Media Info Bureau

Ad intelligence and sales enablement platform MediaRadar has a report that every broadcast TV C-Suiter will want to review. According to its 2018 TV Trends Report (Q1 2018 - Q1 2019), more than 2,000 new advertisers entered the television advertising market.

Featured columnist Barrett Riddleberger, an expert sales training coach, is back with an article on the seven qualities he believes make a great sales coach. "There is a direct correlation between effective sales coaching and sales quota achievement," he writes.

According to the statisticians at National Day Calendar, August 20 is, in fact, National Radio Day. The fact that it took a Tweet from Fred Jacobs for us to know this is yet another pathetic F on the Radio Industry Report Card.

The week of Sept. 23 will likely go down as one of the most contentious ones in the history of the U.S. government, says featured columnist Ken Benner. It began with an excellent speech at the National Press Club by the one person in D.C. Benner has the greatest respect for: Ajit Pai.

In this RBR+TVBR Observation, our editor-in-chief comments on the rise of recording artist Arizona Zervas, an internet sensation who was recently signed to a major record label and is now getting global attention thanks to Radio. His point: Spotify, and Radio, are guilty of lack of external exposure.

A recently released research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?

The worldwide coronavirus outbreak is forcing sports fans to stay at home, leading consumers to be in more desperate need of entertainment content during quarantines. With broadcasting scheduling being left practically barren, an opportunity arises for fans to view digital allegories of their favorite sports, says Futuresource Consulting. They say it is through esports.

The role of a sales executive has evolved, says Alexander Group media-focused change agent Matt Bartels. Today's sales pros require knowledge of new technological skills, and younger pros tend to have them all. However, as Bartels writes in this fresh column, they may not be considering sales careers because they don't see it as a lucrative profession.

In these COVID-19 times, a little feel-good nostalgia could provide some new inspiration and ways to propel growth, even when you think the worst. This involved listening to one of the most-revered Top 40 stations L.A. ever saw. No, it's not 93KHJ. Rather, it's the Rick Dees-era KIIS-FM. Why it was so successful could bring big riches to you in 2022, our editor-in-chief says.

Deloitte’s holiday survey turns 35 this year. To honor the long tradition, it's added new elements to the annual report, including supplemental data from Deloitte’s Insight IQ. There's also an economic forecast discussing the emergence of what it describes as a "K-shaped recovery."

Even as social media companies struggle to combat misleading information on their platforms, a new Pew Research Center survey finds that 53% of adult American respondents receive their news on social media sites “often,” or “sometimes.” And, of the 11 social media sites asked about as regular sources of news in the study, Facebook sits on top.

You've seen it. Your morning show hosts have likely discussed it.  That horribly embarrassing Zoom gone wrong has become the stuff of lore. How can you prevent a repeat of these Zoom fails? Veteran PR executive Rosemary Ravinal has some great advise to share on avoiding your next e-meeting from becoming the latest social media humor vehicle.

Domestic ad spend for the pharmaceutical and healthcare category is forecast to be $11.1 billion this year, WARC notes. What does this mean for brands, consumers and the healthcare system? The research firm took a look, and has this report.

While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming. That's a whopping $1.5 billion not going to broadcast or cable television.

Ranking number one among all advertisers, one friend to Radio aired 85,799 spots in September — up from 73,302 instances in August. That's according to Media Monitors advertising data covering the period between August 1 and September 30, 2021.