Media Info Bureau

By John R. Brooks and Erwin G. Krasnow, Esq. Spurred by the deep freeze in the credit markets that has closed the financing window to...

There's one constant about the radio industry - its visionaries are myopic. Want to know what they are thinking on any given day? Just...

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at young-skewing radio audiences.

An important insight into the nature of your audience is knowledge of how much money they make, and how

It’s been over eight years since I entered the brave new world of radio sales. Being a young pup at the age of 22 I remember

March 24th: As Jackie Gleason would say, a little traveling music!!! We offer it for radio, vaudeville, Broadway and film performer Belle Baker who became the first person to host a radio broadcast from a moving train, on this day in 1932. That variety program was heard on New York's WABC. Eddie Cantor paid this lady quite the compliment at one time in saying Belle Baker is, "Dinah Shore, Patti Page, Peggy Lee and Judy Garland all rolled into one."

In sales, sometimes the best way to reinforce a key point is to have someone else do it for you. While selling locally, I developed the habit of scouring various trades with eyes peeled for articles that contained quotes by respected advertising executives that pertained to Radio for this reason. Besides lending additional credence to my POV, the quotes also provided an effective way to maintain my visibility between sales calls.

Neil Gallagher says that radio should be eating digital’s lunch.

It is not at all uncommon for a broadcast deal to involved tens, even hundreds of millions of dollars. The fact that the 13...

Another look at the new TV auction value estimates

Broadcast Connector analyst Clark Smidt (www.broadcastideas.com) reviews results for mid-June to

Erwin Krasnow, Doug Ferber & Bishop Cheen de-bunk the myth that a station's culture is perishable.