Gen Z: Done With the Negative, Divided America
Some 87% of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation's expectations of and attitudes toward company involvement in social and environmental issues. It could shape the programming on your radio or TV station.
Get it off me! The telltale signs of call reluctance
The last four words you’d ever want to have to say at the end of your life would be, “GET IT OFF ME!” I...
Customers less loyal to their bank
Driven by declines in both satisfaction and brand image, customer commitment to retail banks has decreased, according to the J.D. Power
Is The Death Of Brick-and-Mortar Retail ‘Fake News’?
“The so-called ‘retail apocalypse’ makes for a great headline, but it’s simply not true." That's according to Greg Buzek, president of IHL Group, which has released a research report that declares, "A lot has been made in the mainstream news about the death of retail. But it is fake news." The 34-page White Paper, "Debunking the Retail Apocalypse," gives pause to broadcast media sales executives and members of the C-Suite, as brick-and-mortar retailers represent a healthy advertiser category that could grow through the use of radio.
An Outstanding Standard For American Broadcasting
What is the common denominator to successfully serve its community of license for any broadcast operation? Here's the answer, courtesy of featured columnist Ken Benner, who has tallied at least 2,000 station visits.
Driving tune-ins, ad revenues with MMS mobile marketing
Mobile phone usage is at an all time high with no slowdown in sight. With over 50% of American’s now owning smartphone, the burgeoning...
Why social media exists
The essence of why social media exists in the first place is…explained largely by science.
I have always said that unless we know “the why”...
Finishing on a High Note
As was discussed last month, the beginning of the radio ad is the most important part and must be used to engage listeners and get them excited and interested for the rest of the ad. Once you have engaged your listeners you will need
A favorable forecast for realizing revenue from interactive weather content
Mark Twain is reported to have said, “Everybody talks about the weather, but nobody does anything about it.” Now it looks as if you can
How to Supercharge Sales by Giving Your Process ‘Shock Therapy’
Sales is a not a single act, it is the result of a set of processes
How Media Can Stand Out In TV’s ‘Golden Age’
Hulu SVP/Ad Sales Peter Naylor believes super-serving the consumer will lure them in a
FCC Regulatory fees due August 31
In the Commission
Engage and Persuade Through Eye Contact While Speaking
"Putting eye contact into action when you speak to inform, inspire, and persuade your audience is crucial," says public relations veteran and public speaking coach Rosemary Ravinal. "Even if you trade the four minutes for four seconds of eye gaze, you will establish a priceless connection with others," she writes.
Is ‘The Power of :06 Ads’ A Concern For Broadcast TV?
Short :06 ads have now become a regular feature of the digital media landscape. Now, new research conducted by MediaScience for online video portal Vevo suggests there's an even greater potential opportunity associated with such short ads.
Why ‘Live Day’ Can Aid Your Stations In Myriad Ways
Here's something that's cool, and definitely establishes Radio as the one media that can truly connect with local listeners in ways Spotify, Pandora, and even TV stations and newspapers can't do. It's all about going live -- and that includes all on-air elements, including commercials. Entercom is the company behind this "more than just a stunt" opportunity — and it's something that could get your stations get noticed, and more listener love, too.