At 6:08am on Tuesday, August 2, 1983, an FM radio station with a miniscule FM transmitter licensed to Secaucus, N.J., across the Hudson River from New York, officially changed from WVNJ-FM, a Jazz station barely audible outside of Northern New Jersey.
Today, WHTZ “Z100” remains a force in the New York metropolitan area, and is perhaps one of the most important of the 800-odd radio stations owned by iHeartMedia. The Z100 of August 2, 2023, is a bit different than that of yesteryear. But, paying homage to the station’s past, Editor-in-Chief Adam R Jacobson shares in this column, offers radio station owners today valuable learning lessons in how to cut through the clutter and connect with an audience in ways no other media choices can.
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