Media Info Bureau

There are many techniques to counter stage fright. "If you think of your talk as a service or gift you are giving to the audience, you will shift the attention away from you and toward the people in front of you or on a screen," PR veteran Rosemary Ravinal shares in this latest column.

Data for the annual report, which compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, shows progress in the ranks of female General Managers and Sales Managers. But, the MIWs say, the greatest challenge for women lies in Program Director/Brand Manager positions.

Veteran PR executive and public speaking coach Rosemary Ravinal believes there are some common communication habits that may be harmful to the credibility and perceived authority of women. In this column, she offers some solutions.

Just like non-Latinos, U.S. Hispanics are "undeniably drawn to streaming" as Spanish- dominant Hispanics continue to embrace broadcast television. That's the key takeaway from a new research report from Nielsen that puts a focus on how Latinos consume audio and video content.

A survey of more than 95,000 consumers between the ages of 16 and 65 from across the U.S. has yielded fresh insights into brand loyalty as it pertains to select news programming — potentially potent data as the 2024 political advertising season heats up. It presents good news for NBC and ABC.

First-time TV advertisers are achieving "significant and sustained" mid-funnel results once they launch their campaign. That is the big-picture takeaway from a just-released Video Advertising Bureau report that probes some 230 first-time TV advertisers and the all-important ROI they seek when securing an ad buy.