George Reed

What was the multiple?

Multiples are a favorite station-trading statistic, but according to veteran broker/broadcaster George Reed, they are often an eye-of-the-beholder stat where different results can be cited for the same exact transaction. In fact, Reed says it is best to have the salt shaker handy before embarking on a discussion of multiples. Here’s his handy guide to sorting everything out:

Never lose a listener

Since radio isn't just "radio" anymore and we're working with PPM and audiences want their entertainment, news, information - their "radio" on many platforms...

Five Strategies to Respond to Broadcast Media Disruption

Using insights gained from proprietary research conducted with television and radio executives from across North America as well as industry sources, a just-released annual report from Revenue Analytics sheds light on five trends.

The Day Of The Smart Appliance Is Finally Dawning

Smart appliances have been available for many years without making much impact on the $74 billion worldwide laundry and refrigeration market. But, research from Futuresource Consulting indicates that this may be about to change. That's big news for radio industry sales execs.
Wall Street Bull

Broadcasting stocks shot up in Q1

RBR-TVBR analysis Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...

Viacom and DirecTV: ‘Deja Vu All Over Again’

To the surprise of few, a new accord between Viacom and AT&T-owned DirecTV was reached prior to Monday's Opening Bell on Wall Street. This ensures Viacom's cable channels stay on the DBS provider. Here's what Michael Nathanson has to say about the new pact.

Goodbye, Black Friday? Turkey Day Buys Surge

Pass the turkey ... and the credit card. PwC’s 2018 Holiday Outlook suggests that a steady shift in attitudes about Thanksgiving Day shopping is underway: more than 70% of respondents saying they plan to shop on the actual holiday, rather than on Black Friday.

MoffettNathanson On U.S. Media: ‘The Consumer Spend Floor is Slippery’

With first quarter 2025 earnings results coming in the next few weeks, Senior Analyst Robert Fishman and the MoffettNathanson team revisited its financial forecasts. Why? They wished to consider "how such a bleak economic backdrop might affect our coverage universe." Here's what they came up with.

Five signs that your advertisers’ ads aren’t working

You most likely see yourself as a broadcast sales person.  Your local advertisers, however, see you as a marketing professional.  In other words, they...

News: The No. 1 Reason Consumers Pay for Live TV

Some 68% of American respondents of a just-released study say they pay for some sort of live television programming in one way or another. Why? The answer, says research firm CivicScience, is simple: News.
Aereo

Judge dismisses Aereo unfair competition claim

TV broadcasters have lost a round in the legal dispute with Barry Diller's Aereo service, which began

All Things Christmas

With Christmas right around the corner, here's a 10-point programming check list to make sure your station sounds great this holiday season. 1. Play the right music. There are only so many hit Christmas songs out there. For some

T-Mobile launches new TV effort (video)

It’s the first in a new series of ads that will air over the next few months leading up to the brand relaunch this...

2014 Forecasts: Midterms, Olympics to provide big boost–Part I

RBR-TVBR Exclusive: In this, our 10th yearly forecast from