Intelligence Briefs

You delivered a speech but felt flat. You internalize your disappointment and talk yourself into believing you failed without proof. That’s the post-presentation blues. Pro and novice speakers experience it. How do you move past it? This column from public speaking expert and "Zoom" coach Rosemary Ravinal could help.

Six in 10 Hispanic consumers in the United States who participated in a Horowitz Research study believe that if they see a company spend a substantial portion of their advertising dollars on media superserving them, it will positively impact their decision to purchase goods or services from the company.

Earlier in the week, Michael Nathanson, Mike Morton and Robert Fishman hosted the sixth annual MoffettNathanson Advertising Day, which featured a collection of industry leaders. What are some of the key learnings from the event? For one, "the secular pressure facing Linear TV advertising" has been a subject of increasing concern for the Wall Street media finance-focused investment house.

Zoning out while giving a talk is not uncommon. In this column, public relations and public speaking expert Rosemary Ravinal offers some reasons why heightened self-awareness can be the hidden key to exceptional public speaking.

What gets in the way of excellence when you speak? As veteran public relations executive Rosemary Ravinal sees it, the barriers can be real or imagined, much like the mythological dragons that must be defeated or outwitted to achieve great power or gain good fortune.

You have won an award and will be honored at a gathering of industry and community leaders. Congratulations! How do you craft and deliver a heartfelt award-acceptance speech that people will remember? As veteran Public Relations executive Rosemary Ravinal shares in this Media Information Bureau column, for most occasions it should be intentional, humble, emotional, gracious, and truly short.

At 6:08am on Tuesday, August 2, 1983, WHTZ signed on the air. Today, "Z100" remains a force in the New York metropolitan area, and is perhaps one of the most important of the 800-odd radio stations owned by iHeartMedia. Editor-in-Chief Adam R Jacobson pays tribute to Z100 on its Big 4-0, as he believes its rise, near death, and continued success provides valuable learning lessons for Radio in 2023.

Pew Research Center just published a new fact sheet about the trends in Hispanic- and Black-oriented news outlets. The analysis, part of the Center’s bi-annual state of the news media project, finds that largely, newspapers and television aimed at both of these groups have recently had audience declines. What, if anything, does it say about Radio?

At a recent workshop, some audience members asked public speaking expert and veteran PR professional Rosemary Ravinal how they could appear taller than they are, particularly when they pose for photos next to people who tower over them. That got Ravinal thinking about ways that attitude, mindset, energy, and vocal dynamics combined with some wardrobe styling hacks can help someone “grow” taller.

In this exclusive column, Bitcentral COO Sam Peterson examines the opportunities available to broadcasters by leveraging their archive content in the cloud while providing helpful tips on how best to approach the task of converting mountains of tape to video files.

"Expert communicators know the importance of a large vocabulary in any language," says veteran public relations professional and presentation expert Rosemary Ravinal. "Message clarity often relies on having a deep well of words to draw from to express the right ideas to the right audience." This column could maximize your mental dictionary.

Every workplace has a culture—but the strongest ones are created through intentional, consistent practices encouraged at every level of an organization. In this column written exclusively for RBR+TVBR by the Director of LRN's Ethics & Compliance advisory practice, the key take away for media companies is to take a values-based approach to crafting an ethical workplace culture.

As Comcast-owned FreeWheel sees it, its newly released State of TV Advertising Viewership Report is part of a larger industry initiative unveiled at the recently concluded Cannes Lions festival in France. The goal: to improve the viewer experience.

Two in three advertisers using Connected TV and OTT intend to increase their spending, with an average rise of 23%. That's a key finding from the just-released 2023 CTV/OTT Advertiser Survey courtesy of two businesses that rely on this growth to fuel their operations.

The U.S. Hispanic Chamber of Commerce and Chemistry Cultura have released a jointly-commissioned research study of 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference.