Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
News TV, Consumers and Retail
The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of
Selling CPM: How to kill local media
Key take away for local media and the NAB, RAB, TVB and the NAA: YAHOO! relied heavily on page views, commodity content and CPM
How the KBLX sale to Entercom came about
Even as a bankruptcy court auction named YMF Media the new owner of Inner City Media Corporation’s radio stations, Entercom was already in the...
Consumer confidence slips in May
The BIGinsight Monthly Consumer Survey was one of the many that registered flat levels of confidence for a period, but now it has started...
Community station WQNA to stay on air
Community radio WQNA-FM Springfield, IL will operate for at least another year, reports the State Journal-Register. The executive council of the Capital Area Career...
What broadcast TV fans watch on cable: Young demo edition
Unfortunately, just because one of your loyal fans is watching something on television doesn’t mean they are watching your station. There is a whole...
Toothless Commercials Don’t Work
RBR-TVBR Exclusive: I’ve been hearing salespeople complaining about their clients turning up their noses at effective advertising campaigns, opting instead for cliché-infested spots that...
IRFA: Radio industry angst, online and off
It was supposed to be a get-together for discussion of the "Internet Radio Fairness Act," with the main topic concerning how much money should
Building a marketing communications strategy
If you're a start-up or small station that believes marketing communications strategy is an ideal just for huge corporations or conglomerations with a large...
Seven Questions with Mary Quass
There are more similarities in the large and small markets than differences. We must serve our community, listeners, and advertisers in both
Cable destinations of older radio fans
Here is the final group of radio charts in our massive hunt for radio fans when they’re surfing channels on the local cable system. We’ve looked at young and middle-aged audiences for both radio and television and next week we’ll check out older TV fans. To do this, we tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful.
Marilu Henner: “Life, Love, Laughter”
Sun Broadcast Group launched the entertainment and lifestyle oriented “The Marilu Henner Show,” hosted by Marilu Henner
Need help seeing things a little differently?
Recently, I attended my first Techonomy Conference. Beyond the awesome venue, Dove Mountain outside of Tucson, Arizona
Ad sales management, 10 tips for success
There are hundreds of factors that contribute to being a great ad sales manager. There are ten common "traits" I have observed in highly effective ad sales managers. When I am hosting ad sales management training we spend considerable time looking into each of these "traits" to refine them or find them in each ad sales manager present. I invite you to explore these "traits" with me and see where you might grow from here: