Media Info Bureau

Globally, the number of subscriptions to online video services reached 613 million, an increase of 27 percent in just one year. Subscriptions to online video services surpassed cable subscriptions for the first time in 2018.

A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.

Of all media, TV's impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined, a new study finds. Who commissioned this rosy report? None other than the Television Bureau of Advertising (TVB).

Multicultural consumers comprise almost 40% of the total U.S. population, yet multicultural media investments make up only 5.2% of total advertising and marketing spending. That's according to PQ Media, which conducted a research study on behalf of an ANA group.

"The Right-Hand Rule of 3" is a simple technique for the Needs Analysis step of the sales process, says expert sales trainer Barrett Riddleberger. "The goal is to maximize the mutual value for yourself and your prospect," he says. "Therefore, when you get a buying signal from your prospect, here’s what you do."

Of the 57 pages of informational handouts Alternative Broadcast Inspector and Media Information Bureau featured columnist Ken Benner also carries with him when visiting every radio or TV station is one that he's pleased to share with RBR+TVBR readers today.

If you're hiring a sales rep to prospect for leads and acquire new accounts, then don't hire this type of person, warns expert sales trainer Barrett Riddleberger. "Unfortunately, they look like a great candidate, so it's really difficult to know from just an interview," he says.

"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.

With the right insights, marketers can create solutions for today, and also shape how their media buy looks. In this Media Information Bureau column, brand strategist Whitney Dunlap-Fowler offers her expert analysis of how the right cultural insights can be best used for one's branding needs.

Don't think "Gen Z" listens to the radio? They do, new findings from Edison Research's Share of Ear study show. In fact, a majority of persons between the ages of 13 and 24 listen to AM and FM radio daily. And, they are doing so on a variety of devices -- including a radio in their vehicle of choice.

What shape is your sales process in? Does it need tweaking? How well do your sales reps follow it? Is it the most effective way to get to a sale? When is the last time you updated the steps or tasks? These are questions expert sales trainer Barrett Riddleberger tackles in this latest column.

Subscription video on demand (SVOD) consumers between the ages 13 and 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content. In fact, more than half of Gen Zers and parents have watched a show in a language they do not speak, with Hispanics over indexing on this trend.

You never know where one can find the freshest ideas that can truly spark a radio station, making it vitally important -- and fun -- for its listeners. One successful FM serving Canada's biggest market has one that every AC, Classic Hits or Rhythmic "Old School" station should consider. Now.

Standard Media Index's Q1 2021 "Anglo Market Report" takes a deep dive into ad trends across North America, Australia and New Zealand, and the United Kingdom but not Ireland. In these locales, SMI finds, combined ad spend has lifted 4% above the total recorded in Q1 2020 and 1% above the pre-COVID Q1 2019 period.

After taking a close look at domestic digital advertising growth, noted media analyst Michael Nathanson uses the word "only" to describe the acceleration in dollars for the GAFAN group.  What does this mean for broadcast media companies set to release their Q2 earnings reports, if Facebook, Alphabet, Twitter and Snap were disappointments to Wall Street observers like him?