‘The Sudden TV Revolution’
Over the past decade TV has been changing gradually, but it’s truly in the past year that it has suddenly transformed. As Justin Fromm, head of research at LG Ads, sees it, "To keep up with how consumers use their TVs, advertisers must shift how they think, plan, and buy TV."
Risky Business: 6 Tips Helping Professionals Take Leaps of Faith
T.S. Elliot famously said "Only those who will risk going too far can possibly find out how far it is possible to go."
The Year Ahead For TV, As OTT Players See It
With 2019 quickly approaching, executives are beginning to think about what the new year will hold for the TV industry. Among these industry voices are leaders engaged in programmatic, digital engagement measurement, a global ad-tech company, AI-driven advertising and a "second screen" DSP.
Underlying Growth In Global Ad Spend Builds
Global ad spend will grow 4.2% to $559 billion in 2017, according to Zenith’s just released Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 benefited from extra ad spend stimulated by four key catalysts, making the annual comparisons tougher for 2017.
Dear NFL: Turn To Radio For Ratings Recovery
According to pundits, the sky is falling for the NFL. Perhaps listening to the radio will yield some good programming ideas.
Smart TV Home Ownership Passes 50% Threshold
New research from Parks Associates and Applicaster indicates that more than 50% of U.S. broadband households now own at least one smart TV -- making it the primary platform for video services at a time when content consumption is accelerating dramatically.
Groupon is making billions…so why aren’t you getting any?
“Groupon” sales are estimated in the billions of dollars and do you know where is that money coming from? It’s coming from local advertisers. ...
Change, in ways radio doesn’t understand
There's one constant about the radio industry - its visionaries are myopic. Want to know what they are thinking on any given day? Just...
Save Time, Effort on License Applications, Renewals
Alternative station inspector Ken Benner tries to make applications and renewals less complex.
FCC complaints filed against TV stations for not identifying true sponsor of political ads
Public interest groups are actively watching broadcast political advertising which could make this a very
Slicing and dicing the television audience
We’ve taken apart the demographic statistics from the data wizards at Prosper Insights & Analytics for the radio side of broadcasting – and now...
NHMC fires letter off to Bain Capital, Thomas H. Lee Partners
The National Hispanic Media Coalition has sent a letter (6/14) to Clear Channel's two major investors - Bain Capital and Thomas H. Lee Partners...
Rock Stations Face Rough Roll
It's no secret that a high degree of copying goes on within the radio industry. Over the years we've seen this time-and-again: if something...
Voice Assistants: Reshaping How America Shops
Interested in the rise of voice shopping, online marketplace OnBuy.com analyzed findings from ‘VoiceBot.AI’, who surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice-assistant. Here's what they found.
Mel Gibson testing pay-Per-View model on DirecTV
Mel Gibson is bypassing theaters and releasing his latest movie on pay-TV--pre-DVD release as well. “Get the Gringo,” which stars actor as a career...