Media Info Bureau

Today we head to Hollywood for a nice hefty collection of sales tips from famous actors who had no idea that was what they were providing.

According to Executive Coach Vivian Ciampi, many large companies have a communications problem.

There was actually a well-rounded slate of station trading activity

Broadcast Connector's Clark Smidt reviews the Top 10 October Nielsen ratings.

Barrett Riddleberger shares the 3 hats sales managers should wear and why.

Mike DeLier on the significance of Memorial Day.

Alternative FCC Inspector Ken Benner writes about the dangers of making station public files public.

Alternative FCC Compliance Certification Inspector Ken Benner believes egregious legislative enforcement abuse persists

In this guest RBR + TVBR Intelligence Briefing from Karla Jo Helms, the head of a public relations firm, how the media can restore goodwill back into the graces of public opinion is tackled. The author calls on her firsthand experience of protecting revenue erosion while mastering the keys for "CSR for the Broadcast Industry."

After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion

"Steps are now being taken at the White House to deconstruct the administrative state by taking a sledgehammer to the federal bureaucracy." Those are the words from Garvey Schubert Barer Communications Group co-chair Erwin Krasnow, who opines in this exclusive Intelligence Brief that the White House has the power to produce great change at the FCC. The question, as he sees it, is how aggressive the Trump Administration can be.

How are automation and data revolutionizing local TV ad buying? Atlanta-based Videa has some thoughts on the subject. "We offer order stewardship services, and avails are delivered to the buyer in seconds," Videa explains to first-timers seeking to learn more about its client solutions. Now, the Cox Media Group-owned programmatic TV marketplace has released a White Paper that suggests the shift to computerized client solutions is the new norm for any TV sales executive.

There is no question that forms of online and digital media play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.

The FCC recently asked how it should define "advanced communications capability." As American Enterprise Institute senior fellow Mark Jamison points out, that's broadband. He finds this a curious question, "because it presumes that the FCC should define broadband." On that note, he asks, "Don't customers define broadband every day? Why not simply watch what they do?" It's an interesting philosophy any broadcast media company actively using digital platforms should take note of.

Is it true, or false, that the heavier the modulation, the further an AM radio signal will reach? Featured Media Information Bureau columnist Ken Benner says it is a widespread fallacy. Yet, some radio stations remain unconvinced. The result is a cacophony of audio assailants that can perhaps be easily preventable.