Maximizing Buzz on Broadcast Web Sites
Should your station websites allow negative user comments to remain visible to all? Maybe, research suggests.
Are Your Stations Getting Auto Dealer Crumbs?
Borrell Associates on Tuesday will release its annual outlook on automotive advertising. As a "sneak peek" of the latest research from the firm led by Gordon Borrell, the local media industry's leading analyst provided a snapshot of how car dealers allocate their advertising dollars. What does the portrait look like? It's not so great for TV, and it's downright lousy for radio.
Media C-Suiters Beware: You’re The Next Cybercrime Target
A ransomware attack impacted Urban One's Q1 earnings. In early April, a ransomware attack crippled Townsquare Media's Shreveport, La., cluster. Think that's a problem? What would happen if your entire C-Suite computer network was held captive by a cybercrime syndicate?
How Local Loyalty Has Crafted A NoVa Winner
Centennial Broadcasting excels with a locally focused group of stations on the fringe of the National Capital Region
Britain’s Radio Assessment: Smart Speakers Surging
The U.K.'s radio ratings for the first quarter of 2022 are out, courtesy of industry consortium RAJAR. The rise in smart speaker usage is perhaps the biggest takeaway, and its usage among older audiences is something noteworthy for U.S. broadcasters, too.
Disney’s ‘Magical’ 2020 on Wall Street: ‘Where to From Here?’
In the Hollywood trade publications, it's taking its lumps, as Disney engages in a reduction in force that includes not only television production but also the closure in early 2021 of its Radio Disney operation. On Wall Street, it's a bit of a different story, and none other than noted analyst Michael Nathanson is gushing over the Mouse House.
Here Are The Latest Digital Audio Insights and Trends
The latest digital audio intelligence from Triton Digital has been released, and it provides a rather comprehensive look at total weekday listening to audio streams. We've taken a look at the data, and we're pleased to provide you all of the details.
Media Strategies: Manager's Business Report debuts!
This is your lean-back learning experience featuring an ongoing curriculum to help executives 'catch up' and become competitive in today's 'New Media'
Increasing News Story Rankings in Google
It was one of the strangest assignments an internet publicity agency had ever had. All their other clients wanted to move UP the Google...
Station Trading at a Standstill
We thought that it’s been a slow year in the station trading market
Can A Sales Leader Be A No-Experience Rookie?
Can a non-sales person lead a sales team? Of course, says sales training expert Barrett Riddleberger. Many companies have leaders over sales teams that have never made a sales call in their life. In fact, many small business owners are the sales managers of their sales teams and have never been a sales rep, either. In this column, Riddleberger shares three reasons why, in his view, experience matters.
NAB 2010 Preview: Top 10 Online Revenue Challenges of Radio
To help Broadcasters better prepare for the upcoming NAB Radio Show, we
Has Snap Cracked The Code On ‘Road To Register’ Success?
The hottest social media platform for the youngest members of "GenZ" and so-called "Centennials" is developing a tool designed to tell marketers if their advertising efforts designed to drive traffic to specific stores actually bring in these consumers. It sounds like something the radio industry has championed for years. Is Snap trying to take business away from radio, or emulate an "original" social media platform? We have our thoughts on the matter.
ANA, 4A’s Team To Expand Online Ad Privacy
U.S. advertising industry leaders have kicked off a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation, the ANA reports.
Nielsen’s April ’18 Cable UEs Point To ‘Ongoing Decline’
Nielsen on Monday released its April 2018 cable network Universe Estimates, and there's one thing in particular that sticks out for Pivotal Research Group Senior Research Analyst/Advertising Brian Wieser. The "bottom line" on the new UEs: there's an ongoing decline in traditional pay TV network penetration rates, led by lower traditional MVPD subscription levels.











