What Are The Six ‘Commercial Ruts’ To Avoid?

Five years ago, RBR+TVBR offered commentary from Editor-in-Chief Adam R Jacobson on how the biggest problem with TV and radio spots may be content-related.

On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist’s thoughts on how to make an audio commercial bring greater ROI for the advertiser.

“If your commercials sound like commercials,” he says, “listeners will probably ignore them.”