Media Info Bureau

Barrett Riddleberger says superstar salespeople are always networking.

Garrison Cavell and Erwin Krasnow explain on-site station tire-kicking as part of due diligence before you buy.

The 50th anniversary of the Sci-Fi series’ debut led one marketing pro to provide life lessons based on the show.

Learn how the NAB is fighting for TV and radio by again assailing the FCC for its 41-year-old cross-ownership ban

The smartphone may not be as ubiquitous as you think. This may impact your marketing and promotions, and your advertising.

Faced with diminished national buys, fierce competition from such publicly traded large broadcasters as Townsquare Media and iHeartMedia, and a listener pool with a strong appetite for Sirius XM, Radio Woodstock -- WDST-FM in Woodstock, NY -- went to its listeners with a pledge drive not-so dissimilar to one seen on a public radio station. In an exclusive RBR + TVBR INFOCUS report, GM Richard Fusco explains why it was done, and how it can save independent broadcasters across the U.S.

The mid-week news regarding ESPN was bleak: Some 100 layoffs were seen for the sports brand across TV and radio. Yet, one top Wall Street financial analyst says sports programming hasn't lost its importance to traditional TV networks. "As a genre, it represents an outsized source of costs, revenues and strategic leverage between networks and distributors," says this analyst. Learn more about why sports' Power Ratio hasn't ebbed for TV in this Media Information Bureau report.

Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them. That's the key takeaway from a new CMO Council study, aptly titled “How Brands Annoy Fans.” It's also more fuel to the fire of broadcast radio and TV C-Suiters in their fight to win back clients who were dazzled by digital but are now perhaps paying the price for trashing good 'ol traditional media.

With all of the excitement over radio's renewed place in the home thanks to Smart Speaker devices such as the Amazon Echo and Google Home, it still loses — badly — in the one place you're most likely going to sleep and shower that you don't live in: The hotel. Here's what RBR+TVBR's Editor-in-Chief has to say on the subject, and why you should rally around him now.

Any Certificate of FCC Regulatory Compliance is not worth the paper it’s printed on without the conditions upon which it was issued. Media Information Bureau featured columnist Ken Benner addressed this premise with the first such certificate he issued following a station inspection when the “mock” inspection program was initiated. "So how do we document a legitimate certificate of compliance that is required to be posted in the station’s reception lobby so as to be readily visible should an official FCC inspector visit your station?," he asks. That's the subject of this column.

One week ago, attendees at the ANA Multicultural Marketing & Diversity Conference in Miami Beach heard a lot about millennials, and Gen Z consumers. One session was even titled "The Multicultural Millennial Effect - How Big of A Deal Is This?" It's a very big deal if you're a radio broadcasting company, says RBR+TVBR's Editor-in-Chief. But, the spark for this column didn't come from this conference's panel discussion. Rather, it came from Trivia Night at a craft brewery where none of the millennials recognized songs you've probably heard thousands of times. The solution? Let go, and embrace the '90s.

Facebook is at it again, and The Wall Street Journal says there's "reckoning for media organizations" ahead. Why? The curtain is about to be raised on audiences, versus traffic. That's awesome news for radio broadcasters, argues RBR+TVBR Editor-in-Chief Adam R Jacobson. Why? Radio should be the king of meaningful content, and interactivity.

Without addressing the massive, costly, and unnecessarily complex FCC broadcasting regulations, hundreds of additional radio, television stations and translators will soon be silent. That's the opening salvo from the latest column from featured Media Information Bureau columnist Ken Benner. In his view, most of the Commission's "complexification" has resulted in regulation that "in no way serve 'the public interest, convenience and necessity' — the creed of the FCC."

"I must be the happiest, passionate and most peaceful person in radio today ... and I don’t even work inside a radio station." Those are the words of Kelly Orchard, who spent 20 years operating family-owned radio stations and is today a licensed psychotherapist and alternative FCC compliance specialist. In this exclusive column, Orchard diffuses the ticking time bomb of "living with the daily pressure most broadcasters experience." There's a way to get rid of that negativity. Here are her suggestions for how to achieve that goal.

Many tech companies are focusing so strongly on cloud deployments that it almost seems that the answer is "cloud" ... with no one sure of the question. In this Media Information Bureau column, Telestream CMO Chris Osika tackles "the $64 million question for the broadcast industry: How should cloud figure in to the future?"