What's television's next business model?
Despite all these new media opportunities sometimes, though, it feels like we are back inside the Internet bubble. Like shuffling cards in a deck. Hearts, we go
Hurricane season has started: The Flood of the Century, Part II
We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led by Chief...
Is Bubba Headed to Internet Radio?
Bubba the Love Sponge has apparently been talking on his radio show about going to Radioio, a well established Internet radio platform that has been around for quite a while. That
The Process of Reinvention – the need to reinvent
Article 1 of a 6-Part Series: It
RBDS: The Forgotten But Useful Technology Standard
It seems that all the attention these days is going to digital media and their potential as competitor or
Closing the gap on discrepancies
Successful campaign management is essential to generating current and future revenue. In radio and TV, we sell time. Discrepancies are not only lost
Great Idea in One Minute: Accounting/bookkeeping services
Situation: Although the April 15th deadline has passed, there are many individuals and businesses looking for new accounting firms. I talk to accountants and...
Radio Wasteland
Perhaps what each station truly needs is a
Pandora Creates High Profile Sponsorship for Brita
Always the innovator, Pandora launched a new ad product last week that gave listeners a first listen to the new Dave
Why Media Advertising Increases Marketing ROI
A new study finds that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%.
Portable Meters: Fact and Fiction–Part III
The Arbitron PPM is currently the most used portable meter with approximately 68,000 PPM panelists installed around the world being utilized for
Getting Back To Basics In The C-Suite
When there’s a lot going on, we often push the fundamentals aside and forget the basic skills that have been part of our success. Project management has been a central part of Michelle LaBrose's success from the beginning of her career. So, when the founder and "Chief Cheetah" of Cheetah Learning is faced with new challenges, she remembers one acronym: "IPEMC."
The Role of Traditional Media in Social Media Campaigns
Facebook may have enough users to be called the third largest country in the world, but a very small portion of their citizens are visiting your client
Why this "DRTV" agency is bullish on radio
If you haven
Why 100% Commission is Killing Radio
100% commission is killing radio. Now, before you get all in a huff saying this guy doesn’t know what he’s talking about: I’ve been...