Media Info Bureau

That's the attention-grabbing headline plastered on the promotional announcement for the release of the latest Quarterly TV Attention Report from TVision Insights. The TVision report seeks to tell advertisers which demographics truly engage with television, which TV shows hold viewer interest, and which brands combine engaging content with effective media planning in order to garner the most attention. The Q2 2017 report yielded three key conclusions.

The A&E Network just announced that they were lifting their suspension of Duck Dynasty’s Phil Robertson and bringing him back less than a week after suspending him for remarks he made in GQ in regards to homosexuals and African-Americans (as I had predicted they would last week). One could hear echoes of Claude Rains’ famous quote in Casablanca of ‘I am shocked, shocked, shocked that gambling is going on (after pocketing his winnings) with the announcement. Nobody is shocked. The decision was inevitable. Duck Dynasty is the network’s number one rated show and in many ways there is no network without Duck Dynasty. This crisis showed totally the power of social media.

As the U.S. enters a heated 2020 presidential election year, a new Pew Research Center report finds that Republicans and Democrats place their trust in two nearly inverse news media environments. What could this mean for your broadcast media station, and the implications on ratings and long-term ad revenue?

"Our work in traditional media has seen its challenges," notes broadcast leadership expert Kelly Orchard. "The recent bankruptcies of two of the largest radio broadcasters, as well as mergers, acquisitions, and transitions, are main topics as I continue to engage in conversations with my colleagues. Their opinions are as varied as the size of their radio markets." In this column, Orchard reviews "the good, the bad and the ugly" of the radio industry, while reviewing today's top concerns for smaller markets and, in particular, family owned stations.

New data from Omdia suggest Facebook parent Meta and Alphabet's YouTube aren't the leading challenges to broadcast and cable TV as 2023 awaits. Instead, it is Tik Tok — a big hit music influencer that some in Washington, D.C., want to ban for its supposed ties to the Chinese government in Beijing.

If you’d like to have access to younger women, this is the format group for you! It is the number one

Featured columnist Ken Benner is particularly incensed over a proposed $15,000 fine handed to a Virginia radio station. Why? He has a simple form that could have prevented the signing and mailing of a hefty check to Washington, he writes in this Media Information Bureau exclusive.

As a broadcaster, your job is to make your properties a welcome place for ad agencies. That’s why it may surprise you to learn that one of the primary obstacles to your ad revenue growth may be that at the same time you are saying, “come on in!”, the message that many ad agencies are saying to the many thousands of small to medium-sized businesses that want to broaden their media buying to broadcast television or radio but don’t have mega-budgets is: “Go Away!”

Issues of trust are central to all social, consumer, and political activity. But there’s a particular urgency when it comes to TV news. Virtually every recent poll has indicated trust in news media has fallen to historical lows. The 11th wave of the Media Trust Tracking survey, conducted for MediaPost by Brand Keys, has confirmed TV news brands are becoming commoditized when it comes to “trust.”

Here's something that's useful for both radio and television station research directors, GSMs, sales professionals and those in the C-Suite seeking clients that are closely reviewing this latest report courtesy of eMarketer. According to those in charge of many a marketing budget and plan of action, campaign data is reliable for up to two years. After that, you might as well toss it in the garbage.

The FCC released another table of spectrum auction station value estimates...

The broadcast industry runs on rumors and repeated conversations. Whether it is employee lounge gossip that the number 1 station in the market has just discarded one of the members of its morning team or that a “rim shot” station has decided to buy a little market share by undercutting everyone else’s rates or that a longtime local broadcaster finally has decided to retire and move to Florida, the industry thrives on rumor.

Prashant Gandhi, a former partner at McKinsey, presently serves as the Managing Director/Head of Digital Payments at JPMorgan Chase & Company. Gandhi penned a thought leadership piece on the things brands need to answer in order to be successful with a "customer first approach." Can radio and TV C-Suite executives glean any insight from this Gandhi's thoughts?