Media Info Bureau

NBCUniversal's U.S. household addressable footprint is set to expand by nearly 40%. To accomplish this, it has agreed to a newly formed advanced advertising pact with one of the nation's top cable TV service providers. Importantly, NBCUniversal says the deal makes its advanced advertising offering one of the largest offered in the market by a TV publisher.

NAB President/CEO Gordon Smith offered remarks on the state of the industry, and on his year-end farewell from public service, at the association's State Leadership Conference. We're pleased to share them in their entirety.

For the 97 news outlets whose primary domain, its website, averaged at least 10 million unique visitors per month, traffic rose 11% in the fourth quarter of 2020. That's according to a fresh Pew Research Center analysis of the state of the U.S. news media.

More than a year later, Zoom burnout persists as virtual meetings have become a daily fixture of remote and hybrid work environments. This column from Rosemary Ravinal offers a half-dozen ways to combat Zoom fatigue.

How are radio and TV poised to perform in the next five years? WARC, the international marketing intelligence service, has some new intelligence on the subject.

As veteran public relations executive and "Zoom expert" Rosemary Ravinal sees it, some of the most memorable lines from speechwriting use "the rule of threes" to emphasize ideas and increase retention. How so?

Standard Media Index (SMI) took a sequential look by quarter to gauge any particular trends of note. And, it did notice something: Audio ad spend declined in Q1 2022 compared to Q4 2021. But, by how much?

The global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels — the primary obstacle manufacturers struggled with in 2021.

Do you like the sound of your voice? Veteran PR executive Rosemary Ravinal notes, "If you’ve ever taken voice lessons, you’ve experienced the rigor of working with your vocal toolbox. But average folk seldom consider the sound of their voice until they hear themselves recorded on video or audio." If you are someone who squirms when you hear your voice, this column is for you.

TV is the most important influencer at all stages of the purchase funnel. That's one of the top findings in the just-released "2023 Purchase Funnel Study" from TVB, which sought to identify the importance of media platforms in influencing consumers during the purchase decision process.

Global advertising growth is forecast for 3.3% growth in 2023, with inflation driving the increase. But, what does 2024 bring, especially as broadcast media in the U.S. anticipates another big political-dollar windfall? Dentsu provided its analysis on Wednesday, and the data is positive for not only 2024, but for 2025, on a global level.

U.S. advertising industry leaders have kicked off a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation, the ANA reports.

Recently released highlights of a 2023 Horowitz Research survey of African American consumers that are between the ages of 12 and 27 reaffirm decade-long trends that demonstrate how this segment of American viewers overindex on watching TV content.

Minneapolis investment bank Piper Sandler has released its 48th semi-annual survey of U.S. teens in partnership with non-profit student organization DECA, which prepares the emerging leaders and entrepreneurs of tomorrow. Among the findings of interest to broadcast media executives are this demographic's top tech and social media choices.