve put together the overview below to help you understand the issues and players that influence the way we use the Internet daily for business, research, entertainment, and social activities.
Indecency in Europe
A highly-regarded American rock band, was peripherally involved in some incidents in Great Britain...
Valuable Life Lessons From ‘Star Trek’
The 50th anniversary of the Sci-Fi series’ debut led one marketing pro to provide life lessons based on the show.
What You Can Learn From Mitch Albom On Great Presentations
At his talk at the Miami Book Fair in November, WJR-AM in Detroit air talent and respected author Mitch Albom served up valuable lessons about great presentations that caught "Zoom expert" and public relations veteran Rosemary Ravinal's attention. In her view, what Albom said provides key learning lessons on how to perfect the great presentation.
“You like me, you really like me,” not so much!
Broadcasting is still acting like the narcissistic jerk on a date who only talks about himself and never listens
Should You Be Concerned About Short-Form Pre-Roll?
This week saw the NewFronts, the digital media version of the Upfronts. One of the presenters, Trusted Media Brands, announced seven new video series aligned with its Taste of Home, Reader's Digest and The Family Handyman / Haven Home Media properties. Thus, it stands to benefit from the success of digital media. It could explain why it has drafted a study suggesting that short-form pre-roll is set to grow in a big way. Is it "fake news," or is this something radio and TV broadcasters need to be concerned about?
Keys To Small-Market Success, From West Central Iowa
There's an AM/FM combo in West Central Iowa that has been singled out for its success, in many ways, by Media Information Bureau columnist Ken Benner. These stations have not only achieved perfect scores in alternative broadcast inspection program (ABIP) inspections, but are also fiscally fit and community leaders. Benner recently asked the stations' owner, Mike Dudding, what his secret of his success has been. Here's what Dudding had to say.
Risky Business: 6 Tips Helping Professionals Take Leaps of Faith
T.S. Elliot famously said "Only those who will risk going too far can possibly find out how far it is possible to go."
Closing FCC Doors Will Open Doors for Pirates
The FCC has said it is looking into drastic field office cutbacks
What to Do When Things Go Sour – Part 2
John M. Pelkey, Garvey Schubert Barer
Part 1 of this two-part series (RBR/TVBR, April 5, 2013) dealt with contract provisions that protect a party from...
Rethinking The Small Screen, With Deeper Data
In this Media Information Bureau column, we explore how new sources of TV viewing data (including the set-top box and automated content recognition) are set to "radically change the way marketers, networks and broadcasters measure TV viewership, plan media buys and execute ad campaigns." Three key questions are asked by Tivo. All the details are here.
More ‘Complexification’ For EEO Compliance
Featured Media Information Bureau columnist Ken Benner is infatuated with government "complexification." We're sure it's not in our dictionary, but it is a fitting word Benner uses to describe something so confusing, you will end up sending a check to the U.S. Treasury out of sheer frustration and lack of comprehension. In this column, Benner tackles the FCC's efforts to improve EEO compliance.