Media Info Bureau

Radio has the tools to best serve small businesses. Here's how to prevent e-marketers from stealing potential dollars from you

RBR + TVBR Editor-In-Chief Adam R Jacobson can't understand why banner ads are still a thing, since they provide no ROI

Given what YouTube just did about one of its most user-disliked advertising features, will AM and FM radio stations learn to follow

The hottest social media platform for the youngest members of "GenZ" and so-called "Centennials" is developing a tool designed to tell marketers if their advertising efforts designed to drive traffic to specific stores actually bring in these consumers. It sounds like something the radio industry has championed for years. Is Snap trying to take business away from radio, or emulate an "original" social media platform? We have our thoughts on the matter.

If you thought the smart home gadgetry such as the Amazon Echo and Google Home speak-and-do devices were just a fad, think again. Apple just crashed the party with today's introduction of the HomePod. Should radio industry C-Suite executives be rejoicing over the news? News organzations far and wide are spreading the news like wildfire across the internet. CNet perhaps says it best, with its headline sharing the fact that the new HomePod smart speaker brings Siri home. It also makes Siri, like Alexa, a potentially vital friend for radio stations across the U.S.

Prashant Gandhi, a former partner at McKinsey, presently serves as the Managing Director/Head of Digital Payments at JPMorgan Chase & Company. Gandhi penned a thought leadership piece on the things brands need to answer in order to be successful with a "customer first approach." Can radio and TV C-Suite executives glean any insight from this Gandhi's thoughts?

In the view of Media Information Bureau featured columnist Ken Benner, the FCC's cooperation in support of the Alternative Broadcast Inspection Program (ABIP) has always been helpful. "It was my policy to visit the Commission's Compliance Bureau in Washington, D.C., every three years to update my part of the program," Benner says. In this column, he recalls his first such meeting — with then-FCC Chairman Michael Powell.

Nielsen today published its November 2017 cable network Universe Estimates, which indicated an ongoing – and likely worsening – decline in traditional pay TV network penetration rates, led by lower traditional MVPD subscription levels. Brian Wieser, Senior Research Analyst of Advertising at Pivotal Research Group, put on his stethoscope and grabbed a magnifying glass as he perused the latest data and offered his thoughts on the new UEs. His conclusion is right here.

Greater knowledge of linear TV data. Personalization. These are just two of the things Walt Horstman, ‎SVP/GM of Advanced Media & Advertising at TiVo, believes will be big on the minds of everyone in broadcast TV's C-Suites throughout 2018. Horstman shares with RBR+TVBR readers why he's big on these two topics, along with four other key things TV executives will be talking about across the next 12 months.

Have you ever hired a sales rep to "hunt" for new customers, but they simply "failed miserably?" Expert sales coach Barrett Riddleberger knows all too well how much of a nightmare that can be for you, your team, and the gang upstairs in the C-Suite. In six short minutes, you could have a much clearer vision of who to bring in for this important role — and who to shy away from.

"TV now means much more than producing stories for the 5 o’clock news," say two Knight Foundation executives who have teamed to share some key findings from the organizations new study, “Local TV News and the New Media Landscape." In short, television is a key source of news. But, audiences are slowly shrinking. What can your stations do to prevent an audience drain from your newscasts?

Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser has analyzed trends associated with the use of television alongside commercial share trends for national media owners in the U.S. for the calendar month of April 2018. What did he find? Viewing on internet-connected devices surged.

Featured Media Information Bureau columnist Ken Benner is infatuated with government "complexification." We're sure it's not in our dictionary, but it is a fitting word Benner uses to describe something so confusing, you will end up sending a check to the U.S. Treasury out of sheer frustration and lack of comprehension. In this column, Benner tackles the FCC's efforts to improve EEO compliance.

Broadcasters are making big investments in the future of television, pivoting from the sales-dominated culture that has driven success over the past several decades to data-driven, technology-focused people and systems that will drive success in the future.  Although broadcast continues to experience revenue growth, the growth isn’t as predictable as it used to be. 

There's no better media for reaching consumers on a local level than radio ... right? Here's some more ammo to strengthen this argument in an age where digital media is destroying your revenue potential and direct mail continues to siphon those dollars away from your stations. "Any brand, including large national brands, can be local, and local can be anywhere in the minds of Millennial and Gen Z consumers."