Connecting Audio Ads With Out-Of-Home Audiences
With holiday season already here, based on the amount of all-Christmas radio stations around the U.S. and holiday goods at retailers, how can one better understand how brands can build a more cost-effective audio strategy to reach On-the-Go Families between now and the end of the year? Scott Simonelli of Veritonic has some ideas to share.
The Frightening Brand – How Luxury Products Intimidate You Into Loving Them
In the traditional world of consumer branding, simplicity is the essence of this kind of marketing, but luxury brands take the exact
Merging Convergence With Interactivity
In this guest Media Information Bureau column, Fincons Group executives Greg Jarvis and U.K.-based Oliver Botti discuss how traditional broadcast TV and OTT each have significant strengths, but have "limitless" opportunities when combined.
Coming October 8: A Diverse-Owned Media List
In one week, the "most comprehensive and validated diverse-owned media list in the industry" will be released. And, it will be paired with a "Diverse Owned Media Planning and Investment Guide" full of profiles and aggregated metrics of diverse-owned media on TV, radio and digital platforms.
Overcoming Fears of Public Speaking, With Bubbles
There are many techniques for managing fear when you speak. "Zoom expert" and veteran PR pro Rosemary Ravinal emphasizes the word "manage" because, she explains, "in truth the jitters or butterflies in your stomach will show up most of the time. The trick is how you deal with them." This column offers tips for overcoming those fears.
NHMC delivers petition to CC Media board: Fire John and Ken
On the eve of Clear Channel's shareholder meeting in San Antonio, the National Hispanic Media Coalition (NHMC) delivered over 16,000 signatures to the company’s...
Having just celebrated its 12th birthday – we thought it might be useful to look at 12-lessons traditional media can learn from 12-years of...
How to Grab Attention with Sound Bites
The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and "Zoom expert" Rosemary Ravinal notes. As she sees it, this is a product of digital information overload and social media, decreasing attention calls for clear, concise, and compelling communication. What's a public speaker to do?
Satisfied car shoppers become car buyers
Just as sales force quality varies from station to station in broadcasting, the quality of the staff on the showroom floor plays a big role in the success of
Latest Top 10 Nielsen Audio Ratings
Broadcast Connector analyst Clark Smidt (www.broadcastideas.com) reviews results for mid-June to
Radio Wasteland
Perhaps what each station truly needs is a
They Stole What?
If you have not found it already, a great website is Gasbuddy.com. It gives gas prices all over the USA (and Canada), they are radio-friendly and can be linked to your stations’ website as well
Split V’s on Weekly Station Trading
One of the key V-words was respectable in terms of station trading
How The FCC’s Website Can Help You Avoid Fines
"It is amazing how much you can learn from only a few minutes on this site," Media Information Bureau featured columnist Ken Benner says of the FCC's digital gateway to all of its rules and regulations — FCC.com. More importantly, Benner notes, a visit to the Commission's website can potentially save substantial forfeitures, consent decrees, frustrations and legal expenses.
The WJFK HD Power increase and quadcast
CBS Radio has been a long term supporter of digital radio as it is one of the three original companies who funded the development of the HD Radio system and