Radio: The Great Curator That Isn’t?
Paragon Media Strategies CEO Mike Henry and RBR + TVBR's Editor-in-Chief expand their discussion on millennials
Revenue Management Systems address posting, BXF, Windows 7
In today's Traffic and Revenue Management System Intel Brief, we've gathered some questions from Larry Keene, CEO
CBS Radio’s Glynn Walden: Questions on transmitters
In today's Transmitter Intel Brief, we've gathered some questions from Glynn Walden, CBS Radio SVP/Engineering. We've asked vendors in the space to
Broadcasting stocks continued upward trend in Q2
Despite soft days for the stock market at the end of June, broadcasting stocks were mostly higher in Q2, continuing the strong advance seen since the second half of 2009
TV’s struggle with conversational marketing
"There was a definite process by which one made people into friends, and it involved talking to them and listening to them for hours...
Sales: You’re not doing it right.
If you're talking price instead of profit...
You're not doing it right.
If your prospect doesn't say "great question - no one has ever asked me...
Marketing without words: the power of emotional attachment branding
Most brands are easy to describe. Lexus is about opulence. Harley is about rebellion. Krispy Kreme is about indulgence. But take a look at...
Generation Y wields big influence on fast food sales
Gen Y, made up of consumers in the 16-24 age bracket, make it difficult for any one restaurant to generate broad appeal. Here are QSR rankings:
The new sales paradigm
Here’s the premise many in broadcasting believe– “if radio is to survive and prosper by further developing its brands as successful content outlets that...
Breaking Apart the Purchase Price: A Taxing Endeavor
When RBR+TVBR reports on a broadcast transaction, we report the full value of the sale. When the IRS looks at it, it sees a variety of assets, many of which are treated differently for tax purposes. As attorney Erwin Krasnow of Garvey Schubert Barer explains, the way the total is broken down is important.
The small station exception to the FCC EEO program rules
I recently presented an EEO Webinar to a group of broadcasters. We covered the usual topics that comprise the three-prong approach to the FCC’s...
Facebook to debut real-time bidding for ads
Facebook plans to introduce real-time bidding for advertising on its site, a technology used by Google to more effectively target ads to consumers.
“Facebook Exchange”...
Clear Channel Changes Competition
It's akin to a light switch. One moment you claim that Pandora is not your competition, while you are building a Pandora-like delivery platform...
Emergency preparedness in the traffic department
Emergency preparedness is a big deal when you are a Traffic Manager in an earthquake prone environment. Even if you are not in an...
Practical Ways to Lighten Your Legal Fees, Part 1
By Erwin G. Krasnow, Esq., Partner, Garvey Schubert Barer
In today’s financial environment, it has become essential for business people to ensure that they are...