Natalie Swed Stone on the state of radio—Part II
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Michael Savage: Straight talk, unfiltered
Talk Radio Network’s Michael Savage is no stranger to controversy and headlines. However, his show and audience just keep on growing. Why? Because he...
Natalie Swed Stone on the state of radio
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Shared Services 202 – Consolidating Credit and Collections
While we talk a lot about the ways that communications technology can disrupt our traditional business models
Multi-platform sports marketing
Much has been written recently regarding the increasing challenges marketers face in trying to reach today’s time-pressed, mobile, and multi-tasking
Baseball on the radio—a tangible product
Baseball on the radio is the consummate double-play; they were made for each other. Vin Scully, Ernie Harwell, Mel Allen, and Jack Buck are...
Reaching Consumers & Monetizing Web Content
A little over a year ago, AOL embarked on what by any standard was a fundamental transformation of its business model. Instead of a traditional
Content and delivery in the new media world
We spoke with a few TV station news directors about new forms of content gathering and delivery they’re
Keys to a Successful Streaming Strategy
In 1990, I was a wet behind the ears account executive at the Katz Radio Group, and received a call from a media planner who was excited to inform me that his agency had just won the
Sales Tip: Anything You Can Say, I Can Ask Better
I was reading a column in our local paper, and the columnist said, "My son-in-law should be a salesman
Emotionally Connecting with Listeners
There are a number of different techniques for following these rules and working to build an emotional connection with the audience.
Local news is the engine of small market radio, too
Editorial note: Archived from June, 2007Local news coverage is the lynchpin of successful radio in a small market. In north central Illinois, three radio...
Irwin Gotlieb on moving the media business forward
Irwin Gotlieb is the Global CEO of GroupM, the full service media investment management company
Citizen Journalism: Everything old is news again…
As many news staffs at radio stations have been cut to the bone, stations are increasingly relying on
"TheOne" 50-channel radio receiver to offer "Target Market Broadcasting"
Ludwig Enterprises, Inc, (LUDW) is a Florida based company which is entering the ethnic broadcasting market on a national scale.