SMG and Microsoft join to identify, target "ad avoiders"
Microsoft Digital Advertising Solutions and Starcom MediaVest Group jointly sponsored a study focusing on reaching the elusive "Ad Avoider" segment. This study, presented yesterday...
Monica Gadsby on taking the reins of SMG Multicultural and the Hispanic media market
Starcom MediaVest Group recently announced the formation of a new unit tasked with oversight of multicultural communication throughout the SMG network. SMG Multicultural is...
Gap Band singer sues EMI, Heineken
The lead singer of U.S. rhythm and blues band The Gap Band sued EMI Music and Heineken for using a song he recorded with...
Wal-Mart asks for dismissal of Roehm suit
MarketWatch.com reported Wal-Mart Stores has asked a state court in Michigan to dismiss the lawsuit filed by fired SVP/Marketing Communications Julie Roehm contending she...
Arbitron releases RADAR 93 prelim data
Arbitron released preliminary findings from RADAR 93. 96% of Adults 25-54 with a college degree and an annual household income of $50,000 or above,...
DQ’s Waffle Treats selling like hotcakes
MediaPost reports Dairy Queen's new waffle bowl product line is shaping up to be the most successful product launch for the chain since the...
Zucker: NBCU to get 3.9 billion in upfront
NBC Universal CEO Jeff Zucker told analysts last week he expects NBCU's broadcast and cable networks to score 3.9 billion in upfront revenue, about...
BBDO NY scores 200 million Best Buy account
Buy announced it has chosen BBDO New York as its advertising agency for the Best Buy brand. The selection of BBDO follows a multi-month-long...
eBay pulls ads from Google’s AdWords
eBay has pulled its ads from Google's search-based AdWords network in the US, an eBay spokesman on Wednesday. Computerworld, which originally reported the move,...
Nets reject "alli…Poopy-In-Your-Pants" spot
Generix Labs say network exes from ABC, NBC and CBS seem to have "lost their sense of humor" when it came to broadcasting what's...
Sprint Nextel teams with NASCAR driver Montoya for Hispanic TV ad
Sprint Nextel will debut its first TV commercial with celebrated driver Juan Pablo Montoya on 6/18. As the premier sponsor of the NASCAR Nextel...
"Wal-Mart, It’s Just Not American Anymore" launches
Yesterday WakeUpWalMart.com, America's campaign to change Wal-Mart, officially launched its "Wal-Mart, It's Just Not American Anymore" nationwide TV campaign that will highlight how Wal-Mart's...
GroupM signs 1 billion dollar deal with NBCU
Orchestrated by Rino Scanzoni, GroupM Chief Investment Officer, GroupM, via Mindshare, MEC and MediaCom, has signed with NBC Universal in for an estimated 1...
Mediaedge:cia recruits Dow Jones exec for B2B
Mediaedge:cia announced Jon Hall will join their global operation as Managing Partner, Technology and Business to Business, effective immediately. Jon, formally Director, Global Head...
SoCal Water Board approves 6.3 million for expanded outreach, campaign
Addressing 2007's worst-case dry conditions, further clouded by uncertainties raised by recent pumping restrictions on water supplies from the Sacramento-San Joaquin Delta, Metropolitan Water...