Convincing clients to do radio right with peer selling
Ever try to convince clients to do something on the air that’s out of their comfort zone, different from what their competition is doing, just a little bit adventurous? If you’ve been mostly successful at this, stop reading and call me immediately.
The Future of Sports Radio, Through ‘One-To-One Audio’
Even as the delivery mechanism has evolved to mobile, smart speakers and connected car, TuneIn's Kevin Straley believes "it is still a magical experience when a listener connects with the voice coming out of the speakers." And, it is his view that this experience is made even stronger by the fact that Sports Radio "can bridge where we are now with where we used to be, physically and emotionally."
The FCC and Congress: Is Everything ‘Fine’?
Back in 2002, Ken Benner stumbled upon "MM Docket No. 98-204." He recalls, "It was the most disturbing item I had ever seen in my life."
‘It’s So Meh’: One In Four Social Users Ignore Brands
Kantar TNS research finds 39% of its U.S. respondents "actively ignore" social posts or content from a marketer.
The Broadcast Genius You Probably Never Heard Of
Tim Russert, Michael DeBakey and George Carlin were just three of the extremely influential people who died this summer. Tony Schwartz was the fourth. Who?
TVB Releases Two New Media Usage Studies
The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word of mouth marketing, while the 2022 Political Media Usage Studies look at media usage across linear and digital platforms in 2022 politically competitive states.
Avoid The Pitfalls of the Family, Friends Bank
Getting loans from loaning from family and friends can be a perilous.
Behind The ‘Six Segments of Radio Listeners’
Edison Research and NPR have jointly released their findings from a first-of-its-kind study on Radio. The report identifies six segments of radio listeners, their listening behaviors and their attitudes toward advertising.
FCC rejects Liberty’s request to control Sirius XM
The FCC dismissed a 3/20 application by Liberty Media for permission to control Sirius XM Radio. The request initially fueled
Thirty Years Later, Has Pop Radio Learned Anything?
Seeking airchecks from WHTZ "Z100" in New York, our Editor-in-Chief stumbled across an article in The New York Times from July 28, 1991 discussing pop radio's "midlife crisis." The story addressed issues that are still pressing for CHR/Pop stations some 30 years later. Why?
Study finds ways to grow fast food business
Hispanics are more frequent visitors to quick service restaurants (QSR) than the general population. So it makes sense that QSRs can grow their business...
It’s “Cookie Time”! How to Take Advantage of The Great Window of Opportunity for...
It's budget time and the Yellow Pages loss is our potential gain. Dogs believe that all food is potentially theirs until it's actually eaten...
Why sports marketing works
I’ve been involved in the sports marketing world on multiple levels since the summer of 2008. It works. Clients get results, people enjoy associating with it, and the momentum is still there. Why does sports marketing work?
RBR+TVBR INFOCUS: vCreative Revs Up Expansion To TV
After more than a decade of providing cloud-based ad management technology to radio broadcasting companies, vCreative is nearing the launch of a similar platform for broadcast TV stations. The company's founder, Jinny Laderer, shared her thoughts on ad scheduling and how it can still get fouled up. It's why she's convinced TV can benefit from the tool she developed with her husband in the early 2000s, and we're pleased to offer this post-Irma encore for the benefit of all RBR+TVBR readers.
Six Questions with Marci Ryvicker
One of the most-read observers of the business of broadcasting these days is Wells Fargo analyst Marci Ryvicker. We’ve given her a chance to pull back from her usual in-depth analysis of individual companies and comment on the broadcasting business in general. Among other things, she addresses the primary difference between the immediate futures of television and radio, and offers a hint as to who is most influencing her own media consumption.