Porsche names semifinalists for review
Porsche North America has named seven semifinalists for its creative and media review. In addition to incumbent Carmichael Lynch (Minneapolis), the agencies are Anomaly...
Financier Irwin Jacobs sues Julie Roehm
Financier Irwin Jacobs filed a defamation suit against fired Wal-Mart SVP/Marketing Communications Julie Roehm after she accused him of making preferred deals with the...
TiVo fast forward numbers up to 90%; when MSOs offer viewing data
An interesting conversation with a major media buyer on Friday on the Nielsen average commercial minute and DVR numbers that came out last week...
Azteca America confirms commitment to programming, LA during upfront
Azteca America presented its West Coast Upfront last week to more than 400 in Los Angeles. During the event, Chairman Luis Echarte reiterated the...
Vongo and Domino’s begin two month campaign, sweepstakes
Starz Entertainment and Domino's Pizza announced details on a two month, co-marketing and promotional campaign that features a free 30-day trial to the Vongo...
Not another one!
Are there any NFL fans out there? Is there anyone like us who noticed that on occasion, you could turn on the television last...
Chase sponsors Spanish-language Telenovela
Chase, one of the nation's leading residential housing lenders, announced it is the exclusive advertising sponsor of Nuestro Barrio (Our Neighborhood), a Spanish-language TV...
Agencies comment on first commercial minute ratings data
As the upfront ad market unfolds, some agencies have admit they plan to buy commercials based on live plus three commercial ratings, but the...
RAB and NAB "Get Out the Vote with Radio"
The RAB and NAB will present Get Out the Vote with Radio, a free half-day seminar for political consultants and strategists on Wednesday in...
Keystone Light unveils new "Unsmooth Moments"
Mistaking a telephone conversation for a pick-up line. Doing a touchdown victory dance after running the ball into the wrong end zone. Decidedly unsmooth...
George Murphy to exit Chrysler
Chrysler Group announced its marketing chief, George Murphy, VP/Global Brand marketing, is leaving, marking the second top exec to depart since the automaker's sale...
Feinberg, Russo: CBS-Last.FM deal a good move
Matt Feinberg, SVP/National Radio, SVP/Director, Interactive Broadcast, Zenith Media Services and Rich Russo, JL Media's SVP/Director of Broadcast Services, tell us the CBS Corp....
Wyndham launches campaign featuring Arnold Palmer
Wyndham Worldwide (is launching a blockbuster marketing program including sponsorship of a PGA TOUR golf tournament, a national TV campaign featuring golf legend Arnold...
NBCU Domestic TV’s "Reel Talk" clears 85% of US
NBC Universal Domestic Television Distribution has sold weekly half-hour movie review series "Reel Talk" in more than 85% of the U.S. for its debut...
Nick expands portfolio of healthy foods with Green Giant and Pandol Bros.
Nickelodeon & Viacom Consumer Products (NVCP) is adding new partners to its already extensive roster of healthy foods partners. New national deals with General...