NATPE Miami is Back. In-Person Protocols are In Place.
In late January 2020, the National Association of Television Program Executives (NATPE) successfully staged its NATPE Miami conference. Even as concerns over the COVID-19 virus grew across Asia, there was little worry that a pandemic would sweep across North America. Now, two years later, NATPE Miami is back. And, it will very much be an in-person event.
S&P Global Ratings: Significant M&A Challenging, But Needed
What’s in store for the Media & Entertainment sector as we head into 2025? The just-released S&P Global Ratings 2025 Media & Entertainment Industry Outlook examines the sector’s risks, opportunities, trends, credit quality and outlook. Naveen Sarma, who oversees U.S. media and entertainment for S&P Global Ratings, chimes in.
Asian American Content: What It Means For Representation
The variety and accessibility of Asian-led content has exploded in response to consumers’ growing interest. But, how has the Asian American consumer reacted to this growth? Newly released Horowitz Associates data show they're eager to embrace whatever new offering arrives in the U.S.
HD Radio’s property tax consequences
Radio’s change to digital broadcasting can mean additional taxes in the following states taxing business personal property: AL, AK, AZ, AR, CA
Opinion: Smart Speakers Require Smart Speech
Smart speakers are the biggest boon to radio in the home since, well, the Reagan era. But, is there one key ingredient needed to lure consumers to a radio station's audio stream, instead of another Pandora-powered audio stream or Spotify playlist of choice? Yes, says Clark Smidt. Voices carry, especially good ones.
Five Thinking Habits of the ‘Mega Successful’
Changing how you think can be difficult. It's easier when you have examples of successful people to draw from. Check out these attributes of super achievers in this fresh Media Information Bureau column from expert sales training coach Barrett Riddleberger.
Meeting the challenges of 2009—Part IV
Despite the tough economy, there opportunities for broadcasters to find new revenues and claim market share in 2009. RBR/TVBR has been featuring the thoughts of leaders in the radio and television industries on how to not only deal with
Facebook’s Ad Revenue: A Stall For National Dollars
Is the ad foundation at Facebook a bit shaky? New data from Standard Media Index, released in response to news that another security leak is plaguing the social media giant, has arrived that looks specifically at Facebook's ad revenue. Guess what? There's some slowing growth in an area that's been healthy of late for radio.
What’s Real In A Virtual World …?
... and How Do Radio and TV React? A murder-hostage situation that led to a death that wasn't true. A missile warning in Hawaii. Is "fake news" to blame? Or, is this the result of something else? Bret Swanson, president of Entropy Economics LLC and a scholar at the U.S. Chamber of Commerce Foundation, does his best to answer these questions -- and how radio and TV might help in preventing errors that lead to death and/or panic in this Media Information Bureau column.
What to Do When Things Go Sour – Part 2
John M. Pelkey, Garvey Schubert Barer
Part 1 of this two-part series (RBR/TVBR, April 5, 2013) dealt with contract provisions that protect a party from...
Simulcasting: The Future of Metrics for the Radio Industry
A growing number of radio operators are in favor of adding over-air, mobile and digital station listening together
Truthfulness in programming and advertising
Broadcasters are often confused about their obligations to ascertain how true or misleading are an advertiser’s claims.
Advice from a radio outsider you’ll probably ignore Part 3
In this third part of the series, here’s more advice for radio sales departments that will likely get ignored too.
Sixth: Get better results for...
There’s a Chicken in the Room
The reason we get so many “chicken poop” orders from local direct clients is because there is a chicken in the room, and it’s...
Advanced TV Solutions: A Big Local Market Advertising Shift Agent
Specialists in local media buying and planning are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways. It is one key takeaway from a survey of FreeWheel's Strata platform users, most of whom work in local ad planning and buying.