Media Info Bureau

Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them. That's the key takeaway from a new CMO Council study, aptly titled “How Brands Annoy Fans.” It's also more fuel to the fire of broadcast radio and TV C-Suiters in their fight to win back clients who were dazzled by digital but are now perhaps paying the price for trashing good 'ol traditional media.

Last week RBR+TVBR featured columnist Ken Benner traveled to Washington, D.C. and met with several members of Congress. The purpose of the trip: to lobby for retention of an agency the current administration may wish to do away with. It's important — one Think Tank Wonk who has an ear with another agency, the FCC, has already asked why the Commission should exist.

With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising in its just-released The Future of Media 2024 report.

RBR-TVBR previously spoke with a Market Manager whose stations don’t subscribe to Arbitron ratings in a diary market. But is that a viable option...

Does the Commission have a big problem with how it looks at a big, complex merger? Daniel Lyons, an associate professor at Boston College Law School who is also a visiting fellow at the American Enterprise Institute, very much thinks so. Here's what he has to say on the subject.

Deloitte’s holiday survey turns 35 this year. To honor the long tradition, it's added new elements to the annual report, including supplemental data from Deloitte’s Insight IQ. There's also an economic forecast discussing the emergence of what it describes as a "K-shaped recovery."

Thanks to a deal just signed between the two parties, the pairing of data from Cox Automotive with TV streaming data from Roku to better measure TV streaming advertising is now a possibility for auto marketers. The goal: For these spenders on auto advertising to better quantify exactly how advertising in streaming TV impacts web browsing, vehicle sales, and more.

We stick our heads in the sand and go about fighting for our rates that we feel we deserve, or we can accept the realities of our situation and take a proactive approach to ensure our future success. The realities in the traditional media (and this is coming from a person who has worked in the traditional medium of radio since he was 21 years old) is that our competition is better than ever. Social media allows small businesses to tell their great stories and market their businesses for less and less paid advertising. Pandora, behavioral targeting, SEO, you know all of them in the digital marketing world. They all have great advantages to them. We are well past the crossroads in my opinion. And if we don’t accept the realities of the situation we may be able to “hold” onto our jobs and advertising outlets for a few more years but most people aren’t in the business of just “holding” onto their jobs.

There's a new entity that has jumped into the arena of ad spending reports, and according to its key findings, overall ad spend remained relatively flat from 2016 to 2017. The assessment of the year in ad spend comes from Matrix Solutions' first annual Advertising Spend Report. 

Political ads are descending on the American public like snowflakes in a blizzard

"The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex," says Mike Campbell, the head of international effectiveness at Ebiquity. In his view, the 2020s will be defined as a time when "a real shift" to an effectiveness-led media planning strategy starts.