Tribune Company finally approaching Chapter 11 exit
The end is in sight. A federal bankruptcy judge has indicated his approval of the latest revision of the plan for Tribune Company to...
The Infinite Dial 2022: No Quarantine Means Higher Audio Consumption
Online audio consumption in the U.S. showed significant gains year-over-year, according to The Infinite Dial 2022 from Edison Research, sponsored by Wondery and ART19. The study also finds the number of monthly podcast listeners declined slightly year-over-year as the U.S. population returns to pre-pandemic routines.
It’s “Cookie Time”! How to Take Advantage of The Great Window of Opportunity for...
It's budget time and the Yellow Pages loss is our potential gain. Dogs believe that all food is potentially theirs until it's actually eaten...
Branding Weather Hardware
At most stations, a typical weather brand will have five or six product names within it. For example, Supperdopper 5000 HD will have zooming street-level mapping, futuretrack radar
Ten Golden Rules of Great Public Speaking
"Public speaking can be simple if you follow the rules," says "Zoom" expert and veteran public relations executive Rosemary Ravinal. Yet, more than 40% of the people of planet Earth say they fear public speaking more than death. Are you included? Here are 10 rules to help you break through the obstacles holding you back from presenting with ease and authority.
Broadcaster Liability for Third Party Ads
The Supreme Court decision in Citizens United has indeed opened the door for significant new sources of advertising in the political process by corporations...
Graduates Ready for Digital Media? (video)
Do college graduates, especially those looking to get into the media, have the basic digital skills to succeed
Ace Your Next Virtual Media Interview
Though most broadcast media have returned to their studios, many interviews will continue to take place on Zoom. The bar has been raised for showing up looking sharp and professional. How should you prepare for a press interview? Veteran public relations executive Rosemary Ravinal offers these tips.
The SBE, Yesterday And Today
"It all began in the summer of 1964, when hundreds of radio and television stations received an envelope addressed simply to the 'Chief Engineer,' postmarked Cleveland, Ohio." That's how columnist Ken Benner begins his latest installment -- a tribute to the Society of Broadcast Engineers.
We aren’t sure what broadcasters were doing…
But we are sure that they weren’t filing station transactions with the FCC in any great numbers.
‘Listener and Local-Business Supported’: The New Indie Formula?
Faced with diminished national buys, fierce competition from such publicly traded large broadcasters as Townsquare Media and iHeartMedia, and a listener pool with a strong appetite for Sirius XM, Radio Woodstock -- WDST-FM in Woodstock, NY -- went to its listeners with a pledge drive not-so dissimilar to one seen on a public radio station. In an exclusive RBR + TVBR INFOCUS report, GM Richard Fusco explains why it was done, and how it can save independent broadcasters across the U.S.
‘Automated, Performance-Based Media Buying’ For Local TV
The company gaining attention for its "cross-screen, multi-touch attribution" across all linear and digital television content has partnered with the cloud-based SaaS platform used for media buying and media planning developed in 2016 by Hudson MX.
Understanding The Podcast Audience
One in four Americans have downloaded and watched or listened to an audio or video podcast, according to a new study presented online last...
Survival of Internet Depends on Digital TV
For broadcast television stations, it is a tough time to be out there hitting the pavement trying to bring in new advertisers. There are a lot of changes going on in our industry and it is tough to look
What FCC Auction Impairment Data Shows Us
Will be sufficient demand to allow the auction to close in the first stage?