How social media helped me build a bridge
If you told me one year ago that I would be invited to participate on a Hispanic PR conference panel featuring the “top guys in social media,” I probably would have
Crazy like a Fox – When Diluting your TV Brand is the Best Strategy
Blatant Brand Dilution? For a generation the rules of TV branding have been clear and unequivocal
Social Media and the Public File
It has become clear to broadcasters, both radio and television, that their medium has become interactive. Broadcast signals, of course, remain viable, but with increasing success broadcasters
Bubba's a big deal for Internet radio
Bubba The Love Sponge has left satellite radio in favor of Internet radio. In case you
Ten realities for radio
When it comes to digital strategies, traditional media has been slow to embrace the opportunity...radio lags farthest behind in adapting a coherent digital strategy and
Don't forget me when you're gone
As well as being a lyric from the soundtrack to that 80’s classic movie The Breakfast Club, the title to this post is also...
Tim Spengler, Initiative North America
Tim leads Initiative’s North American channel activation efforts and oversees the unification of all buying departments including national
2012: 10 Habits of Profitable, Local News Sites
We monitor a variety of local media websites in markets large & small. They’re a mix of Newspaper, TV, Radio, Hyper-local, and other local...
Broadcasters Will Start Selling Like Microsoft
Today TV content is pushed into the household without a consumer feedback loop. As television becomes response driven -- through interactive television
Spot Monitoring Systems: The latest features: Part I
In this Spot Monitoring Systems update, we asked Kim Vasey, GroupM Senior Partner/Director of Radio (GroupM encompasses Mediacom, Mindshare
Challenges and solutions for radio, television newsrooms–Part III
RBR-TVBR has asked newsroom and news production software providers to provide solutions on issues/needs that today’s modern newsroom staff faces. Today, we find out...
The 2011 Radio Upfront: What are clients asking for?
Radio take note from the money ad agency players: Digital will be part of the conversation for most clients including mobile, social networking. Follow the content, advertisers want to be embedded in content any way our consumers use it.
Get the most of trade shows and conferences
For several years, companies have been cutting back on the amount of trade shows and conferences that they participate in. Stations have also been...
Cashing in on consumers with radio
Three formats completely dominate the results on the high end
Top 40/Pop, Consumers and Retail
If you’d like to have access to younger women, this is the format group for you! It is the number one