Get the most out of email marketing
Even with the hype of social media and other online vehicles, email is the still the best push marketing tool for reaching your audiences. ...
Come In, We’re Open: Retail’s True Growth Story?
Barney's New York on August 6 filed for Chapter 11 bankruptcy protection. CNBC reported that the move "makes the luxury department store the latest victim of the retail upheaval, as shoppers buy online and from brands directly." The National Retail Federation takes issue with this.
There’s a Chicken in the Room
The reason we get so many “chicken poop” orders from local direct clients is because there is a chicken in the room, and it’s...
Part 4 – Marketing and Retail Sales
Where and what are the habits today on spending in the clothing retail sector. Examining the retail vs outlets like Wal-Mart. Areas consumers are...
Hiring, the vibe of the creative space and buzzwords
The art of hiring a creative team seems to be a lost one in most media. Obviously one of the big questions is “how...
Tips for Fine-Tuning Your Credit and Collections Practices
As Robin Szabo, president of Szabo Associates and an MFM board member recently observed, the economic downturn not only reduced
5 Keys to Great Role Plays With Your Sales Reps
Role playing with your sales reps is vital, writes xPotential Selling Inc. CEO Barrett Riddleberger
Linear, Plus OTT, Seen As Key 18-34 Reach Solution
Marketers seeking to reach as many Adults 18-34 as possible through an advertising campaign may wish to focus their media buying efforts on both over-the-air and streaming television. That's the finding from a newly released analysis from MRI-Simmons and the Go Addressable trade association.
Does Facebook’s Teen Problem Point To Future Woes?
Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook. Maybe, with time, radio and TV's budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one. That would be teens -- and that's not good news.
Competition, not mergers: The road to sound Internet and cable policy
Like vultures rushing to devour the last scraps of a road kill, the
Trading Broadcast Dollars for Digital Dimes
If you put a dollar bill into one of those change machines and it gave you back a dime and a nickel, you might be a little upset. That's what the digital change machine is doing to radio right now
Big Up and Down for Broadcast Stocks
Most of the stocks followed on the RBR Index and sister TVBR Index had a good week
Automotive Audio: A Shift to Software Ahead of All-Electric Future
Although global car sales were heavily impacted in 2019 and 2020, long-term market growth is expected, with car ownership growing strongly in emerging markets as developed market demand recovers. What does this mean for automotive audio trends? Software is evolving as e-vehicles, including autonomous cars, are on the rise.
What young radio fans like on TV
Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at young-skewing radio audiences.
The Co-Op Cycle of SUCCESS
There are over 50 billion dollars made available by manufacturers for co-op advertising annually. Over one third of those funds go unused for various...