Intelligence Briefs

Marketers seeking to reach as many Adults 18-34 as possible through an advertising campaign may wish to focus their media buying efforts on both over-the-air and streaming television. That's the finding from a newly released analysis from MRI-Simmons and the Go Addressable trade association.

A new report from Comscore offers marketers some of the key digital and social media trends they may need to reach a digital-first cohort with increased consumer influence — Generation Z — with the right message exactly where they are most receptive to receiving it. 

Xperi Inc.'s DTS unit recently distributed a report that details how in-car entertainment is of "the utmost importance" for 67% of adults — a number that soars to 84% for those aged 17-44. Don't fret, America. The survey was conducted in the United Kingdom. Nevertheless, the findings are telling.

Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant.” That's according to a Pew Research Center survey of U.S. teens.

Key West, Fla., is a locale with a reputation for being weird. Perhaps the only thing "weird" to those in Radio seen across the Independence Day holiday weekend was finding a Classic Rock station's afternoon host and his producer conducting a live remote broadcast, our Editor-in-Chief notes.

Since fall 2021, the nation of Switzerland has been dealing with a slightly more eye-popping scenario for radio listeners than the loss of AM radio access in the car: the silence by law of FM radio stations. Now, the Swiss Broadcasting Corp. is moving ahead with a full shut-down of its MHz-based signals.

Recently released highlights of a 2023 Horowitz Research survey of African American consumers that are between the ages of 12 and 27 reaffirm decade-long trends that demonstrate how this segment of American viewers overindex on watching TV content.

It isn't even June 30, yet our Editor-in-Chief already has a 40-track list of his "Hottest Songs of 2024." While he says it's remarkable and welcoming, the biggest takeaway is that he learned of every song by listening to a radio station. Why then does musicFIRST want to kill Radio, he wonders?

Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. That's a key finding of fresh information released by the National Retail Federation.

Inscape advises in a newly released report that it is imperative for marketers to fully embrace the change, sooner rather than later. But, to fully capitalize on any consumer shift, it’s table stakes that marketers utilize sources of big data for the purpose of accurately and fully measuring these changes.

WARC's latest analysts shows that retail media ad spend is projected to reach $153.3 billion worldwide in 2024. What's fueling the continued growth? "Advances in off-site targeting as commerce data infuses into non-retail environments," WARC says. Yet, Amazon "continues to tighten its grip" on the dollars.

In an age where people in broadcast media, depending on their roles, can work from anywhere there is an internet connection, Resume Builder has uncovered an intriguing desire among those in the overall workforce: they want a hybrid work environment, at the very least.

While streaming is undoubtedly the leading platform to connect with Asian American, Native Hawaiian and Pacific Islander audiences, the use of devices widely varies. Viewership of TV-connected devices outpaces traditional live TV by more than an hour and a half a week. 

PR expert and public speaking coach Rosemary Ravinal once asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.

“No one can seriously expect this Supreme Court to uphold the FTCʼs interpretation,” says Berin Szóka, President of the nonprofit, nonpartisan technology policy think tank. “The FTC may lose not only under modern textualist analysis and the major questions doctrine, but also because its reading of the statute assumes that Congress delegated vast lawmaking powers to the FTC without clear limiting principles."