Media Info Bureau

Years ago, the April/May Arbitron book was essential for advertising across the rest of a year. Today, in the top markets, monthly ratings reports have erased that paradigm. And, as we welcome the first day of summer, veteran consultant Clark Smidt offers up an exclusive review of what Nielsen Audio is telling us about radio's sell-ability, by format.

The "dominant marketplace power" of a handful of digital technology platforms puts local broadcast stations at a competitive disadvantage for advertising revenue. And, the NAB claims, it "impedes broadcasters’ ability to effectively monetize their own content online." Those comments appear verbatim in a Congressional filing submitted by Gordon Smith.

Sinclair Broadcast Group's RSNs may be the subject of much concern from Wall Street analysts and shareholders this week. But, broadcasters are poised to take the monetization of sports content to a new level. That's according to Oliver Botti at Fincons Group, who offers this exclusive Media Information Bureau report.

A new report studies the media landscape in 2020, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics.

Hispanic consumers are gaining more confidence in the nation's economic outlook and their own finances as COVID-19 vaccines become widely available and government support helps hard-hit households recover from the devastating pandemic. That's according to new research from Florida Atlantic University.

Whether on Zoom or in person, it is easy to lean on filler words or word whiskers, as they are often known. They become verbal crutches that we use either consciously or unconsciously when we are nervous, get rattled or are not sure about what we are saying. PR pro Rosemary Ravinal offers some steps on how to eliminate these pesky word whiskers.

PR expert and public speaking coach Rosemary Ravinal once asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.

The recent press about General Motors (GM) investing in the minority-owned "media ecosystem," while warranted and overdue, still treats all "minority" owners as Black or Hispanic. That's the theme of this Letter to the Editor from the President of In-Language Radio, Jamie Arbona.

RBR+TVBR Editor-in-Chief Adam R Jacobson paused from CES 2022 coverage on Thursday to speak with JW Player CEO Dave Otten for the latest InFOCUS Podcast. The topic: Nielsen's just announced Streaming Signals product, and why targeted advertisements are increasingly important for linear media. LISTEN HERE

What a difference a year makes. "While 2021 results showed, in aggregate, that the ratio of ad spend to GDP rose to 1.26%, the highest level since 2006, there is a growing sense of doubt about the sustainability of these trends in the long run." That's according to respected Wall Street watchdog Michael Nathanson.

What does the future viewing experience look like? That was the subject of a globally delivered webinar presented on Wednesday by the data analytics and media research company.

For communications, media and public relations pro Eric Yaverbaum, a public relations crisis unexpectedly involving your radio or TV stations can be avoided — even when it involves an on-air broadcast gone wrong. What does Yaverbaum suggest? He offers his insight in this exclusive column penned for RBR+TVBR.

A new report finds that, as the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory to better enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition.

S&P Global Market Intelligence finds that U.S. television and streaming sports media rights payments will likely total $25.57 billion in 2023 across broadcast, cable, RSNs and streaming services. There is a digital trend, and S&P believes it is here to stay. But, what sport was consumed the most in U.S. internet homes during Q3 2022?

At 6:08am on Tuesday, August 2, 1983, WHTZ signed on the air. Today, "Z100" remains a force in the New York metropolitan area, and is perhaps one of the most important of the 800-odd radio stations owned by iHeartMedia. Editor-in-Chief Adam R Jacobson pays tribute to Z100 on its Big 4-0, as he believes its rise, near death, and continued success provides valuable learning lessons for Radio in 2023.