Media Info Bureau

By John M. Pelkey, Garvey Schubert Barer As the date for the opening of the LPFM filing window approaches, the time may soon be here...

Current company: Garvey Schubert Barer Position: Partner and Co-Chair, Communications Group Location: Washington, DC Born: Brooklyn, NY Bred: Fall River, MA (“City of Hills, Mills and Unpaid Bills”) Personal...

Here’s an informative interview that takes a look at how local radio is done today, and how much small or unrated market listeners depend on their local stations for news, entertainment, sports, weather, emergency info and in this case, regional agricultural news. 1-kW KNAB (1140 AM “The Peoples Choice”) Burlington, Colorado, airs an Adult Standards music format and features programming and news from Cumulus Media Networks and Dial Global. KNAB-FM, at 51-kW, features Modern Country music. The station also has a website, www.knabradio.com. RBR-TVBR spoke to the owner and GM, Bette Bailly:

A mobile-TV viewer pays closer attention when viewing video on a smartphone as opposed to a larger device. This may not surprise you. What may surprise you is just how much we have been able to learn about the attention the viewer pays to that smartphone.

Building relationships is the way we are supposed to thrive and not just survive in media sales. “You need to build better relationships.”—Boss to Radio Sales Person…“We have to key in on growing our relationships.”—TV Sales Manager to Marketing Director…“At the end of the day all we have to keep our business alive is our relationships so we better have the best ones.”—Owner of company with a bad product.

The shifting of social media strategy and outlets--the game will never stop changing. The second you might think you have an inkling of how to do something new questions arise. Do I pay for sponsored posts on Facebook?

A couple of years ago a creative director said something to me that I’ve not forgotten. His observation

Brad Deutsch discusses the FCC's role in political ad sponsorship.

Today we head to Hollywood for a nice hefty collection of sales tips from famous actors who had no idea that was what they were providing.

According to Executive Coach Vivian Ciampi, many large companies have a communications problem.

There was actually a well-rounded slate of station trading activity

Broadcast Connector's Clark Smidt reviews the Top 10 October Nielsen ratings.

Barrett Riddleberger shares the 3 hats sales managers should wear and why.

Mike DeLier on the significance of Memorial Day.