Social Networks – the Thin Line Between Informing and Annoying
Ten years ago, blogs were the rage. Everyone from the CEO to the custodian launched one, chronicling every scintillating step of their daily routine. But the harsh reality of blog life quickly
Still Awaiting a Station Trading Thaw
There were five deals filed at the FCC during the week of 2/16-20/15,
It’s Time To Get To Know ‘Gen Z’
It's time to talk about "Generation Z," and the youngest of this group, RBR+TVBR's Editor-In-Chief writes in this Intelligence Brief. "It may be scary to fathom this, but we're talking about teens born after 2000," he notes. But, what's possibly scarier is why the media industry C-Suite shouldn't ignore this cohort, based on the latest Think With Google report.
Connected TV and Latinos: An Intertwined Growth Story
A vast majority of Hispanic Americans have access to Connected TVs and most prefer streaming. As such, Connected TV platforms are a strategic place to find these consumers. That's a key insight from a fresh look at Connected TV use and preferences courtesy of LG Ad Solutions.
Battle for the Senate 2012, Spring edition
Here’s a look at Senate races as of May 2012. Control of the legislative body hangs in the balance, and there are plenty of...
Is traditional media still relevant for experts and authors?
With the popularity of social media, many book authors and experts interested in marketing, branding and book or personal publicity may wonder how the...
TV got pounded in January
There are no two ways about it. With some exceptions, radio stocks did not have a good time of it
How much money should I be making from the web?
If there is one universal question we hear from radio broadcasters repeatedly it’s: “How much money should I be making off the web?” That...
Hispanic Audiences ‘In Focus’: Nielsen’s Media Consumption Story
Just like non-Latinos, U.S. Hispanics are "undeniably drawn to streaming" as Spanish- dominant Hispanics continue to embrace broadcast television. That's the key takeaway from a new research report from Nielsen that puts a focus on how Latinos consume audio and video content.
The Skinny On ‘Skinny Bundles’ Shared At Communacopia
A presentation devoted to "cord-cutting" was delivered to the Wall Street investment community on Thursday as part of the Goldman Sachs Communacopia conference, with Mike Vorhaus, Los Angeles-based President of Magid Advisors, sharing some data about the rising embrace of SVOD services. The data are sobering reminders for broadcast TV's C-Suite that local news and original programming may be its final saving grace.
Details on the Travelers Information Service
Did you ever wonder about those little radio stations along the parkway that offer you traffic tips, or the ones that tell you where...
The buying habits of TV fans, part 2
Following our dig into the BIGinsight database to get an idea of who the most frequent buyers of several miscellaneous common purchase items cross-checked...
Why Digital Trust Issues Are A Radio Win
Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?
How Not To Harm Your Company’s Privates
Why use an NDA? “A dean of the Washington communications bar” and a media financial consultant explain the benefits
Could A ‘Kerfuffle’ Between The FCC and NOAA Harm 5G?
Is an interagency kerfuffle between the FCC and NOAA a threat to the future of 5G wireless? AEI visiting fellow Shane Tews believes this could impact the rollout of 5G, and she spoke with ACT | The App Association Policy Counsel Joel Thayer on the subject.