WARC ‘Upgrades’ Retail Media Ad Forecast As Amazon Dominates


LONDON — Retail media advertising spend is forecast to reach $153.3 billion worldwide in 2024, according to a fresh analysis of data compiled by WARC. The continued growth is fueled by advances in off-site targeting, WARC says, as commerce data infuses into non-retail environments.

All the while, Amazon continues to tighten its grip on the retail media market.


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