Recently released highlights of a 2023 Horowitz Research survey of African American consumers that are between the ages of 12 and 27 reaffirm decade-long trends that demonstrate how this segment of American viewers overindex on watching TV content.
And, while mobile viewing of television content is strong, it is the use of an actual TV set that is perhaps most notable — especially as NEXTGEN TV-capable sets increase in availability with the rollout of new markets across the U.S.
