Making Your Intentions Known
Drafting a purchase agreement can be a complex affair. Despite the best intentions of the parties, the negotiation and drafting process nearly always
RBR+TVBR ENCORE: Leveraging mobile to connect with listeners
At the end of 2013, more than 60% of the U.S. population owned a smartphone. The latest research showed that many of them are actively researching local businesses on the fly. That led Martin Kristiseter, today a senior VP at Marketron Digital, to pen a Media Information Bureau column that concludes Radio, whose audiences are predominantly local, can play a huge role in leveraging mobile to help local retail. In turn, mobile, which is far-reaching, can boost local radio. We revisit Kristiseter's column more than four years later, as his advice still holds true today.
The listener is different but the advertising isn’t
A couple of years ago a creative director said something to me that I’ve not forgotten. His observation
October 1 Must-Carry.Retrans Elections Drive the Future of Local Broadcast TV
The deadline for selecting MVPD must-carry or electing to negotiate
At-Home Inventors Spread the Word with Broadcast Outreach
It is well known that broadcast is a great way for entrepreneurs to get the word out far and wide...
Skall On Misuse of EAS Tones
Womble Carlyle's Gregg Skall explains the ramifications of misusing EAS tones.
Did You Know FMs Will Face Coverage Cuts During Repack?
Dielectric's Dan Fallon says FM owners on shared towers should expect power disruptions during TV repack.
Who’s Going to Pay Your Repack Costs?
Garvey Schubert Barer's Art Harding explains who will pay your repack costs.
Here’s a Novel Idea for Convention Anchors, Commentators
DeLier Group President Mike DeLier has a novel idea for convention anchors and commentators.
Millennials: Hopeful Aspirations, Harsh Finances
A new EY/Economic Innovation Group study paints a picture of millennials as a generation convinced the economy is failing them.
‘If It Ain’t In Black & White … It Ain’t’
Alternative FCC inspector Ken Benner advises you to back up everything you say and do in writing, if FCC penalty avoidance is wanted
Should Advertising Remain A ‘Short-Term Expense’?
After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion
Has Snap Cracked The Code On ‘Road To Register’ Success?
The hottest social media platform for the youngest members of "GenZ" and so-called "Centennials" is developing a tool designed to tell marketers if their advertising efforts designed to drive traffic to specific stores actually bring in these consumers. It sounds like something the radio industry has championed for years. Is Snap trying to take business away from radio, or emulate an "original" social media platform? We have our thoughts on the matter.
Where ‘Fake News’ Meshes With Ridiculous Research
According to a study conducted over a three-day period in May, more than half of U.S. pay television subscribers did not see having live sports channels as an important consideration. That's according to a study that seems dubious, biased and just one more example of how ridiculous "facts" are being masqueraded as research, our Editor-In-Chief notes in this Media Information Bureau report.
All About That ‘Mock’ Inspection Program
More than two decades ago, RBR+TVBR featured columnist Ken Benner was invited to the office of the president of a state broadcasters' association. He was told that a new means of compliance certification was being considered. It sounded like a good idea to Ken. Was it?














