How To Make Audio Ads More Effective
Audacy Corp. has teamed with Veritonic in conducting a study designed to how to make commercials "most effective," whether they be on broadcast or on-demand channels. What was the study's biggest finding? There are four key features maximize intent to purchase, recall, and brand favorability.
The Art Of Emceeing, Simplified
How do you select an emcee? And if you are tapped to be an emcee, how do you make the most of the opportunity and bring value to the event? This column from veteran PR professional Rosemary Ravinal is designed to alleviate any fears you may have before appearing behind the mic.
Advertiser Activity At Hispanic Media Drives Latino Brand Interest
Six in 10 Hispanic consumers in the United States who participated in a Horowitz Research study believe that if they see a company spend a substantial portion of their advertising dollars on media superserving them, it will positively impact their decision to purchase goods or services from the company.
Timeless Quotes to Motivate Your Speaking
How will AI affect the ability of people to communicate on a human level? It's a question public speaking coach and veteran public relations executive Rosemary Ravinal tackles by offering some her favorite quotes. They provide insights, she says, into the essence of public speaking and its role as the foundation of leadership.
Local news is the engine of small market radio, too
Editorial note: Archived from June, 2007Local news coverage is the lynchpin of successful radio in a small market. In north central Illinois, three radio...
Primer on Media Mixing
I’d like to dispel the notion that traditional media and social media do not mix well together. There’s a widely-held fear of giving the general public access to station personnel (even though it’s the job
Political Broadcasting – From Around the Borders
Interestingly, on the political front, the FEC has just issued a case that deals with a novel question affecting Texas and other border state...
NAB 2010 Preview: Top 10 Online Revenue Challenges of Radio
To help Broadcasters better prepare for the upcoming NAB Radio Show, we
Reinvention Process: Re-Assess
Part Three in a Six Part Series: The past two weeks, we've been covering the topic of reinvention because it's a time of year when companies are planning
Did I mess up at my audition or were they just not hiring?
After reviewing the job openings board for radio and television, Susan eyed a co-host position at a nationally syndicated show. Her resume
Consumer spending, Halloween Next spending bonanza
RBR-TVBR's Exclusive Consumer Retail Research: Back to school is already planned but NRF anticipates a big consumer spend this Halloween. Upper demo consumers spend
The Unselfish News Brand
"Love isn’t something that we have, it’s something that we do.” - Country Crooner Clint Black. Most stations will proudly proclaim they possess a...
FCC Makes Airing Political Ads Much More Complicated
If trying to maintain the required paperwork for political advertising aired by your station gives you a headache, prepare for a migraine of biblical proportions
ESPN Radio’s Mo Davenport
It’s time to write a series of success stories about radio fighting back against all of the negative news. What is it that ESPN Radio is doing that’s working so well? They’re up healthy double digits
Landscape has changed for "American" cars
With Chrysler now merged with Fiat, after having un-merged with Mercedes Benz and then going through bankruptcy, and General Motors now going through