Measuring Offline Marketing Effectiveness In COVID-19 Times
While business has changed significantly over the last two months, one thing remains the same: the need to track behavior as customers weave their way through the buying journey. This, says our guest Media Information Bureau contributor, is an opportunity for broadcast radio and television sales leaders and their AEs.
Tales From ‘Mock’ Tower Inspection Tours
One of the most important documents for any radio or TV station is FCC form 854-R. This is the tower registration form required for each tower over 200 feet and puts into writing the coordinates to be reported to the FAA for tower-beacon light outage. The registration number on this form is required to be prominently displayed on or close to the tower, with large enough numerals to be read from the closest public access to the tower. In some cases, rented towers owned by non-broadcast entities and the tower owners were not aware of this requirement. Here's what Media Information Bureau featured columnist Ken Benner has to say about that faux pas.
“You like me, you really like me,” not so much!
Broadcasting is still acting like the narcissistic jerk on a date who only talks about himself and never listens
Recovering from Radio’s Boom and Bust
The Telecommunications Act of 1996 set off a land rush for radio stations
Digital: Ever-Changing the Communications Game
Today, digital media and technology have permeated businesses at every level. Yet, they continue to create fundamentally new challenges in the crisis and risk management field. Perhaps Edelman’s just released 2021 Connected Crisis Study can help. It sheds new light on how significant this shift has become, and how far companies still have to go, to adapt.
Social Media Tips, From The Wedding Party
Are some media properties acting like annoying wedding guests when it comes to their social media development?
Global Business: More Competent and Ethical Than Ever?
The 2023 Edelman Trust Barometer is out, and it reveals that business is now viewed as the only global institution to be both competent and ethical. How big is business' trust factor? It's huge.
An elephant’s-eye view of the 2010 battlegrounds
It is not our aim to take sides in the upcoming battle for Congress in the upcoming 2010 midterm elections. It is, however, our aim to give advance notice of where the
How A Public Speaker Can Avoid ‘Eggcorns’
In this column, veteran PR industry pro Rosemary Ravinal shows how gaffes called "eggcorns", like malaprops but more innocent, can be stopped before one needs to go into damage control to erase from peoples' minds a potentially embarrassing public statement.
Traffic & revenue management systems: Internet streams; Going paperless
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Coverage Enhancement for HD Radio
As HD Radio becomes more important to broadcasters’ business models, there is a greater than ever need for reliable reception on mobile and stationary receivers. HD Radio coverage
Radio’s The King For Remembering The Queen Of Soul
As the world digested the news of the death of the "Queen of Soul," RBR+TVBR opted to play the music of Aretha Franklin in tribute to her astounding contributions to music over six decades of recording industry prowess. It took an Urban One station based in Detroit and its iHeartRadio competitor to satisfy our needs.
The Art Of Emceeing, Simplified
How do you select an emcee? And if you are tapped to be an emcee, how do you make the most of the opportunity and bring value to the event? This column from veteran PR professional Rosemary Ravinal is designed to alleviate any fears you may have before appearing behind the mic.
AARP Yawp: A Generation Still Ignored By Marketers
Some 77% of U.S. adults 50 years of age and older feel they are being ignored by advertisers .That's likely no different than what was seen 20 or 30 years ago. But, here's the rub: The AARP generation is bigger than ever before and arguably more affluent, too.
Deal Killers Podcast: Change In Business Performance
Can a “material adverse change” derail the purchase of a radio or TV station? Erwin Krasnow, a partner at Washington law firm Garvey Schubert Barer, takes the mic in this penultimate Deal Killers podcast moderated by RBR+TVBR Editor-in-Chief Adam R Jacobson. Also sharing their thoughts are media broker Doug Ferber of DEFcom Advisors and Bruce Mittman and Jim Leven — the leaders of radio broadcasting company Community Broadcasters.