Email marketing for media salespeople
In addition to those spots-and-dots you've been slinging, most of you have also been tasked to make sales of digital advertising products like web banners, pre-rolls, streaming spots
A Hoosier ‘Star’ Shines In A Now-Fully Developed DMA
Since 2014, a newly formed entity has successfully launched five HD network affiliates in the smallest of markets across the U.S. As a result, NBC, FOX and CBS stations are now present in what had been some of the few remaining DMAs that didn’t have the full compliment of Big Four network carriage. The most recent market where local affiliates debuted under this company's leadership is Lafayette, Ind. Now, it can fully reap the benefits of their efforts, as the last Indianapolis-based stations to be found on local Comcast channel lineups are poised to disappear.
The difference isn’t the product it is you
Radio works, sometimes we don’t work.
One of the more frustrating objections I hear when I am speaking to a potential prospect is when they...
Ask Your Potential Broker This
In May 2016, Garvey Schubert Barer attorney Erwin Krasnow explained the role of brokers and buyers. Here, we revisit his advice on what he believes are typical questions to ask when selecting a broker.
The InFOCUS Podcast: Dave Otten, JW Player
RBR+TVBR Editor-in-Chief Adam R Jacobson paused from CES 2022 coverage on Thursday to speak with JW Player CEO Dave Otten for the latest InFOCUS Podcast. The topic: Nielsen's just announced Streaming Signals product, and why targeted advertisements are increasingly important for linear media. LISTEN HERE
Three Insights Into Sales Managers Who Sell
Do you have a radio or TV station with that one sales leader who is struggling with sales? Are they also tasked with managing sales reps through the COVID-19 pandemic? This column from expert sales trainer Barrett Riddleberger may yield some fresh insight and intelligence on how to spark a team that could simply be scared.
Hispanic Market and Social Media
Social media. The venue once viewed as “teens only” has by all accounts turned the corner to adult and corporate embrace. Millions of people now turn to
A Pre-Earnings Look For Six Big TV Entities
A man who has emerged as the media industry's wordsmith of Wall Street has just completed an analysis of six major television industry companies, ahead of their Q4 2017 earnings releases. What did Brian Wieser, Senior Research Analyst for Advertising at Pivotal Research Group, conclude? Two companies making big headlines this week are being downgraded, as recent gains have resulted in "relatively fully-valued stocks."
FCC requests comments on proposal to require multilingual EAS alerts
With so much going on at the FCC and in connection with other topics
Consumer Confidence Survey is a Mixed Bag
The latest Prosper Insights & Analtics look at the sentiments of the people
The New Way to Plan Media
In the beginning, media allocation was a rather simple matter. Limited media forms and the thirst for knowledge and information by consumers almost guaranteed media exposure and, therefore, advertising exposure.
The New Normal for Promoting Tune-in
Do broadcasters really need online video advertising? It’s about an opportunity. TV viewers are online; therefore, promotions should be online if broadcasters and programmers...
Eight Ways to Use Note Cards During a Presentation
Should you reference note cards when you do a presentation? What about using your smartphone or tablet? And if you are presenting online, are you tempted to read a script on your computer screen or notes on PowerPoint’s presenter view?
These are frequently asked questions posed to "Zoom expert" and veteran public relations executive Rosemary Ravinal that require context to answer. "It depends on a variety of factors," she says in this column.
April Trading Stays Stuck in First Gear
We had a station-trading week in which one deal accounted for almost all of the value
Jose Luis Rodriguez, founder/CEO, Hispanic Information and Telecom. Network (audio)
HITN was established in 1983 as a private, non-profit organization, with the goal of advancing