Anheuser-Busch to go against microbrews
Anheuser-Busch is retooling its marketing strategy amid sluggish sales and intensifying competition, reports a WSJ story. A-B plans to pour more money next year...
Trusted ID drops Michael Savage
The Council on American-Islamic Relations (CAIR) announced Trusted ID, an identity theft protection company, has joined OfficeMax and Citrix Systems in dropping advertising on...
Chrysler to streamline
Eliminate up to 1,000 dealerships - Cerberus Capital Management continues its reorganization: Chrysler is considering wide-ranging branding changes that would streamline its product offerings...
OfficeMax drops Michael Savage
The Council on American-Islamic Relations announced OfficeMaxhas joined Citrix Systems in dropping advertising on Michael Savage's nationally-syndicated radio program because of the host's anti-Muslim...
Carl's Jr. and Hardee's promote "Igor"
The Weinstein Company and Exodus Film Group announced a nationwide promotional program with CKE Restaurants, Inc., parent company of Carl's Jr. and Hardee's restaurants,...
Microsoft launches review for ad assignment
Microsoft has begun a review for an estimated 300 million consumer-related assignment, AdAge reported. McCann Erickson, AOR for most of Microsoft's business, is pitching,...
Backchannelmedia announces 9.5 million seed investment completion
Backchannelmedia, a digital TV ad serving and response capture company, announced that it received an investment of 3 million this quarter. This brings to...
Dialogue with your audience
By Robert C. Raciti, Ph.D., SVP/GE Commercial Finance - Media, Communications & EntertainmentAs opposed to the traditional monologues that have captivated traditional media over...
Reebok/Carat MY Entertainment premiere "Framed" original TV series
On Monday, 11/19, screen star Emmanuelle Chriqui and basketball icon Baron Davis will host an exclusive screening of "Framed" at Tribeca Cinemas for select...
Westinghouse Digital launches campaign
Westinghouse Digital Electronics, one of the top four LCD TV manufacturers in the US, announces the launch of a TV campaign to support its...
Progressive Blue returns to independent insurance agents
The Progressive Group of Insurance Companies, the largest seller of auto insurance through independent agencies in the country, has changed more than 10,000 signs...
Publicis: Leo Burnett to shift to open architecture model
Publicis Groupe announced a new, flexible agency model at Leo Burnett, to be rolled out starting in the U.S. in Q1. In order to...
JWT BOOM signs Shea Homes
Shea Homes, the nation's largest privately-owned home builder, announced a strategic partnership between its Trilogy brand and JWT BOOM, a division of JWT Worldwide...
Yum Brands pulls ads; A&E pulls "Dog"
After the racial slur scandal last week with Duane "Dog" Chapman, the "Bounty Hunter" star of A&E, at least one major advertiser has left....
TiVo launches Power||Watch with Starcom
Starcom USA and TiVo announced Starcom is the first media agency to partner with the firm on Power||Watch Consumer Panel, a new offering from...