Mediaocean: Digital Channels A Priority For Marketers In 2025
Some 700 marketing professionals have chimed in on consumer, advertising, and media trends for the first half of 2025, and Mediaocean is now presenting them in an ad outlook report that is steeped in digital and connected TV suggestions. Does this leave linear media out in the cold?
Neal Ardman Takes On ‘Big Auto’ With A Big AM Push
A Florida licensee of AM radio stations has teamed up with a broadcast engineer to launch an initiative they say can "force" the big EV manufacturers to stop causing interference to the AM band.
Devices will add to TV
Last week Dish announced that starting in September subscribers will be able to watch television content on their iPad, iPhone, and iPod Touch. On...
After Cambridge Analytica Scandal, Can Radio Win Audience?
For one hour on Wednesday CMO Inc. founder Peter Horst and Jebbit president and co-founder Jonathan Lacoste made some predictions and "bold claims" in the wake of a marketing and advertising world controversy surrounding Facebook, third-party data use, and dollar allocation from brand managers. Our Editor-in-Chief tuned out halfway through, upon realizing that, in his view, ads on Instragram are a complete waste of money and that radio was a much better ROI delivery vehicle. Do you agree? Read on.
Don't refer to people as objects
One of the primary goals of teases and news stories is to create a sense of personal connection with the heroes, villains and other main characters in any
Breaking Apart the Purchase Price: A Taxing Endeavor
When RBR+TVBR reports on a broadcast transaction, we report the full value of the sale. When the IRS looks at it, it sees a variety of assets, many of which are treated differently for tax purposes. As attorney Erwin Krasnow of Garvey Schubert Barer explains, the way the total is broken down is important.
The WJFK HD Power increase and quadcast
CBS Radio has been a long term supporter of digital radio as it is one of the three original companies who funded the development of the HD Radio system and
With Sports Fans Back After 2020 Pause, New Technology Fuels Growth
A new survey of consumers across 17 markets conducted by Altman Solon confirms that live sports consumption has steadily risen over the last two years as sports came back to full schedules. At the same time, new technologies are being increasingly used by sports teams and leagues to build fan connections, including augmented and virtual reality and blockchain.
Local Web Dollars – Getting Radio’s Unfair Share
The good news - 73% of North American radio stations have not committed themselves to bad web practices that do not and will not generate significant revenue.
Campbell’s Paul Alexander: Brand emotion, product integration and agency collaboration
Here, Paul talks about reaching the consumer, using new and traditional media combinations for brand objectives, agency collaboration and
How The Media Fuels Terrorism … and What Can Be Done
This column, says Media Information Bureau columnist Ken Benner, is respectfully dedicated to the memory of the thousands of innocent worldwide terrorism victims and to those who will continue to suffer the same fate as these horrific practices continue to escalate.
Programming your station in tough times
What do you do to program your radio or TV stations economically and enable you to monetize them during a rough period of performance operation?
Slim silver lining in what looks hot
It appears that consumers haven't completely retreated from considering major purchases, as six month purchase intentions for many
2014 Forecasts: Issues, challenges, new technologies–Part II
RBR-TVBR Exclusive: In this, our 10th yearly forecast from
What’s the Status of Women in U.S. Media?
WMC’s “The Status of Women in the U.S. Media 2021” report draws data from 110 studies that together show the standing of women across all media, including legacy and digital news platforms, film, television, radio, technology, literature, and more.