NPR
NPR, long known as a news organization, has lately been producing some outstanding digital music offerings. The latest one is their 24/7 All Songs Considered Stream. Launched to celebrate the tenth anniversary of the
Social media's value extends beyond ad sales & CRM
The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...
Secrets from the creative side
Here are five points I presented at the Business School at the University of Richmond awhile back to help Business students understand some factors they may not have learned in class
Sustainability in Traffic
Being green and the impact on the environment is getting a lot of attention. How environmentally friendly are your processes? Are they configured to...
Q4 ’07 trading: Radio takes the lead
For the first time in 2007, radio deals dominated a quarter. Over $1.7B was committed to radio station transactions in Q4, compared to only $622M invested in television stations.
Why CBS Radio's Valerie Blackburn is a "Person to Watch" in 2012
During this time was to create the role of market controller, which was new to the industry
Taking advantage of a vacation
Everybody is ready for a vacation, right? They are actually believed to improve productivity – everybody needs a chance to recharge their batteries, something best
Why Digital Trust Issues Are A Radio Win
Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?
Broadcasting stocks soared in Q3
If you bought a pile of radio and TV company stocks early this year, you’re now rolling in dough. Lots of pure play broadcast companies have posted
Hispanic Radio and The Hispanic Radio Upfront – Part I
In today’s RBR-TVBR’s Intelligence Brief, we take a look at the annual Hispanic Radio upfront – and the Hispanic Radio marketplace in general. While...
YES is best but a NO is good too
When you
RBR-TVBR Fearless Forecast for 2011
As we have noted on many occasions, here at RBR-TVBR we are better at writing about what happened than we are at guessing what...
Get ahead of the curve on holiday spend trends (Video)
Easter, Mother's Day and Father's Day will see over $37 billion dollars spent by consumers. Key categories is your bench mark for local ad dollars
The Digital Newsroom: Part 3
We got to where we are today over time, gradually reinvesting in a pay-as-you-go strategy. We invested in online and the radio newsroom, growing...
Making a Groupon-style revenue sharing work for your clients
Groupon is making billions...so why aren’t you?—Part III. Revenue sharing programs for radio stations enjoy remarkable success because of this simple idea: folks love...