Sharing the Voice
Triggering an industry paradigm shift is not a task for the faint of heart, at least, that's been my experience. Over the last decade, I have engineered an infrastructure for the brave new world of voice procurement online, with all roads and search queries leading to Voices.com. From my vantage point, I see infinite possibilities on the horizon to serve using spoken word recordings to share important messages via radio and television and to communicate stories that change lives.
Selling Radio’s Sizzle, Along with the Steak
I have seen the Future, and it is Digital. (Sort of.) Digital is the Future. Seems like a no-brainer. All the sizzle in today's media world comes closely linked with
Martin Cass is taking planning to the next level
Martin Cass is Head of Communications Planning for Carat Americas and Head of the Procter & Gamble Account Worldwide for Carat.
The Anal-Retentive Achiever – Building Brands for Confident People
Are you an adventurer or a nester? Every personality has at least a little of both, and while most people think of themselves as...
Keys to a Successful Streaming Strategy
In 1990, I was a wet behind the ears account executive at the Katz Radio Group, and received a call from a media planner who was excited to inform me that his agency had just won the
The Measure of Success…starts with the smallest decisions and tasks
I proceeded to share a story about a client that needed more than just getting the order and producing the copy
How to Hold Your Salespeople Accountable
"Never let the inmates run the asylum," warns expert sales trainer Barrett Riddleberger in this latest Media Information Bureau installment. In this column, Riddleberger provides details on how sales managers and those in the C-Suite can learn how to effectively hold their sales reps accountable.
Deal Killers: Unrealistic Price Expectations
What's a "deal killer"? How can you avoid them? To help best answer these questions, Garvey Schubert Barer communications attorney Erwin Krasnow and DEFCom Advisors CEO Doug Ferber created a new limited series of podcasts based on a 2017 Media Information Bureau column on this very subject. RBR+TVBR Editor-in-Chief is the host, and the guests are the operating partners of Community Broadcasters.
Filling up the tank can be a taxing proposition
The cost of doing business and the cost of living can vary widely from one state to another. Some states hit residents hard with...
Radio’s Renewed Optimism: ‘Nailed It’ In Nashville
The 2016 Radio Show produced by RAB and NAB was a "home run," says 50-year industry vet Clark Smidt
Five Sure-Fire Ways to Truly Irritate Your Lender
In March 2016, John R. Brooks and Erwin Krasnow penned a Media Information Bureau column that deviated from their common topic of how to find a lender, or ways to work with your lender in tough times. How should a broadcast media owner act if the lender-borrower relationship has failed? Examples of what not to do can be found here, in this encore presentation.
ABC News, Univision pact for new network
The offering will be both on-air and online: ABC News and Univision News have agreed to work on forming a multiplatform, 24/7 TV network....
So, Who Really Seeks Public File Access?
In all of his years of experience, columnist Ken Benner has rarely come across a station that has received a request for access to their public files. Now that these files are online, Benner offers his thoughts on "something that has long bothered me that relates to preposterous regulatory compliance."
What’s The ‘Black Friday’ Forecast For Your Advertisers?
Verizon predicts a record-breaking year when it comes to online spending, with sales expected to reach at least $3.97 billion dollars on Black Friday alone. That’s $2.5 million dollars a minute. This forecast is great news for businesses of any size looking to make money this holiday season, which is extra incentive for your sales solutions team, AEs and GSMs to make the most of Black Friday.
Political Broadcasting on Public Television
By Gregg P. Skall, Womble Carlyle Sandridge & Rice, LLP
On April 12 the 9th Circuit United States Court of Appeals rocked the public broadcasting...