Overuse of "You" in Teases & Promos
When I first started writing promos and teases, my supervisor instructed me to use the words "you" and "your" as much as possible. This...
Why is HD Radio important for public radio?
As a self-proclaimed evangelist for HD Radio, I am often questioned about this technology and asked why I have inculcated it so deeply into...
Basic Design Considerations for Your Station Logo
Many stations jump right into wanting a logo as soon as the ink has dried on the company legal paperwork to re-brand or
Spot Monitoring Systems: The latest features: Part II
RBR-TVBR, with Kim Vasey's help, decided to find out the latest offerings from who is left out there and what the latest offerings are in getting spot data
Nine Deadly Deal-Making Sins (Part III)
When it’s time to make a deal, and the prognosticators are saying that the time may soon be here, you don’t want to blow...
Hurricane season is here: In Case of Emergency, Part III
We all remember Hurricane Katrina and the 2005 season in general—it was just about the worst ever. AccuWeather.com Hurricane Center meteorologists, led by Chief...
Clear Channel's iheartradio hits the road
Toyota will integrate Clear Channel
A new digital strategy for radio: "The Final Piece"
This is the first in a series of articles on the relatively new phenomenon of coupling an internet based, revenue sharing, program (also called...
Four ways to make social technologies relevant to your business
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations. If you want to be...
Football's return is good news for broadcast promotions
The new collective bargaining agreement (CBA) between NFL owners and the Players Association will enable the 2011-2012 regular season to begin on schedule this...
Daily coupons and plugola
Broadcasters learned that Cumulus has planned a major deployment of
Traffic and Rev Mgmt Systems: Part 3: Contextual advertising
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the...
Streaming providers: Which is best for your station? (Part I)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Who is paying for political ads; why you should care!
Are broadcasters required to “investigate” and announce the true identity of those who fund political action committee ads?
Two years ago, the Supreme Court struck...