Media Info Bureau

ATSC 3.0 datacasting brings the one-to-many delivery of broadcasting to the one-to-one world of wireless connectivity, just as the Internet of Things gathers steam. This means steady, low-maintenance dividend-like revenue streams for broadcasters, and capital expenditure relief for wireless carriers.

New findings from Pew Research Center debunk as myth the fiscal troubles at over-the-air TV station groups throughout the COVID-19 pandemic. Yes, ad revenue was down in Q2 for five broadcast TV companies Pew examined. But, this was cushioned by a most controversial revenue generator, one that the ATVA and ACA Connects despises.

Four years ago, the AEI played a key role in establishing a policy and regulatory path for an FCC under Republican Party control, led by Chairman Ajit Pai. As AEI visiting scholar Mark Jamison looks back on the Commission's Trump-era actions, he believes Pai will be remembered "as one of the most consequential Federal Communications Commission chairmen in history."

A big hire at Cumulus Media prompted our editor-in-chief to access the TuneIn app, and start streaming one of its stations. That's when something struck us: How did we know that we could stream WDVD on TuneIn, and not Radio.com or iHeartMedia? This only begs the following question: Why can't the industry unite and support Radioplayer?

Over the past decade TV has been changing gradually, but it’s truly in the past year that it has suddenly transformed. As Justin Fromm, head of research at LG Ads, sees it, "To keep up with how consumers use their TVs, advertisers must shift how they think, plan, and buy TV."

"Those who utilize these technologies and end-resulting capabilities can more fluidly understand their audiences, how those audiences are reacting to creative content and ultimately drive attribution models resulting in real-time, data enhanced and directional outcomes." That's the conclusion of AdImpact VP John Link, who offers an exclusive thought piece for RBR+TVBR.

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences, largely known as loyal cable and satellite television customers, are increasingly opting to cut the cord.

Who knew that Bauer's Absolute Radio would turn the clock back by more than 45 years to do something today that U.S. operators should mimic? They're holding a contest that's all about "You." It's been more than 45 years since U.S. radio put a focus on "You," and a rekindling of that effort is sorely needed.

Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets as determined by Zenith will expand by 7.6% in 2022 and 5.0% in 2023. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.

Questions open a gateway for trepidatious others to chime in with their own inquiries. As such, public speakers in person — or using Zoom — should always have questions at the ready that are designed to engage the audience. "It’s a great way to break the ice and spark curiosity in others," PR veteran and "Zoom expert" Rosemary Ravinal says in this new column.

To identify the most ethnically diverse places in the United States, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity. Here's what they found.

Michael Nathanson, Senior Analyst at MoffettNathanson, admits that his Wall Street advisement house has painted "a grim picture" about the current state of linear TV thanks to accelerated cord cutting trends. Now, he laments, "We darken that picture even more." Brace yourselves.

Linear television can leverage its strengths in creative opportunities, data analytics, and live events to maximize advertising revenue in the digital age. This is especially so now, says Beatgrid founder Daniel Tjondronegoro, as streaming competition no longer sits in its “ad-free ivory tower.”

In this exclusive column, Bitcentral COO Sam Peterson examines the opportunities available to broadcasters by leveraging their archive content in the cloud while providing helpful tips on how best to approach the task of converting mountains of tape to video files.

No matter where you are on your journey as a public speaker, there’s room for improvement, says veteran public relations professional and public speaking coach Rosemary Ravinal. In this column, the Miami-based thought leader offers tips based on prior submissions on how to tackle public appearances across 2024.