Comcast Brings Advertisers ‘Actionable Insights for the Modern TV Advertiser’
A new, annual cross-industry report has been released from Comcast Advertising, and its aim is to provide "a unique view" into the current viewer landscape and mesh it with that of media buyers and ad sellers. We take a peek at the findings, which could prove of interest to broadcast TV companies.
The Power of Saying More with Less
By popular demand, Miami-based "Zoom expert" and veteran public relations and corporate communications executive Rosemary Ravinal is back with a new column. This time, she tackles a highly important topic many of us are likely in need of digesting: verbosity in public speaking.
The ROI Of Hispanic-Owned and Targeted Radio
Spanish Broadcasting System (SBS) is seeing success with a "premium content investment report" with marketers — another way the Miami-based company founded by Raúl Alarcón Jr. and overseen on a day-to-day basis by President/COO Albert Rodriguez seeks to distinguish itself from the likes of TelevisaUnivision, Entravision, Audacy Corp., Beasley Media Group, Cox Media Group and iHeartMedia.
Big New Standard Terms and Conditions Due for Digital Advertising
After more than a decade, the standard terms and conditions for internet advertising — first developed in May 2001, updated in 2010 and 2018 — will be "significantly overhauled." That's the message from the IAB, the President/CEO of the 4 A's, and the CEO of the ANA.
Who’s Watching TV Ads? A Comcast Study Seeks Answers
As Comcast-owned FreeWheel sees it, its newly released State of TV Advertising Viewership Report is part of a larger industry initiative unveiled at the recently concluded Cannes Lions festival in France. The goal: to improve the viewer experience.
The Teen Social Media Obsession
A significant percentage of U.S. teenagers report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X, a Gallup survey of more than 1,500 adolescents finds.
Nielsen: Asian Americans Overindex On AVOD
While streaming is undoubtedly the leading platform to connect with Asian American, Native Hawaiian and Pacific Islander audiences, the use of devices widely varies. Viewership of TV-connected devices outpaces traditional live TV by more than an hour and a half a week.
S&P Global Ratings: Significant M&A Challenging, But Needed
What’s in store for the Media & Entertainment sector as we head into 2025? The just-released S&P Global Ratings 2025 Media & Entertainment Industry Outlook examines the sector’s risks, opportunities, trends, credit quality and outlook. Naveen Sarma, who oversees U.S. media and entertainment for S&P Global Ratings, chimes in.
Project Reinvention update
Kevin Gallagher and I had a meeting last week with the Media Policy committee of the 4As to give them an update of...
"Radio's Entrepreneurs… Starting Your Own Business & Networking"
The Mentoring and Inspiring Women in Radio Group will be presenting a panel at the upcoming NAB Fall Radio Show
Must-Have Google Search Skills
Most everyone uses Google search these days, but most people never get beyond the basic technique of putting words in the text box and pressing the search
Five lessons radio needs to learn from Social Media: Part 2 Mobile Strategy
Over the last two to three years it seems the world has moved to mobile -- with iPhones and iPods in the hands of 30
Study shows podcast consumers are unique
The Association for Downloadable Media has released a study on Consumer Attitudes toward Podcast Advertising. Podcast consumers indicated that they
"Issues/Programs List" Requirements – Part I
On April 10, every broadcast licensee should have placed in their public file their issues and programs list for the period covering January 1 through March
The Netflix Effect
What are they thinking? It just seems like foolhardy brand dilution. History is running a competition show, Top Shots. Cartoon Network has a