Media Info Bureau

Many people in the market to sell or buy a broadcast station make use of the expert services of a media broker. Their special knowledge can be extremely beneficial to the client who contracts for their services. Communications transaction expert Erwin Krasnow takes an in-depth look at just what a contract with a broker should contain.

"When you consider what some D.C. Communications lawyers charge per hour, we’re talking a real bargain here," says featured columnist Ken Benner. He's finger-pointing some 1,947 pages on the subject of compliance, and the price for both volumes for the code of Federal regulations.

Want to hire great salespeople? Expert sales trainer Barrett Riddleberger recommends you answer these questions before you recruit your next sales candidate. "Defining your sales role first is critical to the hiring process," he urges in this freshly penned column.

Sales is a not a single act, it is the result of a set of processes

How do you evaluate a sales candidate? A resume, background check, and interviews are indeed important elements of your hiring process. However, expert sales training consultant Barrett Riddleberger says one needs to do more than ask questions.

Answer my quick quiz… Who are the two US Senators from your state?

Respondents to one of "Zoom expert" Rosemary Ravinal's recent polls on LinkedIn told her that “How to organize my content” is their No. 1 roadblock to great presentations. That didn’t surprise her. "Outstanding presentations require thoughtful planning," she says in this fresh column that puts a spotlight on a fast-paced presentation format you may want to consider.

"The basket of media that a buyer incorporates into their measure of inflation should evolve." That's just one of the nuggets found in this latest post from Brian Wieser, formerly of Pivotal Research Group and now GroupM's Global President of Business Intelligence.

In this Media Information Bureau column, we explore how new sources of TV viewing data (including the set-top box and automated content recognition) are set to "radically change the way marketers, networks and broadcasters measure TV viewership, plan media buys and execute ad campaigns." Three key questions are asked by Tivo. All the details are here.

Erwin Krasnow, Doug Ferber & Bishop Cheen debunk the myth that Murphy's laws don't apply to broadcast transactions.

To stay abreast of the latest in ad sales training, Ryan Dhorn often listens in on fellow sales coaches to learn and observe.  "What seems so odd to me is the lack of common sense in what is being taught today," he laments. Here, Dhorn shares why the need to "perfect your pitch" is so off base that he's amazed that people still try and teach this age-old way of selling. 

As successive generations of young adults in the United States cope with rising student debt and housing costs, multigenerational living is increasingly providing a respite from the storm. That's the key finding of new data from Pew Research Center that finds 25% of U.S. adults ages 25 to 34 resided in a multigenerational family household in 2021 — up from 9% in 1971.