Marketing Physics – Three Rules from Eureka! Ranch
How would you like to look into your client’s business future before they leap into a major advertising campaign with you? What if you...
Top Tips On How To Lead By Example
There is no single sure-fire method executives can get the most out of their team. But there are a lot of methods that feed into it. According to Mike Rudd, two keys are knowing precisely what is being asked of the team, and being willing to do it right alongside them.
Has Subscription OTT Growth Hit Its Peak?
Parks Associates' OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Here are the full details from its latest research report.
How to monetize your multicast TV stations
In June, TV made the first major change in its delivery since the advent of Color. Digital TV…now mandatory by the FCC for all high power stations in the US
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
The Fanatical Brand – Letting Customers Tell Your Story
Once in a while you see an ad that really moves you. It manages to shake off the feature-obsessed blather of the typical advertising noise and speaks to an emotion deep inside
Prt 3: Traffic & Rev Mgmt Systems: Dashboards or data-mining tools that can be...
An anonymous television client asks if the software systems offer a dashboard or
Apple TV could double US spend on Apple products
If and when Apple were to launch its much-anticipated Apple TV set, it could cause total average annual U.S. household spend on Apple products...
Three Easy Ways To Hire The Right Person
Hiring great salespeople takes time, strategy and resources. Featured Media Information Bureau columnist Barrett Riddleberger has something to add to your process of finding and attracting new talent. Learn more with his "three quick ways to make your hiring more effective" in this special Media Information Bureau offering for RBR+TVBR Members.
Not Packing It In? You Still May Need to Repack!
Garvey Schubert Barer's Art Harding addresses repack questions.
Mixed stocks and the one deal that ruled them all
There wasn’t a whole lot going on in the station trading market last week...
Safeguarding the Family When its Station is Sold
It’s can be great when a broadcast group is “all in the family,” but it can be devastating in surprising ways when the group is sold out of the family. Edward J. Kopf and Erwin Krasnow combine their expertise to dissect this seldom-considered but very important topic.
Pandora files first petition for declaratory ruling
In November, the FCC changed its policy regarding the foreign ownership of broadcast stations. In its decision, about which we wrote here, it agreed to entertain applications seeking “alien ownership” exceeding the 25% limit for foreign ownership of broadcast stations that had previously been in place.
Wireless Incentive Auction ‘Surprises Activists, Suggests More Humility’
The recently concluded FCC spectrum auction "of a big chunk of old broadcast TV airwaves" was supposed to make the big mobile firms bigger and reduce competition in broadband. In the eyes of AEI Visiting Fellow Bret Swanson, that's the assessment of "activists and a few self-interested parties." As he writes, the "alarmist theory" that went into the auction didn't pan out.
Should We Want A Bipartisan FCC?
Mark Jamison, a visiting Fellow with the AEI and a part of the Trump FCC transition team, says "no." But, he was a strong reason why.