Guvera gets traction with advertisers
Guvera, the on-demand service that recently launched here in the US, has gotten some early traction with big national advertisers who like the streaming...
Take Risks With Your Commercials
Every day you can see and hear commercials that were created by committee. These, says Jeffrey Hedquist, are commercials that sound like … well, commercials. "They make you want to change the station, or at best, ignore the message." His recomendation? Take a few risks.
Benner On COVID-19: Suggestions For Small Market Radio
Even before the coronavirus pandemic, many small market and independently owned radio stations struggled to stay on the air. Now, it's even more of a worry. Yet, columnist Ken Benner says some tiny AMs and FMs are doing "remarkably well." Why? They continue to focus on the one thing radio has always done best.
Changing Writing Style to Build Strong Characters in Promos
There are promos that speak to the head and those that speak to the heart. A majority of news stories are designed to
George Beasley: Radio vet keeps the faith by moving forward
With more than four decades in the radio broadcasting industry, Beasley Broadcast Group remains confident in the value of
‘Destination Television’ Remains Key For U.S. Consumers
Pay-TV subscribers across the U.S. are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV. But, a trio of associated J.D. Power studies released Thursday (9/28) indicate they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.
The Supreme Punts Again in the Fox Case
Because the Supreme Court decided the case on fair notice grounds under the due process clause, it did not address the First Amendment implications...
Can Your Stations Conquer Personal Care Communication?
Consumers of personal care businesses ranging from fitness clubs, salons, massage clinics, spas, beauty products and nutritionals prefer TV and direct mail over other media. That bit of sour news for the radio industry C-Suite comes courtesy of a new public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural. Here's some words of wisdom from our Editor-in-Chief to the radio industry C-Suites: Don't be defeated, as this is a great opportunity for you to prove these consumers wrong.
Risky Business: 6 Tips Helping Professionals Take Leaps of Faith
T.S. Elliot famously said "Only those who will risk going too far can possibly find out how far it is possible to go."
Q4 just got worser and worser
As badly as Wall Street had beaten up on broadcasting stocks in the first three quarters of 2008, prices really fell off a cliff in Q4. Media companies were already suffering from an advertising recession, but
Proposal: Let broadcasters restack their own television spectrum
To the chagrin of the broadcasters and the NAB, the FCC announced last spring that it wants 120 MHz out of the television spectrum for repurposing to broadband. Under the FCC
The Multigenerational Household: Growing Across the USA
As successive generations of young adults in the United States cope with rising student debt and housing costs, multigenerational living is increasingly providing a respite from the storm. That's the key finding of new data from Pew Research Center that finds 25% of U.S. adults ages 25 to 34 resided in a multigenerational family household in 2021 — up from 9% in 1971.
35% of Public Radio listeners stream weekly
A recent survey of Public Radio listeners found that 35% listen to Internet radio weekly or more often. That number increases to 49% of listeners to
Jim Pastor on ESPNChicago.com
ESPN launched ESPNChicago.com last month, a site devoted to the Chicago sports scene. The site features a daily Chicago version of “Sportscenter,”
Review of Broadcast Ownership Rules
Although its focus has been on other areas lately, the FCC has issued a Notice of Inquiry to explore revision of its broadcast ownership rules. Similar