New emergency alerting system offers direct benefits to broadcasters
Across the country radio stations provide the voice of the people and a voice to the people. From talk radio to popular music, radio broadcasters share a common thread regardless of
“Professional” Describes Latest Debate
Consultant Michael DeLier calls the latest GOP debate hosted by Fox professional.
EEO self-assessment
The U.S. broadcasting industry is now into the next FCC license renewal cycle. Radio began the cycle last June, and television will start next...
How to Write a Great Weather ID
In past articles, I’ve talked about how to write a great news ID, but what about weather? Just as with other short promos, there is never enough time
‘True, But Misleading’ Debate Answers
Michael DeLier of the DeLier Group critiques Saturday's night's Democratic debate.
SMI Unveils A ‘Pricing Intelligence Suite’
Advertising intelligence company Standard Media Index (SMI) has brought to the marketplace a "Pricing Intelligence Suite," which includes Digital CPM for streaming video as well as Traditional and Advanced Audience eCPM (effective CPM) for Linear TV.
Chairman Pai Responds To Benner With IAC Expansion
Don't think for a minute that FCC Chairman Ajit Pai won't respond to your letters or comments, no matter the venue in which they are delivered. He's liked many of our Tweets in which he's been tagged. Now, Pai has responded to Media Information Bureau columnist Ken Benner, who recently wrote a letter to Pai seeking his input on some of the top issues facing your broadcast TV or radio stations. How so? The IAC is about to grow.
It’s Coming: The C-Band Certification Deadline
On April 11, the FCC released a Public Notice outlining the procedures for submitting the required certifications and related information by May 28. Operators of FSS earth stations that were licensed or in use prior to April 19, 2018, must therefore submit information detailed here.
The Wisdom of Observant Friends – Part 2
Mobile - Clearly the greatest interest and the most activity are in all things mobile; it crosses all sectors. Here are just a few facts about mobile today:
Six Team-Building Ideas to Spice Up Your Next Zoom Meeting
"A year after most of us were forced to work from home, I cringe when I hear from online meeting managers that they still struggle to get participants to turn on their cameras," says noted communications and PR veteran Rosemary Ravinal. "Speaking to a black tile on screen is a morale crusher." These tips could aid in your virtual team building needs.
Can OTT Tip the Viewership Scale … In Broadcast TV’s Favor?
The online video market as a whole is working "to put the nail in the coffin of broadcast TV," says a just-released State of Online Video report that purports to reveal that over-the-top video delivery vehicles are making headway. Is this report yet another biased look at digital TV?
Social media's value extends beyond ad sales & CRM
The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...
iPhone and Internet Radio
According to the iPhone apps store, 3 mobile streaming music applications rank in the top ten free music apps. This is great news for Internet radio! iPhone is the first widespread
Buzz Brands (video)
For local broadcasters, the digital revenue opportunity is a very compelling proposition. Note that broadcast station website revenue was up 14% in 2010 to a record high
Eye Contact: Everything in Public Speaking, Even Online
Eye contact is everything in public speaking in person and online. "It’s one of the characteristics of effective public speakers," says PR veteran Rosemary Ravinal, now a "Zoom expert." She says, "Creating positive and meaningful eye contact is important to engage your audience and help them remember more of what you said."