Media Info Bureau

The iconic marketer died Sunday in Greenwich, Conn., at the age of 82. Trout worked for nearly three decades with business partner Al Reis, and did much to establish the concept of positioning as integral to marketing a product. Without Trout & Reis, perhaps the radio industry would look, and act, a bit differently today, RBR + TVBR Editor-in-Chief Adam R Jacobson notes in this remembrance of Trout.

By John R. Brooks and Erwin G. Krasnow, Esq. There has been a string of encouraging news lately for the beleaguered broadcast business, and not...

"An excellent speech" was delivered Wednesday at the Media Institute's Communication Forum Luncheon by FCC General Counsel Tom Johnson. That, at least, was the opinion of FCC Chairman Ajit Pai, who praised Johnson for touching on everything from weddings to FM radio.

With CES 2019 seeing announcements from both iHeartMedia and Entercom within its first hours of welcoming thousands of guests to the Las Vegas Convention Center, Globalwebindex writer Duncan Kavanaugh offered in a "four-minute read" some of what his organization believes are the biggest media and entertainment trends to watch in 2019. Where's radio ... or audio?

Great sales reps require a few extra interview questions. "Remember, they're interviewing you as much as you are them," notes expert sales training coach Barrett Riddleberger. In this column, Riddleberger offers some questions he suggests managers add to their list today.

Broker Larry Patrick believes television industry swaps and sales will get busy come May 2017.

A "deluge' of ads from expanded legalized sports betting and the return of midterm political ad spending in 2022 are expected to aid U.S. broadcasters’ rebound from the pandemic. That's the key conclusion from S&P Global Market Intelligence Senior Research Analyst Justin Nielson, who works in the Kagan arm. 

The Washington, D.C. conservative think tank American Enterprise Institute has played the role of chief influencer at the FCC since the transition in power from President Obama to President Trump. Thus, it should come as no surprise that Mark Jamison -- an individual who questioned the very existence of the Commission in late October 2016 -- is in favor of the abandonment of Title II classification for broadband. It's an important topic for broadcast media groups, and here's why Jamison is pushing for the end of "net neutrality."

Pundits and watchdogs can’t stop talking about political advertising – and in particular, they can’t stop talking about the amount of money that is...

Faced with diminished national buys, fierce competition from such publicly traded large broadcasters as Townsquare Media and iHeartMedia, and a listener pool with a strong appetite for Sirius XM, Radio Woodstock -- WDST-FM in Woodstock, NY -- went to its listeners with a pledge drive not-so dissimilar to one seen on a public radio station. In an exclusive RBR + TVBR INFOCUS report, GM Richard Fusco explains why it was done, and how it can save independent broadcasters across the U.S.

Here's a memo to all radio and television station managers from Ken Benner, a veteran independent Alternative FCC Compliance Certification Inspector: As your state broadcast association solicits your part in its “Alternative Inspection Program,” you may wish to consider this condensation of a recently published column.