Media Info Bureau

Newly released findings from M/A/R/C Research's Horowitz arm shows that one-third of U.S. TV content viewers either borrow log-in credentials or share the costs of at least one streaming service they can access.

Prepare for the unexpected and respond with grace and aplomb with some words of advice courtesy of veteran public relations professional and public speaking expert Rosemary Ravinal. They could help you answer difficult or off-topic questions while safeguarding your credibility.

A survey of more than 95,000 consumers between the ages of 16 and 65 from across the U.S. has yielded fresh insights into brand loyalty as it pertains to select news programming — potentially potent data as the 2024 political advertising season heats up. It presents good news for NBC and ABC.

With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising in its just-released The Future of Media 2024 report.

How will AI affect the ability of people to communicate on a human level? It's a question public speaking coach and veteran public relations executive Rosemary Ravinal tackles by offering some her favorite quotes. They provide insights, she says, into the essence of public speaking and its role as the foundation of leadership.

With CES 2024 set to begin across Las Vegas, a celebrity-backed music service launch linked to Smart TV brands has captured the attention of many industry observers wondering if it is the second coming of MTV, or yet another "share of ear" taking consumers away from Radio?

It's no secret that heritage MVPDs offering cable television service packages to customers continue to lose subscribers to streaming video services. But, just how many internet households have only a pay-TV service and don't use a streaming platform? Very, very few of them, a newly released study from Parks Associates finds.

As the nation rings in the new year, the U.S. Census Bureau has projected what the U.S. population was as the clock struck Midnight in New York on January 1, 2024. It represents an increase of roughly 0.53% from one year earlier.

Efforts to reduce risks posed by artificial intelligence in political advertising expose deeper flaws in electoral advertisement regulation, says American Enterprise Institute (AEI) nonresident senior fellow Bronwyn Howell.

In this column from Rosemary Ravinal, "a potpourri of numbers about oral communication" is offered. Some underscore just how important public speaking is to humanity, she says. "Sort through this assortment and see where you can put some of these lessons into practice to improve your own speaking."

With much conversation about generative artificial intelligence allowing radio stations to have "hosted" air shifts via a ChatGPT platform, a nascent tech company is promoting how it can produce a newscast for television — or any streaming platform — fully synthetically. Should TV industry leaders fret, or laugh?

WMC’s “Women of Color in U.S. News Leadership 2023” focuses on women in legacy print and broadcast news as well as the fast-growing digital news sphere and details their approaches for creating more inclusive newsrooms, expanding definitions of news, attracting new audiences, and, consequently, increasing the bottom line.

How do you integrate the concept of authentic voice and personality into your communication style? How does it affect your ability to establish a genuine connection with your audience? How does it elevate your leadership stature? Public speaking coach Rosemary Ravinal has some ideas to share.

The Nielsen 2023 Consumer Survey Report was distributed last week, and the results, based on some 3,000 consumers across the U.S. conducted earlier in 2023, yielded a sentiment about advertisements that undoubtedly deserves the attention of media industry C-Suite executives and CMOs alike.

"You can't afford to wing it no matter if you are the boss, a department head, or a team leader charged with delivering the remarks," public speaking coach Rosemary Ravinal says about holiday speeches and toasts. Here are ways to craft the perfect holiday speech that she says will leave your colleagues feeling warm and festive.