Media Info Bureau

RAB’s Erica Farber has followed a path to her current post from what will be a familiar starting place for a lot of radio professionals – she was handed a phone directory and told to get started. Today, she is stressing the development of all available revenue streams as the key to radio’s growth, and urges strong efforts to attract the young, not just as listeners, but more importantly as employees.

Chasing your older radio audience across the dial Where do your core listeners go when they are listening to a different station? We have the answer to that question, and today we will apply it to the audiences of older-skewing format. Exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics makes this possible. There are a number of strategic things you can do if you know where your wandering audience has wound up.

Unfortunately it is not your client’s problem. Commission structure change? Not their problem. Your problem, find more clients to make up for it. No new events this year? Not their problem. Your problem, create a new event to provide value for them. Need an increase in rate? Want their help to hit your budget? Etc Etc Etc!

At the end of 2013, more than 60% of the U.S. population owned a smartphone. The latest research showed that many of them are actively researching local businesses on the fly. That led Martin Kristiseter, today a senior VP at Marketron Digital, to pen a Media Information Bureau column that concludes Radio, whose audiences are predominantly local, can play a huge role in leveraging mobile to help local retail. In turn, mobile, which is far-reaching, can boost local radio. We revisit Kristiseter's column more than four years later, as his advice still holds true today.

Pioneers get shot. While there are many who counsel entrepreneurs to “embrace failure” or “be true to your passion”, most of the time entrepreneurs who pave the way with a new business model or even just a new business feel all alone and vulnerable. Of course, with greater risk there is greater reward and everyone knows that, but let’s be honest – most people are risk-averse. It’s much more comfortable to take a path that is well-worn. So, it’s no wonder that getting radio advertising prospects to commit to a test or a campaign is so difficult. They are terrified of something “new and unproven” or wasting their precious marketing resources. As someone who has seen the radio industry up close for more than 30 years, I have some advice for radio station sellers:

Have you heard about the revolution that is sweeping the business world? This one doesn't have anything to do with stock options, profit margins, quarterly revenues, or meeting earnings. This one is a community of people that have decided the way of sales in the future has a new mindset.

Here are five tips I learned after launching my Personal Brand I wish I knew before I did! I hope they help you jumpstart your journey in creating separation points from the competition in your career.

Whether broadcasters like it or not, programmatic advertising buying is already here and is only going to

Employees are a powerful asset when they are free to be great.

Just about any way the data is sliced, June is in last place

Mike DeLier says newsrooms should follow the money trail of "the jetsters".

Customer experience expert Joseph Michelli tells managers what to look for before clients walk.

Gary Cavell and Erwin Krasnow highlight regulatory compliance matters that have a technical side.

A May 2016 FCC report finds nearly 100 FM stations and close to 75 AM stations shown as silent for at least two years.