The Nation’s Foreign-Born Portrait
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. That's the topline finding from a new Census Bureau report that could greatly benefit broadcast radio and television station owners, given the long-term opportunities from targeting multicultural consumers.
‘One Television Year in the World,’ At A Glance
In 2023, on average and based on the aggregation of the consumption in 86 countries in the world, viewers devoted an average of 2 hours 21 minutes per day to television. That's according to France's "Glance" Global Audience & Content Evolution Report courtesy of Médiamétrie.
Building a Strong Brand Through Authentic Advocacy
Without inspiration, employee advocacy can feel like giving a bland speech on an assigned topic, says guest Media Information Bureau columnist Kelsey Taylor. The Austin-based millennial argues in this essay that authenticity and originality should be the foundation of promoting your organization and generating exposure for it. "Without a sincere spokesman or exciting content, employee engagement is hardly convincing," she argues.
What to Answer When You Don’t Know the Answer
Prepare for the unexpected and respond with grace and aplomb with some words of advice courtesy of veteran public relations professional and public speaking expert Rosemary Ravinal. They could help you answer difficult or off-topic questions while safeguarding your credibility.
Timeless Quotes to Motivate Your Speaking
How will AI affect the ability of people to communicate on a human level? It's a question public speaking coach and veteran public relations executive Rosemary Ravinal tackles by offering some her favorite quotes. They provide insights, she says, into the essence of public speaking and its role as the foundation of leadership.
Public Speaking by the Numbers
In this column from Rosemary Ravinal, "a potpourri of numbers about oral communication" is offered. Some underscore just how important public speaking is to humanity, she says. "Sort through this assortment and see where you can put some of these lessons into practice to improve your own speaking."
The Virtual Newscast: Future Worry Or Sci-Fi Fodder?
With much conversation about generative artificial intelligence allowing radio stations to have "hosted" air shifts via a ChatGPT platform, a nascent tech company is promoting how it can produce a newscast for television — or any streaming platform — fully synthetically. Should TV industry leaders fret, or laugh?
Twenty ‘History-Making’ Women In The News Honored
WMC’s “Women of Color in U.S. News Leadership 2023” focuses on women in legacy print and broadcast news as well as the fast-growing digital news sphere and details their approaches for creating more inclusive newsrooms, expanding definitions of news, attracting new audiences, and, consequently, increasing the bottom line.
Be Yourself. It Fuels Authenticity In Public Speaking
How do you integrate the concept of authentic voice and personality into your communication style? How does it affect your ability to establish a genuine connection with your audience? How does it elevate your leadership stature? Public speaking coach Rosemary Ravinal has some ideas to share.
Consumer Ad Avoidance: A Podcast, Streaming and Live TV Problem
The Nielsen 2023 Consumer Survey Report was distributed last week, and the results, based on some 3,000 consumers across the U.S. conducted earlier in 2023, yielded a sentiment about advertisements that undoubtedly deserves the attention of media industry C-Suite executives and CMOs alike.
How To Craft the Perfect Holiday Speech
"You can't afford to wing it no matter if you are the boss, a department head, or a team leader charged with delivering the remarks," public speaking coach Rosemary Ravinal says about holiday speeches and toasts. Here are ways to craft the perfect holiday speech that she says will leave your colleagues feeling warm and festive.
How Broadcast Media Services Partnerships Can Yield Success
As media leaders seek ways to reach and retain audiences and secure long-term business success, broadcast media services partnerships have become key for getting access to the innovation that they need to tap into new audiences and increase visibility in a competitive market while optimizing ROI, notes LTN executive Catherine Gonazlez Pack.
Tips For Becoming a Better Speaker In 2024
No matter where you are on your journey as a public speaker, there’s room for improvement, says veteran public relations professional and public speaking coach Rosemary Ravinal. In this column, the Miami-based thought leader offers tips based on prior submissions on how to tackle public appearances across 2024.
For U.S. Hispanics, Viewer Dissatisfaction High On News Coverage
How does the news media portray the U.S. Hispanic community? What does this consumer group have to say about the number of reporters who are Hispanic or Latino? A just-released Horowitz report offers some sobering statistics as to the work broadcast news still needs to do to win over this audience.
Ways To Keep Your ‘Imposter Syndrome’ In Check
A coaching client told public speaking coach Rosemary Ravinal last week that she feels like an imposter. How so? The C-suite-level executive felt unsure of her expertise when asked to deliver a keynote at an industry conference. Simple reassurance of her expertise and intensive practice made her speech successful.










