Media Strategies: Manager's Business Report debuts!
This is your lean-back learning experience featuring an ongoing curriculum to help executives 'catch up' and become competitive in today's 'New Media'
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 2
Promotion (Television Advertising) the impact of large scale television advertising on
Promotion best practices for holding audiences into late news
What can you do to hold an 11pm audience into the late news? 1) Make sure your prime topicals are flawless. Remember that more...
Tim Spengler, Initiative North America
Tim leads Initiative’s North American channel activation efforts and oversees the unification of all buying departments including national
How To Prep A Simple Public File
Public Files are the one area that involves substantial FCC fines, fees and forfeitures. Our "cheat sheet" will help you save your money
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
Spot Monitoring Systems: The latest features: Part I
In this Spot Monitoring Systems update, we asked Kim Vasey, GroupM Senior Partner/Director of Radio (GroupM encompasses Mediacom, Mindshare
Challenges and solutions for radio, television newsrooms–Part III
RBR-TVBR has asked newsroom and news production software providers to provide solutions on issues/needs that today’s modern newsroom staff faces. Today, we find out...
The 2011 Radio Upfront: What are clients asking for?
Radio take note from the money ad agency players: Digital will be part of the conversation for most clients including mobile, social networking. Follow the content, advertisers want to be embedded in content any way our consumers use it.
Get the most of trade shows and conferences
For several years, companies have been cutting back on the amount of trade shows and conferences that they participate in. Stations have also been...
Cashing in on consumers with radio
Three formats completely dominate the results on the high end
Top 40/Pop, Consumers and Retail
If you’d like to have access to younger women, this is the format group for you! It is the number one
Word-of-mouth is my best advertising (audio)
From our September, 2011 Manager's Business Report (MBR): How often have you heard those words spoken by an advertising prospect? What do you say...
Looking beyond holidays events into 2012
From our December, 2011 Manager's Business Report (MBR): We looked at a BIGnsights/National Retail Federation chart of spending plans for Valentine’s Day 2011, and...
Battle for the Senate 2012, Spring edition
Here’s a look at Senate races as of May 2012. Control of the legislative body hangs in the balance, and there are plenty of...