Report: Telecom spending drives Q3 outdoor ad spend
In a Bear Sterns report issued today on outdoor ad spend, the company noted that the Outdoor Advertising Association of America (OAAA) recently said ...
ABC SuperSign beefs up in Times Square
The ABC SuperSign, the giant electronic icon in Times Square known for its signature wavy LED ribbons and eye-catching curved ticker, has heightened its...
43% more viewers recognize brands in "emotionally engaging" programs
Products placed within “emotionally engaging” TV programs are recognized on average by 43% more U.S. viewers, The Nielsen Company disclosed in the company’s most...
Arbitron releases RADAR 95 pre-data
Arbitron released preliminary findings from RADAR 95 Radio Network Audience Report. On Monday, Arbitron will release the complete results. The sample size has been...
The Whopper celebrates 50 years with TV campaign
Burger King’s The Whopper is 50 years old. First off a hot broiler in 1957, the sandwich has become an iconic burger for the...
TNS Media Intelligence signs with Media Monitors
TNS Media Intelligence has added media information and services of Media Monitors as part of their mission to provide intelligence for analysis of ad...
Dial-Global to handle ad sales for Climax production library
Rick Allen of Rick Allen Creative Services and Geoff Rich of Take on The Day, have teamed up again with Climax--a redesigned radio imaging...
Arbitron Agency Advisory Council meets on PPM
The Arbitron Agency Advisory Council also met last week regarding the latest issues and disagreements on PPM. Brad Adgate, SVP/Research, Horizon Media, tells RBR...
Aegis’ Posterscope USA adding digital out-of-home
Aegis Media Americas announced that Posterscope USA, one of the top outdoor adg buyers in the nation is adding new capabilities in digital out-of-home,...
“The Celebrity Apprentice” details advertiser list
NBC’s “The Celebrity Apprentice,” which heads back to The Big Apple 1/3, has listed its product integration advertisers, which contestants will work with this...
2008 Radio-Mercury Awards call for entry begins today
The 2008 Radio-Mercury Awards Call for Entry officially begins accepting online entries today at RadioMercuryAwards.com. Radio-Mercury Award winning agency, Goodby, Silverstein & Partners, inspired...
Political spending going up, up and away
Custom research outfit PQ Media sees a primordial political soup perfectly suited to destroying all previous spending records for the category. Among them are...
BK launches “Real People, Real Success” campaign
Burger King has launched a marketing campaign highlighting its diversity and inclusion initiatives nationwide. The "Real People, Real Success" campaign shines the spotlight on...
M2O signs Bonneville Phoenix for [eco] Loyalty Platform
Mass 2 One Media (M2O), a media loyalty marketing company, announced the signing of Bonneville Phoenix to utilize its loyalty, engagement and social networking...
Phil Cowdell comments on scoring Dell account
Phil Cowdell, WPP’s Global Media Director and International Ford Media Team Leader, commented about the news this week that Dell has selected WPP Group...