Email marketing for media salespeople
In addition to those spots-and-dots you've been slinging, most of you have also been tasked to make sales of digital advertising products like web banners, pre-rolls, streaming spots
Small broadcaster was big winner in Q1
The smallest publicly traded broadcasting company of all led the way in Q1 of 2011. The stock price of Debut Broadcasting, which trades over...
Stocks cooled in Q2 as recovery expectations wavered
RBR-TVBR Exclusive:
No one is saying that the US economy isn’t getting better, but it isn’t recovering as quickly or as strongly as many analysts...
Robert Wuhl takes Sports Talk up a notch (audio)
Robert told RBR-TVBR all about his radio show, how it
It’s “Cookie Time”! How to Take Advantage of The Great Window of Opportunity for...
It's budget time and the Yellow Pages loss is our potential gain. Dogs believe that all food is potentially theirs until it's actually eaten...
Political Broadcasting on Public Television
By Gregg P. Skall, Womble Carlyle Sandridge & Rice, LLP
On April 12 the 9th Circuit United States Court of Appeals rocked the public broadcasting...
Why radio needs to sell with co-op now
RBR-TVBR exclusive: Radio lags other media – badly – in local online revenue. In 2011, Radio got only 1.8% of local online dollars vs....
Demystifying the Equity Term Sheet
By John R. Brooks and Erwin G. Krasnow, Esq.
Congratulations! Thanks in large part to your following the practical pointers we gave you on putting...
Confidence continues to edge upward
The latest BIGinsight economic soundings found consumers feeling slightly better about things in August 2012 than they were in July 2012, and they felt...
Who is paying for political ads; why you should care!
Are broadcasters required to “investigate” and announce the true identity of those who fund political action committee ads?
Two years ago, the Supreme Court struck...
Steps to Take Before Agreeing to Buy an FM Translator: Part 1
By John M. Pelkey, Garvey Schubert Barer
With the FCC on the cusp of accepting applications for new LPFM stations, even less spectrum will be...
Five Questions with Jim Winston
Despite many obstacles, National Association of Black Owned Broadcasters Executive Director Jim Winston is confident that improving the diversity of ownership of America’s airwaves...
Shopping for the Right Communications Lawyer Part 2
Choosing a communications lawyer is a major decision for current and prospective owners of radio and television stations. Yet, too often
Finding the radio faves of your middle-aged TV audiences
We’ve looked at where younger television fans go when they’re tuning in their radio, and now it’s time to take a look at the...
How Diddy will change the music TV landscape
Revolt TV’s entré into music television made a big splash, but P. Diddy – a cultural curator of our generation – must understand how to attract Millennials and keep their attention or risk becoming inconsequential with the likes of Fuse TV and MTV2. Revolt TV’s timing couldn’t be better. We are at the pinnacle of where social media, technology and music intersect. Millennials are excited about “emerging artists” and getting the latest news on their favorite artist or band. They are listening and watching on a range of digital devices. They love to let other people know who they are listening to and have dozens of channels to disseminate that information. This trifecta of activation gives Diddy an amazing starting-point for his channel. But just throwing a channel up on the dial and putting Diddy’s name behind it isn’t enough.