Protecting Against the Specter
The specter that hovers over any broadcast transaction is the possibility that someone could file a petition asking the FCC to deny the application seeking the Commission’s consent to the transaction. After what may have been months of negotiation, the swapping of numerous drafts and meticulous due diligence, the transaction may be upended by such a petition to deny.
Strategic Planning: Critical To Sales Success
“Failing to plan is planning to fail.” So, set a date today for your spring 2017 sales strategy meetin
Holiday cards are a waste of time and money
With Thanksgiving around the corner and Christmas quickly approaching, you may be planning an appropriate “thank you” for your clients and customers. Sadly, the hard, cold fact is – if you wait until December to thank your clients, a good competitor has beaten you at least 12 times!
Our Unique Position
We tend to tell our clients a little too much what “our unique position” in the market is. I’ll catch myself saying it from time to time. But here’s the truth when it comes to radio and TV
Utilizing FCC’s resources to stay informed about your station and competitors
Part one of this guide, “Obtaining Information from FCC.gov With
Why Is Accountability A Bad Word?
No matter the size of the media company, one universal truth of sales failure is lack of formal accountability within the sales team. When this Media Information Bureau columnist mentions the word, managers get red and sales people get fire in their eyes. But why? We wait too long, he says.
The Five Second Radio Headline Test
Here's a simple, but possibly painful test to perform on your radio script.
A look into Gordon Borrell’s alarming crystal ball
If you think things are looking good for traditional media, you are not on the same page as Gordon Borrell.
Got Stress? Think Like A Cow
Sales expert Barrett Riddleberger, as he is wont to do, has stepped back from the process of selling...
How to Create a Data-Savvy Sales Team
How advertising is bought and sold is undergoing a paradigm shift.
PPM Nielsen Hits Just Keep On Comin’
Broadcast Connector's Clark Smidt reviews Nielsen Audio markets, formats & clusters.
Avoid The Pitfalls of the Family, Friends Bank
Getting loans from loaning from family and friends can be a perilous.
New FDA Tobacco Rules Affect Your Ads
Womble Carlyle Gregg Skall untangles how new FDA e-cigarette rules can affect your advertising.
Why The Right Thing is Right
The political rhetoric is wearing out Michael DeLier.
Thoughts About Radio, From The 21-Year Old
Two 21-year-old Radio Show attendees discuss how radio plays a minimal role in their music listening, and what can be done













