Local TV’s $38 Billion Strategic Opportunity
As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms. "It's a tale of two cities," BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 -- and the total gain in digital revenue expected for local TV.
Where’s the local talent?
RBR-TVBR exclusive: There was a day when we sat in our PD or ND office and plowed through the mail requests, applications and walk-ins...
The Cloud: ‘No Broadcast Cure-All’
Many tech companies are focusing so strongly on cloud deployments that it almost seems that the answer is "cloud" ... with no one sure of the question. In this Media Information Bureau column, Telestream CMO Chris Osika tackles "the $64 million question for the broadcast industry: How should cloud figure in to the future?"
Is The Death Of Brick-and-Mortar Retail ‘Fake News’?
“The so-called ‘retail apocalypse’ makes for a great headline, but it’s simply not true." That's according to Greg Buzek, president of IHL Group, which has released a research report that declares, "A lot has been made in the mainstream news about the death of retail. But it is fake news." The 34-page White Paper, "Debunking the Retail Apocalypse," gives pause to broadcast media sales executives and members of the C-Suite, as brick-and-mortar retailers represent a healthy advertiser category that could grow through the use of radio.
The State of Corporate Communications in 2022
To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022. Their findings are now available, and could be of high importance to broadcast media C-Suites.
Geo-targeting: fact and fiction
Advertisers are always looking for ways to enhance the impact of their commercial messaging and with smartphone penetration
Chain Store Busts Could Mean Booms for Local Businesses
There aren't many positive things you can say about any company going out of business in any market, especially
35% of Public Radio listeners stream weekly
A recent survey of Public Radio listeners found that 35% listen to Internet radio weekly or more often. That number increases to 49% of listeners to
Dissecting ‘The Age of Inclusive Intelligence’
Based on interviews with futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, a dentsu consumer vision report has been released. We've digested it, and offer a synopsis of its key points.
The 2011 Radio Upfront: What are clients asking for?
Radio take note from the money ad agency players: Digital will be part of the conversation for most clients including mobile, social networking. Follow the content, advertisers want to be embedded in content any way our consumers use it.
How To Get Money From Uncle Sam
By John R. Brooks and Erwin G. Krasnow, Esq.
Spurred by the deep freeze in the credit markets that has closed the financing window to...
The Tormented Lives of the Squirrel Chasers
I own a beautiful three-year-old border collie named Shiner. You might be aware that border collies are supposed to be the brightest of all...
Broadcast Radio: Under Threat From New Tech
As streaming music services continue their ascendance, attracting increasing levels of consumer spend, and the automotive industry explores the car connectivity road map, traditional broadcast radio is coming under serious threat. That’s according to a new automotive audio report from Futuresource Consulting.
Four Words To Avoid When You Speak
Being clear and concise are hallmarks of leadership communication says "Zoom expert" and veteran public relations executive Rosemary Ravinal. In this latest column, Ravinal offers a video lesson on what four common words should only be used with caution.
This Year Next Year: The U.S. End-of-Year Forecast
GroupM Global President of Business Intelligence Brian Wieser is one of a host of top-flight media and advertising industry experts and thought leaders on the agenda for Radio's Financial Summit, the virtual Forecast 2021 LIVE, scheduled for December 8-9. In a taste of what attendees will hear, Wieser has offered his U.S. end-of-year forecast for 2020. He's optimistic.