Xerox takes on major rebranding
Xerox has unveiled the most sweeping transformation of its corporate identity in the company’s history. The new brand is designed to reflect today’s Xerox,...
Initiative scores Hyundai
Initiative has won media duties for Hyundai Motor America's Hyundai and Kia brands following a review, according to an AdAge story. Initiative beat incumbent...
Nielsen's Presidential Scorecard for New Hampshire
On the eve of the 2008 New Hampshire Presidential primary, Nielsen reported on the total number of TV advertising spots run by the Presidential...
TNS: 4.2% increase in U.S. ad spend for 08; Radio, TV on low side
Total U.S. measured advertising spending is projected to increase 4.2% in 2008, according to the full-year forecast released today by TNS Media Intelligence. Measured...
GSD&M powering massive HD Radio campaign
The HD Digital Radio Alliance and GSD&M’s Idea City announced a year-long radio campaign to convert consumer awareness of HD Radio (now at 77%)...
D&R Radio Sales signs Entercom’s WCMF, WPXY
Interep announced its D&R Radio Sales has signed an agreement to provide national sales representation to two Entercom stations located in Rochester, NY: WCMF-FM...
WPP predicts Internet to surpass TV in UK by 2009
WPP is projecting the UK ad industry will spend more online than on TV by 2009. WPP’s Group M has forecast that by the...
Ron Paul releases new ad highlighting military support
Republican presidential candidate and Texas Congressman Ron Paul has released a new television ad set to run in New Hampshire through the 1/8 primary,...
Candidates looking to CBS Radio for ad placement
We're hearing the political advertising market is definitely heating up now that we've started the New Year and the primaries are just around the...
NBC Agency selects Mediaport for CES display
The NBC Agency announced they have chosen Mediaport, a leader in music/media burning and digital download kiosks, to create both the hardware and software...
NBC to hold digital Out-of-Home Upfront
As the WGA strike rolls on, it's growing more likely that the big broadcast networks will scrap their May upfront primetime presentations and focus...
JC Penney opens review for Hispanic account
JC Penney has initiated a review for its 32 million U.S. Hispanic account after splitting with Dieste Harmel & Partners Dallas. The marketer expects...
Friendly’s names Zimmerman Advertising AOR
Friendly’s Restaurants announced it has awarded Zimmerman Advertising of Fort Lauderdale as its AOR, following a review. Friendly’s began a comprehensive agency review for...
Match.com launches “Rewind”
Match.com unveiled a new campaign showing that, for successful relationships, "It Starts With a Look" at Match.com. The new effort, dubbed "Rewind," brings to...
TVB ePort goes live
TVB’s ePort electronic transaction system went live last month as electronic orders were sent by Harmelin Media directly to Philadelphia stations and by Horizon...