Dismal stock performance is tale of first half
If you are an investor in broadcast stocks and found the first quarter of 2008 disheartening, well it just got
Success Stories: ESPN Radio’s Jim Pastor
It’s time to write a series of success stories about radio, against all of the negative news. What is it that ESPN
Project Reinvention update
Kevin Gallagher and I had a meeting last week with the Media Policy committee of the 4As to give them an update of...
Keeping ahead of the copyright royalty costs
When the Copyright Royalty Board issued its new royalty rates for Internet radio webcasters a little more than a year ago, it set off a rollercoaster ride
Traug Keller: taking the ESPN brand ahead of the curve
Traug is the SVP, Production Business Divisions for ESPN. He’s responsible for all aspects of ESPN Radio
Emotionally Connecting with Listeners: We vs. Me
One key to connecting with the consumer through advertising is by including the consumer in the message
Natalie Swed Stone on the state of radio—Part II
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Michael Savage: Straight talk, unfiltered
Talk Radio Network’s Michael Savage is no stranger to controversy and headlines. However, his show and audience just keep on growing. Why? Because he...
Natalie Swed Stone on the state of radio
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Shared Services 202 – Consolidating Credit and Collections
While we talk a lot about the ways that communications technology can disrupt our traditional business models
Multi-platform sports marketing
Much has been written recently regarding the increasing challenges marketers face in trying to reach today’s time-pressed, mobile, and multi-tasking
Baseball on the radio—a tangible product
Baseball on the radio is the consummate double-play; they were made for each other. Vin Scully, Ernie Harwell, Mel Allen, and Jack Buck are...
Reaching Consumers & Monetizing Web Content
A little over a year ago, AOL embarked on what by any standard was a fundamental transformation of its business model. Instead of a traditional
Content and delivery in the new media world
We spoke with a few TV station news directors about new forms of content gathering and delivery they’re
Keys to a Successful Streaming Strategy
In 1990, I was a wet behind the ears account executive at the Katz Radio Group, and received a call from a media planner who was excited to inform me that his agency had just won the