How Can MVPDs ‘Recapture’ Their Primary Provider Position?
OTT video "has reshaped a successful industry," North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services -- including broadcast TV channels -- to U.S. viewers?
Are Potential Cord-Cutters Considering A Final Adieu To ‘Traditional TV’?
To little surprise, those between the ages of 18 and 24 are more likely than all adults to cut the cord. But, why? And does this signal a goodbye to "traditional TV" — including over-the -air channel consumption?
JVC Enters New Year With 14 Model-Year Receivers
Eleven models are currently available; three will ship by end of December
Use cornerstone campaigns to build monumental Internet sales
If you wish to make this a monumental year of Internet sales, it is essential that you begin by building it on a solid foundation. It is a lot easier to
Keys to a Successful Streaming Strategy
In 1990, I was a wet behind the ears account executive at the Katz Radio Group, and received a call from a media planner who was excited to inform me that his agency had just won the
The Wisdom of Observant Friends – Part 3
Social - It should be no surprise that Social
Why Inclusive Marketing Matters For Radio and TV
More than ever, connecting with multicultural consumers through "inclusive marketing" is a must among CMOs seeking to build brand longevity while reflecting the reality of America today. For P&G Chief Brand Officer Marc Pritchard, this means starting from within, and ensuring that the internal composition of a company matches the audience it seeks. Is radio and TV far behind on this effort?
A ‘Happy’ Birthday For Telecom Act?
Layton has plenty to say about "net neutrality." So do leaders at TechFreedom and Tech Knowledge
For Better Radio – Hold the Phone
How do you get listeners to remember a phone number?
Journalists In 2022: Passion, Tempered By ‘Turmoil’ Fears
A new Pew Research Center study shares journalists’ perspectives about the news industry they work in and their relationship with the public they serve. While journalists recognize the many challenges facing their industry, the Center’s survey of nearly 12,000 working U.S.-based journalists finds that they continue to express a high degree of satisfaction in their jobs.
ATSC 3.0: ‘A New Broadband Pipe’
"This is an exciting and transformative time for broadcasters," said FCC Commissioner Brendan Carr. One of the biggest reasons for this, he noted at the NAB Show in Las Vegas, is the technology getting much discussion on Monday afternoon: ATSC 3.0.
Spot Monitoring Systems: The latest features: Part II
RBR-TVBR, with Kim Vasey's help, decided to find out the latest offerings from who is left out there and what the latest offerings are in getting spot data
Digitally Divided: Over 27 Million Households Don’t Have Internet Access
It sounds hard to fathom just one day after a global outage crippled Facebook, WhatsApp, and Instagram, immediately triggering cybercrime concerns that Cybercrime Magazine Editor-in-Chief Steve Morgan will be addressing at Forecast 2022 on November 16. Yet, it is indeed true. Some 27.6 million U.S. households lack a home internet connection.
Build Relationships Before Budgeting
It’s one thing to sit down at a desk and jot down categories and numbers in preparation for 2015.
Marketing or Convincing
While it may appear to be to some I don’t believe that marketing is convincing someone they need what you have. Marketing is about being a human and letting people know that. Marketing is about letting people know about the unbelievable product, venture, idea, or business that you have. Nothing more, nothing less. I think we fall into a realm of confusion at times about what it really is. Marketing is not convincing others that they need you. If you need to work so hard and so tirelessly on your marketing to convince people to buy something you have it’s not the right product.