A Personalized Entertainment Dash: What UK Drivers Want

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Xperi Inc.’s DTS unit recently distributed a report that details how in-car entertainment is of “the utmost importance” for 67% of adults — a number that soars to 84% for those aged 17-44.


Don’t fret, America. The survey was conducted in the United Kingdom. Nevertheless, the findings perhaps underscore the growing significance of vehicle entertainment systems for those looking to purchase or lease a new car in the near future.

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