The future of traditional advertising
Radio industry personnel need to open their eyes to it, too. This sure beats selling spots and banner ads
Football's return is good news for broadcast promotions
The new collective bargaining agreement (CBA) between NFL owners and the Players Association will enable the 2011-2012 regular season to begin on schedule this...
Surviving the Upfronts in a Cross-Media World
Now in their seventh year, the digital upfronts continue to shake up the media and advertising industries. But, the relatively novel concept of online TV audiences is still uncharted territory for most buyers. Many still have questions about how to most effectively allocate dollars across TV and digital media. A June 2012 report from comScore remains relevant, and we've traveled into the RBR+TVBR archives to present it once again for our members.
Not that many hot Senate races shaping up
Two things are clear when looking at the 2014 US Senate election map: Democrats have their work cut out for them; but at the same time, there aren’t all that many hot contests a year out from Election Day.
Getting Full Value from Your Lawyer
Chances are that a lawyer coined the phrase “lawyer-client relationship.” This article is designed to make yours a client-lawyer relationship
ATSC 3.0 On the Doorstep
The implementation of an ATSC 3.0 standard brings challenges and opportunities, says Womble Carlyle attorney Gregg Skall.
Evaluating the effectiveness of ratings special reports
A lot of stations are doing rating period postmortems right now. Smart stations will gather all the ratings special reports and promotion, then compare...
What Soap Can Teach Us About Morning News Branding
If you want to find some of the most unimaginative work in broadcast television, take a gander at morning news image promos
Radio program demographic rankers
Here is the companion piece to “Slicing and dicing the radio audience,” which ran in this space two weeks ago on 3/4/13. This report...
Radio Needs To Chase These Dollars
Our editor-in-chief believes there's a big opportunity for Radio to significantly boost its ad revenue while gaining ground against local digital media's ad revenue conquest. It involves WPP and one of the world's biggest advertisers, by dollars allocated to all kinds of media.
The Asian American Tide Toward Streaming Video
Consumers are shifting to streaming both short-form and long-form video. Broadcasters will need to stay ahead of these trends. One solution for a TV station owner may lie in understanding how Asian Americans watch television. Simply put, they are leading the streaming wave.
NBCU to unload stake in A&E Television Networks
Comcast/NBC Universal has moved on an option to sell most of its 15.8% stake in A&E Television Networks, parent company of A&E, Lifetime and...
Cord-Cutting Slowing Down, But Not Loss Of Pay-TV Subs
The number of domestic traditional pay TV subscribers fell from 105 million in 2010 to 91 million in 2018, a new study shows. By 2014, those paying for MVPD services will be even lower than seen today. That said, cord-cutting is less of an issue than in the recent past.
Bad PR still having an impact on auto sellers
BP may have grabbed the headlines and become the corporate ogre in the view of many Americans, but recent bad PR is still impacting car sales to some extent
Six questions with John Hogan
Current company: Clear Channel Media and Entertainment
Position: Chairman and CEO
Location: New York
Place of Birth: Chicago
Date of Birth: 10.15.56
Personal info: Nancy – Wife, Makenzi –...










