Q4 ’07 trading: Radio takes the lead
For the first time in 2007, radio deals dominated a quarter. Over $1.7B was committed to radio station transactions in Q4, compared to only $622M invested in television stations.
Is 8 billion viewing hours a lot…or not?
Ignore the deluge of confusing “revolutionary” broadband video Websites with names like Vudu, Veoh, Babelgum and 60Frames Entertainment.
At last! A quarter of stock price improvement
It’s still way too early to call it a recovery, but Wall Street is signaling that the worst days for most publicly traded broadcasting companies are behind us
Getting a Symphony Out of a One-Man Band
If you’ve ever seen a one man band, a really good one man band, (and there are such things!), then perhaps you, like me, have been mesmerized by the number
WHAT’S THE BIG IDEA!?
A buddy of mine, Don Snyder, is the interactive sales manager for a radio group here in Columbus. Don and I go back to the late 90’s when we worked together at a station, and became fast-friends because both of our roles at the time
The Financial Manager's Perspective: Time to Get Social
As Radio guru Fred Jacobs explained in an article that appears in the current issue of MFM's The Financial Manager (TFM) magazine, social media has dramatically redefined the idea
What's television's next business model?
Despite all these new media opportunities sometimes, though, it feels like we are back inside the Internet bubble. Like shuffling cards in a deck. Hearts, we go
Hispanic Radio and The Hispanic Radio Upfront – Part III
Today we ask: What about community service programming? What do you offer and which advertisers are involved?
Crazy like a Fox – When Diluting your TV Brand is the Best Strategy
Blatant Brand Dilution? For a generation the rules of TV branding have been clear and unequivocal
Evolving TV News
Local television can learn from newspapers. Decades ago there were cracks in Newspaper's dominance fueled by Cable TV and the web. Instead of acting on those cracks, they were in denial assuming their greatness could never
2010 RBR-TVBR predictions: How we did
19 stabs at prognostication, we were correct 10 times: 1. Media companies selling new bond issues-RIGHT 2. Clear Channel and Citadel will shed non-core stations-WRONG.
What Luxury brands Can Teach Us About Consumer Branding
Take a look at the list of top luxury brands. More than half have been around for more than 100 years. How have they maintained this amazing track record? By escaping the confines of the crowded and cluttered world of needs-based advertising, says guest Media Information Bureau columnist Graeme Newell.
Could learning lessons from the luxury brand category help maintain your station's brand allure for decades to come?
Closing the gap on discrepancies
Successful campaign management is essential to generating current and future revenue. In radio and TV, we sell time. Discrepancies are not only lost
Filling up the tank can be a taxing proposition
The cost of doing business and the cost of living can vary widely from one state to another. Some states hit residents hard with...
Battlegrounds: Early read on 2012 US Senate races
The political handicappers are starting to take stock of the political situation in the 33 states that have a Senate seat on the table...