Media Info Bureau

There are dozens if not hundreds of media options for advertisers to choose from, many of which have been working diligently for years to provide advertisers with not only proof of their relevance but more importantly, their ability to deliver payback (ROI). To say that the Radio industry has been behind the curve in this area is an understatement. It’s only in the past year or so that the term ROI has become part of the Radio industry’s daily vernacular and only recently has the industry collectively recognized that it must become an active participant in its own “revenue rescue”, via the funding of comprehensive research capable of withstanding the scrutiny of industry research experts.

Aereo couldn't convince folks it was an innocent TV antenna or simple OTT (over the top delivery service) so now they're going to put on the lipstick of the cable companies...yeah, lotta love there! But no big deal, because there is plenty of stuff - good, bad, mediocre - streaming over the air and the new (getting cheaper) 4K Smart TVs are ready for the streams.

Bill Cate is one of the people out there finding ways to do the deals big lenders won’t touch

It may seem obvious that corporations in the broadcasting field need to keep their records in order and up to date. According to communications law experts John A. Knab and Erwin G. Krasnow, it is not only surprising how many fail in this enterprise, but also how much it ends up costing them.

In this age, it is critically important for radio stations to take advantage of digital

Clark Smidt reviews the hot & not from Nielsen Audio August Markets #22-24.

Erwin Krasnow, Doug Ferber & Bishop Cheen debunk the myth

Only one talking head makes the most sense to Mike DeLier - Joe Scarborough.

Mike DeLier is hoping for a knight to ride in & rescue the country after hearing the FBI decision.

Ken Benner’s wife Karen developed a simple means of achieving public file compliance for radio and TV stations.

If you are a sales manager or VP, these issues have likely caused problems for you or others you know.

Over-The-Top video (OTT) has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies

Does the First Amendment care who won the U.S. presidential election on Nov. 8, 2016? Erwin G. Krasnow, the co-chair of the Communications Group of Washington, D.C. law firm Garvey Schubert Barer, tackles this question in a column that delves into fairness, and the First Amendment, and where broadcasters are under a Trump presidency.

If you are thinking about selling your station and want to make sure that you receive top dollar, Erwin Krasnow, the co-chair of the Communications Group of D.C. law form Garvey Schubert Barer, and Doug Ferber, a respected media financial consultant have some recommendations for you to consider before placing your property on the market.

While evidence exists in support of the benefit of contextually relevant advertising in aggregate, its benefits on return on ad spend (ROAS) for digital campaigns and unaided ad recall for TV ads is uncertain. Those are the findings of original research presented today by the Advertising Research Foundation (ARF) at its 2017 Audience Measurement forum, “Modern Measurement: Media, Models & Methods.” Is that good news for broadcast media?