Connected TV and the Fight for Television’s Future
Consumer attention has increasingly shifted to connected TVs and the streaming content and advertising that goes along with this new living room. What does this mean for broadcast TV's future? Anthony Acquisti, the Senior Director of Client Success, Advanced Media and Analytics at TiVo -- just acquired by Xperi -- offers these thoughts in an encore column for RBR+TVBR.
Don’t Allow Fear of Losing a Sale to Compel You to Loosen Your Credit...
With many of us focused on optimizing every chance to book revenues, It’s good to be reminded about not abandoning sound credit polices
Getting Your Song Played on Radio
Don't suppose there are many stories of independent artists who contacted a radio industry station and succeeded in getting that station to air their...
Heavy Radio Listeners: The Big Smart Speaker User
AM and FM station owners are giddy over the opportunities that smart speakers bring for increased listening in the home. Now, data from Edison Research's just-released "The Infinite Dial: Heavy Radio Listeners" finds that one in five of broadcast radio's biggest users already own such a device.
Six Speech Habits That Can Harm Women
Veteran PR executive and public speaking coach Rosemary Ravinal believes there are some common communication habits that may be harmful to the credibility and perceived authority of women. In this column, she offers some solutions.
Consumers Wrestling With 2,021 Uncertainties
Hybrid shopping, localized travel, a focus on health and wellness, the rise of challenger brands and an increase in e-commerce in areas of higher infection, are some of the buying behaviors in the U.S. that remain in a post-pandemic era. Here's what this may mean for your advertising trends in 2022, courtesy of Ascential-owned research firm WARC.
How to Speak Well When You’re Having a Bad day
Over the years, veteran public relations executive and public speaking expert Rosemary Ravinal has had several moments when she felt like the glass was three-quarters empty before doing a presentation or appearing on a talk show. How can one overcome such anxiety? In this column, Ravinal offers several ways she learned to manage these feelings and rise to the occasion.
What the Election Results Mean for Advertising
Gaining a more granular understanding of what policies the Trump Administration is likely to pursue is Task One for 4A's
Station Traders Take a Breather
The pace of station trading picked up throughout the month of May
Consumer spending, Halloween Next spending bonanza
RBR-TVBR's Exclusive Consumer Retail Research: Back to school is already planned but NRF anticipates a big consumer spend this Halloween. Upper demo consumers spend
When Protests Are Not News
Management consultant Michael asks, when does a protest stop being news?
What’s up with Indecency? Part II
Having covered how we got to the current state of confusion in FCC indecency policy, let’s look at some places where we might take...
Are Your Stations Getting Auto Dealer Crumbs?
Borrell Associates on Tuesday will release its annual outlook on automotive advertising. As a "sneak peek" of the latest research from the firm led by Gordon Borrell, the local media industry's leading analyst provided a snapshot of how car dealers allocate their advertising dollars. What does the portrait look like? It's not so great for TV, and it's downright lousy for radio.
Online Video Is All That Matters. To Some.
The number of Americans watching video via computers has doubled during the past year, from 32% to 63%
Fake News? Radio Audience Dwarfs Streaming Champs
The third quarter 2018 edition of Edison Research's "Share of Ear," released Monday, was the focus of a blog post from Cumulus Media and Westwood One Chief Insights Officer Pierre Bouvard. Front and center is data suggesting that AM and FM radio outreach ad-supported audio platforms daily. Really??