New emergency alerting system offers direct benefits to broadcasters
Across the country radio stations provide the voice of the people and a voice to the people. From talk radio to popular music, radio broadcasters share a common thread regardless of
2010 Planning Essentials: Get Your Mobile Strategy in Order
It doesn't take a crystal ball to know that the web is moving to mobile devices. The US mobile web audience grew by
Letting your hair grow and getting engaged…
Just as the market was tanking in ’08 and with ad dollars as scarce as a “sales rep staying around for a year” I started growing my hair because I too, along with 15 million other people
Proposed FCC Regulatory Fees – Changes for 2010
This year may bring an historic moment – the first time since their advent in which regulatory fees will not have risen. Despite all the harsh things being said about Congress recently, its annual FCC appropriations act specifies that the 2010 fees to be
UK companies pair up to give listeners what they want
An occasional complaint about online music services is the lack of live news and information. Two British radio companies, one a broadcasting stalwart and the other an online startup, have joined
IAB claims Internet radio as its own with new report
While broadcasters gathered in DC last week, digital folks were in NYC at the Interactive Advertising Bureau‘s annual MIXX Conference, part of Ad Week...
Reinvention Process: Reposition
We are now on part four on the topic of reinvention in a six part series that started several weeks ago. Now is a good time to think of
Details on the Travelers Information Service
Did you ever wonder about those little radio stations along the parkway that offer you traffic tips, or the ones that tell you where...
"Content is King" and other conversation enders
As is typical modern day American media thinking, buzz words have often replaced action. I call them "conversation enders" because they are generally
Billy Bush: Heat up the nights, let's go!
Westwood One launched “The Billy Bush Show” April 14, featuring Access Hollywood co-host Billy Bush. The evening talk and music show, produced by Bush...
License renewal and licensee certifications
Why you don’t want any dead air!: With 2011 coming to a close, it’s interesting and significant to realize that the radio renewal cycle,...
More Holiday ideas for sales
Another year has blown by. Now with the economy so bad, I saw a doghouse with a “foreclosure” sign on it, the dreaded first quarter is on the way, and some ideas are needed to
Can We Modernize The FCC?
Implement a structure that moves away from antiquated silos, FCC landing team member Mark Jamison opines
Automotive Advertising: It's more than just "The Deal"
This series is designed to help you help you get more automotive advertising dollars, even in a recession. Just because the economy is sour...
"Radio Sales 2.0"
How well are you taking advantage of your digital marketing and social media assets? If done well, you can be sure that the results will be increased sales, improved customer service