What’s The ‘Black Friday’ Forecast For Your Advertisers?
Verizon predicts a record-breaking year when it comes to online spending, with sales expected to reach at least $3.97 billion dollars on Black Friday alone. That’s $2.5 million dollars a minute. This forecast is great news for businesses of any size looking to make money this holiday season, which is extra incentive for your sales solutions team, AEs and GSMs to make the most of Black Friday.
Pre-NAB Thoughts On Radio, And Boomers
Broadcast Advisor and Media Connector Clark Smidt offers some thoughts on radio's past and future, and why Baby Boomers may
‘Traditional Media Isn’t Going Away’ Despite Digital Buzz
There is no question that forms of online and digital media play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.
Outsourcing Local Search: Mission Critical Revenue Stream Emerges for Broadcasters
You know the problem, you’ve heard it before: local broadcasters are under assault, competing with more forms of media than ever
Radio’s Worst Enemy
Now that GM has filed for Bankruptcy, it got me thinking about the state of radio. How much different is GM from Radio as an industry? Not much. GM became its’ own worst enemy
The ‘Broadcast Deal Myths Debunked’ Podcast: Comparable Sales Stats
Doug Ferber of DEFcom Advisors LLC and Erwin Krasnow of Garvey Schubert Barer are featured in this third exclusive RBR+TVBR podcast on the myths of broadcast media transactions. Today's topic: "You Can Rely Solely on Comparable Sales To Establish Value"
Consumer confidence rebounding but volatile
So says the latest report from Prosper Insights & Analytics. Consumers expressed more confidence in February 2013 than they did the month and the...
Survival Matters in Acquisition Agreements
A critical issue in a purchase and sale agreement for both the seller and the buyer --- indeed, a matter of the transaction’s life and death -- is the period of time that the representations and warranties and the rights to indemnification for breaches thereof will remain in effect beyond the closing. This provision, commonly referred to as the “survival clause,” is critical to the allocation of risk between the parties. “Survival” represents the period of time within which the parties have a right to make a claim under the representations and warranties and to file a lawsuit.
Selling vehicles to older radio fans
This is the fifth of six reports on the car-buying habits of various radio and television audiences. The idea is to help radio stations sell ads to people in
Esports: The CMO’s Millennial Male Connector
Looking to connect with hard-to-reach millennial males? Esports could be the solution, and a newly released study from the Video Advertising Bureau (VAB) only cements this belief.The report, VAB notes, "is a primer on the esports category."
Seven Questions with Mary Quass
There are more similarities in the large and small markets than differences. We must serve our community, listeners, and advertisers in both
Radio, Podcasts and Music: The $50 Billion Powerhouse
PwC last night released its Global Entertainment and Media Outlook 2018-2022 report, and there's tons of data on the U.S. music, radio, and podcasts segments that is definitely worth a look. There's growth when combining these three things under a single header and computing their combined value. We're talking nearly $50 billion here.
Radio and Millennials: Is Paragon Wrong?
Paragon's Mike Henry says radio doesn't care about millennials. We disagree: It very much cares, but CHR stations need a wake-up call
Internet Radio Takeaways From NAB Philly
Last week’s NAB Radio Show was interesting, and some of the best programming for digital folks came during a quick afternoon of Internet radio focused
Digital Commencement
Today, we are nearing an auspicious occasion in all of our lives. Just as our college seniors around the country line up, preparing to walk across the stage to accept their diplomas










