Media Info Bureau

In this column, GroupM Global President of Business Intelligence Brian Wieser reviews changes relevant to marketers that will occur as the coronavirus crisis evolves. His team specifically considers new ways consumers will spend time, how they will change media consumption and how B2B marketing will evolve.

There's always a way to make something that doesn't look so great look downright peachy when one focuses on the positives. And, that seems to be what some in radio industry have done with new research from The Infinite Dial study from Edison Research and Triton Digital. In this RBR+TVBR Observation, we ask why radio lost the discovery battle to ... YouTube?!

The "P1 Listener," that industry term used to describe the person who listens most to a particular radio station or format, exhibits a largely problematic trait for radio broadcasting companies. There's a "hardware challenge," Edison Research Director of Research Laura Ivey says. Why that is a "challenge" in 2020 is the subject of a RBR+TVBR OBSERVATION.

With the newly established routines of consumers, the colder winter months and increased movement restrictions will further solidify daytime TV as a true work companion, Nielsen believes. In its words, "Understanding these behaviors now is vital, as they can leave a lasting impact on a post lockdown world."

Global marketing firm WARC has released its latest Global Advertising Trends report, with the subject of "Next Generation TV." The study focuses on where ad dollars flowed in 2020. To little surprise, streaming platforms are siphoning dollars, pounds, euros and more away from linear video opportunities.

In the view of American Enterprise Institute Visiting Scholar Mark Jamison, White House control of FCC regulatory analysis is a bad idea. A better idea, he says, is to set transparent standards for such analyses, including public review.

New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% — the strongest rise in more than a decade. We've got all of the details here first!

WARC has teamed up with iHeartMedia for a just-released study on media consumption and audio investment in the U.S. According to the report, "The Investment Gap: Understanding the Value of Audio," domestic consumers spend 31% of their media time with audio. But, brands allocate just 8.8% of their media budget on "audio," let alone Radio.

Speaking at Forecast 2022 on Tuesday, Scott Schober of Cybersecurity Ventures and President/CEO of Berkeley Varitronics Systems soberly shared with attendees of the daylong conference that they will never stay ahead of the hackers. Building on that theme, cybersecurity company Surfshark has new facts that sound new alarms when it comes to online security. They start with e-mail address protection.

WARC's Global Marketing Index has been released. The annual report presents a round-up of the monthly WARC Global Marketing Index published throughout 2021, offering an indicator of the state of marketing worldwide by tracking the current conditions of 1000+ marketers, including marketing budgets, trading conditions and staffing levels.

To little surprise, those between the ages of 18 and 24 are more likely than all adults to cut the cord. But, why? And does this signal a goodbye to "traditional TV" — including over-the -air channel consumption?

We've shopped in their stores, including the unique outpost in the Columbus Circle Station of the New York City Subway. We've seen their advertising ... or have we? In November 2021, Lush Cosmetics voluntarily ceased its activity across four major social media platforms.  Why? There's a reason, and it perhaps presents an opportunity for broadcast media.

During the first half of 2022, beloved kids’ shows are being revived by successful reboots and spin-offs. Programs extend from platforms to TV channels and also explore the audio environment with podcasts inspired by TV series and vice-versa. In terms of contents, trends reinforce and fine-tune existing topics.

Samba TV has released The State of Viewership report that dives into the data it collected between July and December of last year. "The competition for attention is intensifying as more consumers shift viewership not just from linear TV to streaming, but between streaming services at will." What does this mean for broadcast television?

The variety and accessibility of Asian-led content has exploded in response to consumers’ growing interest.  But, how has the Asian American consumer reacted to this growth? Newly released Horowitz Associates data show they're eager to embrace whatever new offering arrives in the U.S.