Taking Stock With Teens: Technology and Social Media
Minneapolis investment bank Piper Sandler has released its 48th semi-annual survey of U.S. teens in partnership with non-profit student organization DECA, which prepares the emerging leaders and entrepreneurs of tomorrow. Among the findings of interest to broadcast media executives are this demographic's top tech and social media choices.
Emotionally Connecting with Listeners
There are a number of different techniques for following these rules and working to build an emotional connection with the audience.
If I wanted to be a ‘Surfer,’ I’d buy a board
The object of all marketing is to be persuasive. Building a brand involves elements of persuasion and integrity
A technical look at Arbitron’s PPM system
Arbitron’s Portable People Meter (PPM) system is currently replacing their old paper diary system. There are a number of radio veterans questioning
Two Things to Include in Every Anchor Intro
Pay special attention to the first and last line of the anchor intro. This critical story element should start strong, then give an enticing taste of what's to come
The New 35 plus: The Heritage of Identity
Music radio for today’s 35 plus remains, as a writer once said, “remarkable for nothing…except for the marked-ness for which it is remarkable for...
Applying the "Lessons From Conan O'Brien" to Talent Contracts
The Financial Manager’s Perspective: Most of us took note of Conan O’Brien’s $32.5 million settlement earlier this year
Bridge Ratings releases data on who prefers Internet radio
Bridge Ratings, one of the few companies that actively and regularly studies listening patterns to Internet radio in the US, has released a new...
News Web Site Economics 101
Clutter. Ask web developers to look at television station web sites and that is usually the first word out of their mouths. Banner ads zip and strobe around the screen. Long rows of tiny head shots span across
Reinvention Process: Revitalize
Part Five in a Six Part Series: Several weeks ago we started this series on reinvention. With the dramatic changes in the broadcast landscape,...
Aligning IT to your business
How often do organizations design an operational strategy then acquire the systems to support it? Too often decisions that affect IT implementation and execution...
EEO self-assessment
The U.S. broadcasting industry is now into the next FCC license renewal cycle. Radio began the cycle last June, and television will start next...
Q4 ’07 trading: Radio takes the lead
For the first time in 2007, radio deals dominated a quarter. Over $1.7B was committed to radio station transactions in Q4, compared to only $622M invested in television stations.
An Important Audience-Research Agenda for 2012
The event brought together some 200 researchers and other industry professionals
Taking advantage of a vacation
Everybody is ready for a vacation, right? They are actually believed to improve productivity – everybody needs a chance to recharge their batteries, something best