Media Info Bureau

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!

Take a look at the list of top luxury brands. More than half have been around for more than 100 years. How have they maintained this amazing track record? By escaping the confines of the crowded and cluttered world of needs-based advertising, says guest Media Information Bureau columnist Graeme Newell. Could learning lessons from the luxury brand category help maintain your station's brand allure for decades to come?

"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.

If small businesses have shifted most of their spend online and digital-first companies are beginning to mature, double digit digital ad growth will depend on sustained expansion in digital business transformation from “traditional” marketers - brands whose businesses have historically existed offline primarily, says Brian Wieser.

Back in 2002, Ken Benner stumbled upon "MM Docket No. 98-204." He recalls, "It was the most disturbing item I had ever seen in my life."

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences, largely known as loyal cable and satellite television customers, are increasingly opting to cut the cord.

Pillsbury Winthrop Shaw Pittman tells you all you need to know about the FCC’s online contest rule initiative

The insertion of promos for its shows and movies between episodes of current programs is something Netflix is testing -- resulting in some criticism from its subscribers. But, what if Netflix were to show advertisements, rather than promos? And, what if Netflix bumped its subscription rates by at least $5 per month? Broadcast TV execs may be interested in the answer.

In this exclusive-to-RBR+TVBR commentary, Horowitz Research President Howard Horowitz shares his thoughts on "the age of media disruption" -- and the search of a new synthesis. "For what seems like an eternity, the media world is described as being disrupted, on the verge of disruption," he writes. "There is truth to this characterization."

High-speed internet is a hard thing to come by for some 1,200 students in a rural Indiana county. Now, the local school board has a solution just in time for the start of the school year. And, it is thanks to a partnership with Indiana Public Broadcasting Stations.

How do you get listeners to remember a phone number?

John M. Pelkey, Garvey Schubert Barer Part 1 of this two-part series (RBR/TVBR, April 5, 2013) dealt with contract provisions that protect a party from...