A look into Gordon Borrell’s alarming crystal ball
If you think things are looking good for traditional media, you are not on the same page as Gordon Borrell.
Got Stress? Think Like A Cow
Sales expert Barrett Riddleberger, as he is wont to do, has stepped back from the process of selling...
How to Create a Data-Savvy Sales Team
How advertising is bought and sold is undergoing a paradigm shift.
PPM Nielsen Hits Just Keep On Comin’
Broadcast Connector's Clark Smidt reviews Nielsen Audio markets, formats & clusters.
Avoid The Pitfalls of the Family, Friends Bank
Getting loans from loaning from family and friends can be a perilous.
New FDA Tobacco Rules Affect Your Ads
Womble Carlyle Gregg Skall untangles how new FDA e-cigarette rules can affect your advertising.
Why The Right Thing is Right
The political rhetoric is wearing out Michael DeLier.
Thoughts About Radio, From The 21-Year Old
Two 21-year-old Radio Show attendees discuss how radio plays a minimal role in their music listening, and what can be done
What the Election Results Mean for Advertising
Gaining a more granular understanding of what policies the Trump Administration is likely to pursue is Task One for 4A's
Is ‘Net-Connected TV Penetration Maxing Out?
The penetration of Internet-connected TVs among U.S. broadband households has grown from 50% in 2013 to 74% at the end of 2016
Ten Great Spring Reads That Can Boost Your Sales Wisdom
Barrett Riddleberger is a sales trainer who has invested the last two decades of his life helping salespeople and sales leaders become more successful. In this Media Information Bureau column, Riddleberger offers a little "spring reading," with the 10 books that he recommends the most to people seeking new inspiration in their sales career. Only one of these books is about sales.
Here’s How Ad-Strong Google and Facebook Really Area
As noted by the IAB, digital advertising is the No. 1 advertising medium in the U.S. According to eMarketer, TV advertising came in at $71.3 billion. Recon Analytics cannot underestimate the significance of this event, and in this Media Information Bureau intelligence brief, notes that advertisers demanding efficiency and effectiveness measurements "have voted with their wallets to make digital advertising the biggest spend category." What does this mean for you?
The FCC Chairman’s Good Faith Efforts
On Saturday, June 10, FCC Chairman Ajit Pai stopped by a Wyoming Broadcasters meeting and said, in part, “Last month, the FCC launched a comprehensive review of our media regulations. Our goal is clear: We want to figure out how to update our rules to match the realities of today’s media marketplace." In the view of Media Information Bureau columnist Ken Benner, this isn't the first time such FCC efforts have been attempted, only to be destroyed with the well-funded lobbying of Members of Congress.
Cable Outpaces Broadcast for Viewer Attention
That's the attention-grabbing headline plastered on the promotional announcement for the release of the latest Quarterly TV Attention Report from TVision Insights. The TVision report seeks to tell advertisers which demographics truly engage with television, which TV shows hold viewer interest, and which brands combine engaging content with effective media planning in order to garner the most attention. The Q2 2017 report yielded three key conclusions.
How To Address A Non-Compliant ‘Mock’ FCC Inspection
A RBR+TVBR reader reached out to featured Media Information Bureau columnist Ken Benner, recalling how he inspected nearly all of Alaska's broadcast radio and TV stations as an independent Alternative FCC Compliance Certification Inspector. "It was clear from the start of our conversation that my best interests were not intended by this person," Benner says. But, he listened, as this reader inquired how Benner could "certify" a station that was recently the recipient of a Notice of Apparent Liability for Forfeiture from the FCC. Here's what Benner had to say.