The Young Adult Consumption Crisis: Coming To U.S. TV?

While broadcast TV companies in the U.S. are apt to share that viewership of free-to-air stations remains strong thanks to local content and live programming, the situation across the U.K. appears to be much bleaker for the BBC and the private broadcast companies operating TV stations in the British Isles.

Evolving To Compete In The OTT Market

Today, "Over the Top", or "OTT," delivery of programming is more common than ever. That's why getting a good seat on the OTT train steamrolling through the media and advertising landscape may be prudent. In this column, Francesco Moretti, Deputy CEO of Fincons Group, offers tips to broadcast TV operators on why competing in the OTT market is essential for continued growth and sales success.

Radio: The Business Built On Relationships

"I must be the happiest, passionate and most peaceful person in radio today ... and I don’t even work inside a radio station." Those are the words of Kelly Orchard, who spent 20 years operating family-owned radio stations and is today a licensed psychotherapist and alternative FCC compliance specialist. In this exclusive column, Orchard diffuses the ticking time bomb of "living with the daily pressure most broadcasters experience." There's a way to get rid of that negativity. Here are her suggestions for how to achieve that goal.
John Pelkey

The FCC Has Granted the Application: What Can Go Wrong Now?

The old cliché is that it’s the waiting that’s hardest, but some waiting periods can be harder than others, such as the time between the FCC grant of a broadcast transaction and the FCC final order. In particular, it can be excruciatingly difficult if something major goes wrong with the station. Broadcast transaction expert John Pelkey guides us through the ins and outs of this difficult question.
HBO

OTT HBO likely to dent MVPD sub totals

The availability of HBO programming without the necessity of a subscription to a cable or satellite company...

5 Things Smart Sales Managers Do to Deliver Profitable Sales Meetings

Potential Selling CEO Barrett Riddleberger says sales reps need

‘Reimaging Traditions’: The 2020 Deloitte Holiday Retail Survey

Deloitte’s holiday survey turns 35 this year. To honor the long tradition, it's added new elements to the annual report, including supplemental data from Deloitte’s Insight IQ. There's also an economic forecast discussing the emergence of what it describes as a "K-shaped recovery."

San Bernardino Attacks Leads to Sloppy Reporting

Sloppy reporting result from San Bernadino attacks.
Michael Rudd

Using Your Benefits

One of the underused keys in radio sales is to really use your benefits of your medium and show them to your client or prospect in a way that will impact their business. I received a stat last week that jumped out at me: The use of radio in a company’s marketing campaign results in a 7.7% higher ROI than when the same companies have done a similar campaign without radio as part of their media mix.

Smart Audio: More On Consumer Influence From ‘Alexa’

NPR and Edison Research in June released The Smart Audio Report. The research showed one clear finding: Voice-activated smart speakers are becoming a must-have device in U.S. homes. In fact, 42% of smart speaker owners consider their device "essential" to everyday life. NPR and Edison have just released more original research from the report.

Hispanic Lives, Livelihoods In the COVID-19 Recovery

Hispanics and Latinos are key to the nation's recovery. However, a trio of McKinsey researchers conclude, this important and growing population group has been "damaged disproportionately" by the COVID-19 pandemic. Their recommendation? Targeted interventions are required to improve their health and economic outcomes.

General Mills Thrives In Bad Economy

Back in November 2008, I wrote an article for RBR on the importance of marketing during tough economic times (It’s The Great Depression Charlie Brown). The piece examined lessons on

Michael Smerconish: Takin’ it nationwide

CBS Radio and Dial Global will syndicate The Michael Smerconish Show, currently heard weekday mornings (6:00-9:00AM, ET) on CBS Radio's

Distilling Fact From Regulatory Flack

Independent Alternative FCC Compliance Certification Inspector Ken Benner and his wife, Karen, defend ABIP integrity and fairness

Never lose a listener

Since radio isn't just "radio" anymore and we're working with PPM and audiences want their entertainment, news, information - their "radio" on many platforms...