Connecting to Video: The User Experience
In March 2009, the Council for Research Excellence (CRE) issued the initial findings of its landmark Video Consumer Mapping (VCM) Study, a
Tips for working with agencies on improving your DSO–day sales outstanding
What happens when we stop thinking of advertising agencies as our adversaries in the collections process? The answer is that there
What the users say…
In today's Intel Brief on Traffic and Revenue Management Systems, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic...
Media Outlook 2012 — the Financial Manager's Perspective
With so much uncertainty about what the economy will look like over the next several weeks, let alone months, how can we develop any...
Maximize success of your ad sales and traffic conversions
We have compiled a quick hit list of the 5 major steps you should consider to ensure success
No Fakery In Radio, TV Spots
Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day
Deconstructing The TV Commercial Pod
Viewership drives advertising dollars. The more viewers the more dollars. We try to find the most cost effective programming that delivers the greatest bang for the buck. But revenue is not driven by the totality of the eyeballs but rather the placement of those eyeballs within the commercial pods at the exact right moment. When it comes down to it, this columnist says, television is all about the pods.
Broadcasting stocks gained again in Q1
It wasn't on the order of the run-up in the second half of 2009, but radio and television stocks still posted strong gains in Q1 of 2010. With the advertising
Social Networks – the Thin Line Between Informing and Annoying
Ten years ago, blogs were the rage. Everyone from the CEO to the custodian launched one, chronicling every scintillating step of their daily routine. But the harsh reality of blog life quickly
Overcoming the hijackers: How to retake control of your local direct rates
“Our market’s different,” says the manager of a medium-market station. “Increased competition, the bad economy and little agencies are driving our local direct rates...
Traffic and Rev Mgmt Systems: Part 2: How Mac-compatible are they?
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Emotional marketing best practices: Building brands for widely diverse audiences
Many people judge the power of a brand by its ability to generate breakthrough creative, but the brands that impressed me most are those...
Inflate your brand awareness
Consumers are so busy rushing from one place to another to the extent that it’s is more and more difficult to stand out as...
The 2012 Network Radio Upfront: DG/WW1 merger, digital on the radar
In RBR-TVBR's annual network radio upfront report, we ask top media agency buyers and sellers in the space for their take on next year’s...
A new format idea for FM
We’ve heard of some Indie Rock HD multicast stations like 98 Rock’s Indie 97.9 (WIYY-HD3 Baltimore) and some stations that highlight indie and local...