Every day is "Whensday"
The new year is an ideal time to adopt an
Radio: Creative answers never tried
I received an email comment from a DOS at a medium market radio station in response to a recent RBR article (Ten Realities For...
An adult conversation about XXX domains
By now, most broadcasters paying attention to “new media” and other internet matters are aware that the new top level domain .XXX is set...
Upping HD Radio signal strengths
The possible rulemaking proposal for increasing power on FM HD Radio signals: What does it mean at the station with engineering and costs involved?
What Kevin Harlan Has Reminded Us About Radio
As the industry gathers in Nashville for the 2016 Radio Show, let's remind the world about the medium everyone is talking about: Radio
Will auto buyers make a flight to quality?
Volkswagen of America and Ford Motor Company came out on top as the corporate leaders for their full line of cars in the latest Total Quality Index(r) (TQI) by
2010 forecasts: Confidence makes its return?
In our yearly forecast from the AAAAs, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads for their 2010
Identify Your Influencers
Get atleast five times marketing ROI increase by identifying influencers. Marketing challenge today is more strategic than tactical. Reality: way most companies market themselves and their offerings simply does not connect
Radio is Gaining First-Time Advertisers
In a time when advertising dollars are being reevaluated and stretched, many advertisers are turning to radio for the first time as a way...
Copywriting best practices: Using humor to conceal a product message
So there I am, doing an emotional marketing workshop for 30 people and trying to remember everyone's name
Planning for back to school opportunities
Shopping list of grade-schoolers is very different from that of college students.. to help the media's advertising prospects RBR-TVBR examines who is buying, and what they
Early look at holiday spending isn’t pretty
is this a picture of the holidays to be or a picture of a holiday that might be? There is definitely room for consumers to rally. Time to be creative in 'Pricing and Promotion' the two 'Ps' work hand in hand to rally reveneue.
Race to the White House 2012: Grading the debaters
The daunting task of unseating an incumbent president can have a profound effect on who among those in the opposition party decide to make...
Proposed 2012 FCC regulatory fees
The FCC has announced its plans to collect 2012 regulatory fees in a filing window to open in September. The total amount is mandated...