Media Info Bureau

"Love it or hate it, this is the chart that gets the most attention every year," says noted local advertising analyst Gordon Borrell. "It's basically a barometer indicating where it's going to be sunny, cloudy, or stormy in the local advertising world."

Losing a good salesperson is painful. Sometimes it can be prevented by adjusting how you manage them. This Media Information Bureau installment from expert sales trainer Barrett Riddleberger might prove to be very helpful across your entire sales organization.

At the center of the dispute is STELAR’s compulsory license, which permits satellite providers to retransmit some broadcast signals at regulated prices without consent. Cutting to the chase, Phoenix Center's Chief Economist asks if broadcasters should charge whatever retransmission fee the market will bear.

High turnover. Low sales. Unmet quotas. Disloyalty. Pressure from executives. These are just a few of the outcomes when sales managers fail. In this Media Information Bureau installment from expert sales training coach Barrett Riddleberger, some of the reasons GSMs don't succeed are offered.

A Nielsen investigation has identified six key consumer behavior threshold levels that tie directly to concerns around the coronavirus outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies, and Nielsen is seeing these patterns being mirrored across multiple markets.

How do you evaluate a sales candidate? A resume, background check, and interviews are indeed important elements of your hiring process. However, expert sales training consultant Barrett Riddleberger says one needs to do more than ask questions.

According to just-released data from Nielsen’s Streaming Meter, as of Q2 2020 streaming now comprises 25% of all television minutes viewed. To little surprise, Netflix is the biggest to streaming, followed by YouTube. And, TV broadcast station leaders, it's not a GenZ thing: Consumers ages 55+ now comprise 26% of all streaming minutes viewed.

Are you wasting time and money on sales training that doesn't work? Perhaps this Media Information Bureau installment from expert sales trainer Barrett Riddleberger can help. Here, he offers "10 common problems plus solutions to help you get the most out of your sales training investment."

Although headphones were already trending upwards, COVID-19 pandemic stay-at-home rules has accelerated the adoption. The rise of remote working, remote schooling and the growth of gaming have all made their positive contributions, too. What’s more, there’s further potential from health and hearing augmentation use cases, this Futuresource analyst says.

Monday's global ONE21 gathering offered marketers a showcase of the insights, stories, technology and data into how the entire Comcast NBCUniversal Sky family sees commerce shaping the connection between content and advertising.

Global pay TV revenues for 138 countries have been placed under the microscope by Research and Markets, a British market intelligence shop. What does their findings show, with respect to growth trends? On a worldwide level, revenue increases stopped five years ago. While that's distressing enough, the dip comes as the number of pay TV subscribers rose.

Borrell Associates has released another nugget from its April to late June 2021 Local Ad Agency Survey. Here's what broadcast media executives and sales associates need to know about how this rise could impact their chances of a buy — or not.

During a roughly five week period in 2020, the Walt Disney Co.'s stock value surged to a price upward of $170. The company's shares were buoyed, in part, by Pfizer’s successful Phase-3 vaccination trial and Disney’s second Direct-to-Consumer investor day. Nearly one year later, MoffettNathanson Senior Analyst Michael Nathanson notes, "the stock is seemingly stuck in neutral." What's wrong?

The increased focus on Diversity, Equity, and Inclusion in Corporate America is not going unnoticed among Black, Hispanic and other diverse audiences, a new Horowitz Research study shows. As such, to resonate with the multicultural, "brands need to step up," Horowitz advises. Does the concept of "brand" extend beyond the advertiser to the media outlets themselves?

While the media lifestyles of Gen Z, a generation that has never known a world without internet, are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content. That's the big reveal from a new "State of Gen Z 2021" from Horowitz Research.