Only one advertiser actually “dropped” Michael Savage
With all of the news lately from CAIR, The Hate Hurts America Community and Interfaith Coalition (HHA) that advertisers have been “dropping” Michael Savage’s...
Big Q3 for network radio has a lot to do with TV
With all of the great news this week with the RAB breaking the news about network radio having a great Q3 (12/4/07 RBR #235),...
WPP scores Dell’s 4.5 billion account
Dell has selected WPP Group to create a new 1,000-person strong marketing agency that would handle 4.5 billion in Dell accounts over three years...
Analysis of NYC numbers: PPM vs. Diary
Here’s a quick take on the NYC numbers for 15 of the top stations—PPM vs. Diary for October, based on extrapolations. Most stations which...
“Mas Vale Tarde” launches with Coors, GM, T-Mobile, Target
Alex Cambert launched an hour-long Thursday night weekly show 11/29 on NBCU’s Telemundo, "Mas Vale Tarde" (Better late than never). The show is supplemented...
Chris Anderson of Wired Magazine to keynote RAB2008
Chris Anderson, Editor-in-Chief of Wired Magazine will deliver the opening keynote at RAB2008 on 2/12 at the Hyatt Regency, Atlanta. He’ll share his perspective...
Savage launches lawsuit against CAIR
Michael Savage is fighting back, filing a copyright infringement lawsuit against the Council on American-Islamic Relations (CAIR), accusing it of being a "political vehicle...
"ACT for America" calls for advertisers to return to Savage
The Council on American-Islamic Relations (CAIR) recently issued an announcement that OfficeMax (11/19/07 RBR #226) had joined Citrix Systems in dropping advertising from Savage's...
Hearst-Argyle Television and Google strike AdWords deal
In an effort to target the growing local search ad market, Hearst-Argyle Television announced a deal with Google to become the first television industry...
TiVo signs Carat
A day after signing NBCU, TiVo announced it has signed Carat to a comprehensive audience research agreement. Carat will utilize TiVo's research services to...
Religious reps gang up on Savage
Talk Radio Network talkmeister Michael Savage is known for freely expressing his thoughts, a fact that does not sit well with many, including a...
NBCU to use TiVo viewership data
TiVo announced it has entered into a multi-year strategic partnership with NBC Universal on advertising and research solutions. NBC Universal's 14 television networks and...
Ad impressions for Japanese cars tops last fall
Even with the home court advantage, U.S. automakers had a hard time keeping up with their Japanese counterparts when it came to reaching U.S....
Vsurance spot debuts on Fox Business News Network
Vsurance, a leading provider of pet health insurance, announced the company's 30 second commercial launched nationally on Fox Business News Network on 11/19. The...
Anheuser-Busch to go against microbrews
Anheuser-Busch is retooling its marketing strategy amid sluggish sales and intensifying competition, reports a WSJ story. A-B plans to pour more money next year...