Study finds young more accepting of unsolicited communications
Whether its robo-calls, text messages or emails, a recent study has found that if the message is from someone you don’t
How much money should I be making from the web?
If there is one universal question we hear from radio broadcasters repeatedly it’s: “How much money should I be making off the web?” That...
LPTV Activist Channels Winston Churchill
These are not great days for the LPTV industry as the incentive auction looms
Consumer confidence down month over month
But it’s up year over year. That’s the latest from BIGinsight, which finds that over a third of respondents are confident about the chances...
Are Advertisers Pledging Your Ad Dollars To ‘Oath’?
"Building brands people love" is the marketing tag line associated with Oath, the parent company of AOL and Yahoo! owned by Verizon. But, what is its purpose? A Thursday evening marketing mixer in Miami sponsored by the company delivered one glaring answer: Oath is about gnawing away at ad dollars going to radio and TV, and building a bigger case for digital media.
Journalists Should Not Be Inserting Themselves Into Debates
The GOP debate process has become too much for Mike DeLier, in this commentary.
Direct Response Advertisers and Internet Radio
Direct response advertising will be popular in 2009 as advertisers focus on results and more inventory is available
A Salute To A Classic Broadcast Radio Operation
"The success of any endeavor is directly proportional to the dedication of those involved," says alternative broadcast inspection specialist Ken Benner. In this Media Information Bureau column, Benner offers what he considers to be "one classic example" of these premise. It involves a Class C1 FM serving the second-largest metropolitan area in the 49th state of the union.
The Wisdom of Observant Friends
The Wisdom of Observant Friends: (The WOOF Factor) -- Conversations with today’s movers and shakers. The WOOF Factor is an ongoing series of articles...
TV in the Dealmaking Driver’s Seat
A number of factors may be suppressing the 2015 market for television stations
10 Ways to Make Sales Training Work
Invest in the continuing education of your sales force
Does Facebook’s Teen Problem Point To Future Woes?
Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook. Maybe, with time, radio and TV's budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one. That would be teens -- and that's not good news.
When you Should and Should Not use humor in sales letters
Some argue that humor can be a disarming and refreshing alternative to the caveman approach to copywriting-i.e., bludgeoning the reader into shock and submission...
Digital: Ever-Changing the Communications Game
Today, digital media and technology have permeated businesses at every level. Yet, they continue to create fundamentally new challenges in the crisis and risk management field. Perhaps Edelman’s just released 2021 Connected Crisis Study can help. It sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.